IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Most awarded
campaigns, brands &
agencies in
Retail in
2019
Most awarded
campaigns, brands and
agencies in
Retail in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Burger King | |
2 | McDonald’s | |
3 | IKEA | |
4 | John Lewis & Partners | |
5 | Wendy's |
AGENCIES
Name | ||
---|---|---|
1 | adam&eveDDB, London | |
2 | FCB New York | |
3 | DAVID, Miami | |
4 | TBWA\PARIS, Boulogne-Billancourt | |
5 | VMLY&R Kansas City |
Watch
1. Burger King / The Whopper Detour
Titolo | The Whopper Detour |
Agenzia | FCB New York |
Campagna | The Whopper Detour |
Cliente | Burger King |
Marca | Burger King |
Posted | Aprile 2019 |
Settore | Ristoranti e Fast Food |
Tipo di Media | Web Film |
Lunghezza | |
Production | O Positive |
Chief Creative Officer | Ari Halper |
Worldwide Creative Partner | Fred Levron |
Executive Creative Director | Gabriel Schmitt |
Associate Creative Director Copy | Laszlo Szloboda |
Associate Creative Director Art | Alex Sprouse |
Associate Creative Director Art | Akos Papp |
Director of Integrated Production | Adam Isidore |
Senior Producer | Henna Kathiya |
Account Director | Sarah Tarner |
Project Manager | Jesse Morris |
Business Affairs Lead | Janice Katz |
Director | Jonathan Klein |
Direttore della fotografia | Htat Lin Htut |
Executive Producer | Ralph Laucella |
Production Company Producer | Jason Reda |
EDIT | Mackcut Ian Mackenzie |
Executive Producer | Gina Pagano |
Production Company Producer | Margarita Mutuc |
Editor | Nick Divers |
Assistant Editor | Kenneth Munoz |
SOUND MIXING | HoneyMix |
Owner | Mary Tomasiewicz |
Executive Producer | Mary Tomasiewicz |
Sound Engineer | Conrad Sanguineti |
Music | Human |
Executive Producer | James WELLS |
Production Company Producer | Joshua Green |
OOH | Chem Creative |
Executive Producer | Frank Moran |
Executive Producer | Pete Sax |
Animator - Animation | Rob Zombie |
Rob Zombie | |
Director of Operations | Fabricio Takahashi |
Production Company Producer | Stefanie Dias |
Creative Director | Daniel Salles |
Media Director | Horizon Media, Inc. |
PR | Alison Brod Marketing + Communications |
2. IKEA / ThisAbles
Titolo | ThisAbles |
Agenzia | McCann Tel Aviv |
Campagna | Ikea ThisAbles |
Cliente | IKEA |
Marca | IKEA |
Data di Prima Diffusione/Publicazione | 2019 / 3 |
Settore | Utensili domestici, Mobili e giardinaggio |
Trama | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
Tipo di Media | Product Design/Development |
Lunghezza | |
Più informazioni | https://thisables.com/en/ |
Copywriter | idan kravitz |
Copywriter | Elder Yusupov |
Copywriter | Yiftach Sarig |
Art Director | Kfir Peretz |
Art Director | Dana Moshkowitz |
Creative Director | Sigal Abudy-Weber |
Creative Director | Nadav Pressman |
Creative Director | Eldad Weinberger |
Creative Director | Adrian Botan |
Creative Director | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
Production Manager | Emmanuelle Raz |
Production Manager | Neva Zerach |
3. John Lewis & Partners / The Boy and the Piano
Titolo | The Boy and the Piano |
Titolo (Lingua Originale) | The Boy & the Piano |
Agenzia | adam&eveDDB |
Campagna | The Boy & The Piano |
Cliente | John Lewis |
Marca | John Lewis & Partners |
Data di Prima Diffusione/Publicazione | 2018 / 11 |
Settore | Grande Distribuzione alimentare |
Slogan | Some gifts are more than a gift |
Filosofia | John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes. |
Tipo di Media | Televisione |
Lunghezza | |
Colonna sonora | ‘Your Song’ Elton John |
Post Produzione | MPC LDN |
Music Supervision | Factory Studios |
Editing Company | The Assembly Rooms |
Customer Director | Craig Inglis |
Marketing Director | Becky Brock |
Head of Brand & Social Marketing | Liz Lebreton |
Senior Brand Marketing Manager | Emma Wood |
Brand Marketing Manager | Holly Kicul |
Brand Marketing Manager | Emma Rule |
Senior Social Manager | Eva Bojitos |
Chief Creative Officer | Richard Brim |
Group Executive Creative Director | Ben Tollett |
Executive Creative Director | Mike Sutherland |
Executive Creative Director | Ant Nelson |
Art Director | Ant Nelson |
Copywriter | Mike Sutherland |
Chief Executive Officer (CEO) | Tammy Einav |
Chief Production Officer | Anthony Falco |
Managing Partner | Miranda Hipwell |
Business Director | Sam Brown |
Account Director | Skye Stoppani |
Account Manager | Katie Briefel |
Executive Strategy Director | Martin Beverley |
Senior Planner | Charlotte Woods |
Senior Producer | Sally Pritchett |
Assistant Producer | Natasha Alderson |
Digital Producer | Hayley Carter |
Project Manager | Ian Hughes |
Interactive Partner | Simon Adamson |
Social Media Director | Lauren Booty |
Senior Content Planner | Jess Taylor |
Head of Integrated Production | Cave Ellson |
Business Manager | Aleyna Le Fevre |
Business Manager | Amy Brunton |
Business Manager | Dolores King |
Business Manager | Gemma Davies |
Business Manager | Klaudia Jozwicka |
Business Manager | Lois Edwards |
Business Manager | Mar Soler |
Legal Counsel | Emma Cowland |
Legal Counsel | Annika Patel |
Media Agency | Manning Gottlieb OMD |
Chief Executive Officer (CEO) | Tim Pearson |
Executive Director, Head of Planning | Clare Peters |
Head of Retail | David Bratt |
Client Business Director | Andrew Darby |
Client Account Manager | Lauren Ashford |
Casa di Produzione | Academy Films |
Director | Seb Edwards |
Executive Producer | Simon Cooper |
Producer | Shirley O’Connor |
Production Manager | Rachael Donson |
Production Assistant | Antonia Vickers |
Direttore della fotografia | Chase Irvin |
Production Designer | Robin Brown |
Prosthetics | Connor O’Sullivan |
Costume | Joanna Johnston |
Hair and Makeup | Maralyn Sherman |
VFX Executive Producer | Philip Whalley |
VFX Shoot Supervisor | Kamen Markov |
VFX Shoot Supervisor | Anthony Bloor |
2D Artist | Daniel Benjamin |
2D Artist | Kalle Kohlström |
2D Artist | Pratyush Paruchuri |
2D Artist | Shaik Abdul Adil |
2D Artist | Dilshad Alam |
2D Artist | Ragesh Ramachandran |
2D Artist | Bruno Roosewelt |
2D Artist | Kajal Pandya |
2D Artist | Priyanka Dey |
2D Artist | S Rajesh |
2D Artist | Joshi John |
2D Artist | Mahendra Natha Reddy |
2D Artist | Gokula Krishnan |
2D Artist | Kishan Katrimal |
2D Artist | Manoj Rajiv |
2D Artist | Manu PS |
2D Artist | Narendar Kumar |
2D Artist | Sudev |
2D Artist | Partha Pratim Chakraborty |
3D Artist | Jessie Amadio |
3D Artist | Chris Welsby |
3D Artist | David Bryan |
3D Artist | Silvia Bartoli |
3D Artist | Maximilian Mallmann |
3D Artist | Kubisi Younis |
3D Artist | Andy Steele |
3D Artist | Tom Carrick |
3D Artist | Ganesh Kumar S |
3D Artist | Shridhar Bhat |
3D Artist | Ankit Dheraj Toppo |
3D Artist | Konduru Achiraju |
3D Artist | Shaik Abdul Rahim |
3D Artist | Elangovan Ganeshan |
Colorist | Jean-Clément Soret |
Sound Design, Mix and additional Music Production | Anthony Moore |
Audio Producer | Rebecca Bell |
Editor | Sam Rice-Edwards |
BTS | Ronan Pollock |
4. Wendy's / Keeping fortnite fresh
Titolo | Keeping fortnite fresh |
Agenzia | VMLY&R Kansas City |
Campagna | Keeping fortnite fresh |
Cliente | Wendy's |
Marca | Wendy's |
Data di Prima Diffusione/Publicazione | 2019 / 6 |
Settore | Ristoranti e Fast Food |
Trama | To reach our audience in a way distinct from our category competitors, we decided to go beyond reaching it as the brand advertiser it would expect. So we entered the world of Fortnite as a player — as co-creator of culture, a gamer and an entertainer. Other brands have attempted to reach this audience by placing in-game logos or billboards, but we went beyond traditional advertisement. Rather than pay to play, we decided to just play.We blurred the line between brand and influencer, playing Fortnite as Wendy’s and streaming it live on Twitch to immerse ourselves in this audience’s world as both player and brand.In short, our idea was to use the game Fortnite to promote Wendy’s brand messaging. |
Tipo di Media | Interattivo |
Lunghezza | |
PR Agency | Ketchum PR |
Global Chief Creative Officer | Debbi Vandeven |
Chief Creative Officer | John Godsey |
Executive Creative Director | Derek Clark |
Executive Creative Director | Chris Corley |
Chief Client Officer | Jennifer McDonald |
Creative Director | McKay Hathaway |
Group Director, Client Engagement | Kelly Gartenmayer |
Supervisor, Client Engagement | Colin Belmont |
Associate Director, Conversation Design | Matt Keck |
Director, Connections & Social Strategy | Charles Gooch |
Analyst, Strategy & Insights | Jeremy Cline |
Senior Art Director | Conor Clarke |
Account Manager | Jayne Andrews |
Supervisor, Client Engagement | Erica Hudson |
Associate Creative Director | Eamon Conway |
Associate Analyst, Strategy & Insights | Katie Furman |
Associate Connections Manager | Emmy Hanlon |
Senior Channel Manager | Samantha Schuster |
Senior Art Director | Elias Julian |
Senior Campaign Program Manager | Laura Picicci |
Campaign Program Manager | Ashley Thomas |
Senior Copywriter | Nate Steele |
Assistant Account Manager | Margaret Reed |
Art Director | Jourdan Hull |
Senior Director, Media & Partnerships | James Bennett |
Social Strategist | Kristin Tormey |
VP, Senior Media Specialist | Marissa Kandel |
5. Carrefour / Black Supermarket
Titolo | Black Supermarket |
Agenzia | Marcel |
Campagna | Black Supermarket |
Cliente | Carrefour |
Marca | Carrefour |
Posted | Agosto 2018 |
Settore | Grande Distribuzione alimentare |
Trama | Since the 1990s, Carrefour has fought for a more sustainable agriculture for the planet, farmers’ rights, and consumers’ health. But nobody knows it.;At the same time, as we were developing organic agriculture in France, we came against an insurmontable obstacle: the law. 90% of farmable varieties have already disappeared worldwide since the 20th century. Among the rest, only 3% are allowed. Why? Because an absurd European law forbids all « farmers’ varieties ». They would be tremendous assets for the development of organic agriculture. But only hybrid, pesticide-resistant seeds - patented by the agro-chemical industry - are authorized. |
Tipo di Media | Web Film |
Lunghezza | |
Più informazioni | https://www.lovethework.com/entries/509275 |
Advertiser Supervisors | Philippe Thobie |
Advertiser Supervisors | Laure Lamoure |
Advertiser Supervisors | Jennifer Peyre |
Creative Chairman | Anne de Maupeou |
Chief Creative Officer | Dimitri Guerassimov |
Chief Creative Officer | Fabien Teichner |
Creative Director | Gaëtan du Peloux |
Creative Director | Youri Guerassimov |
Copywriter | Antonin Jacquot |
Art Director | Clément Sechet |
Art Director Assistant | Sophie Larivière |
Digital Art Director | Eulalia Bartolomeu |
CEO | Christian Verger |
CEO | Pascal Nessim |
CEO | Charles Georges-Picot |
Account Supervisor | Aurélie Fossoux |
Account Manager | Noëlla Neffati |
Assistant Account Manager | Olivia Baranes |
Project Manager | Claire Sioufi |
CSO & Managing Partner | Nicolas Levy |
Strategic Planner | Sarah Lemarié |
Social Media Manager | Julien Petit |
Model Maker | Mathieu Andrieu |
Model Maker | Karine Pouessel |
Stunt Producer | Corine Guedj |
Producer | Gaël Cheval |
Production Manager | Elise Gangneux |
Photographer | Eric Fenot |
Director | Edouard Le Scouarnec |
Producer | Manon Leurent |
Production director | Amine Ketem |
Entrant Company | CARREFOUR |
Idea Creation | MARCEL |
Production | PRODIGIOUS |
Production | ICONOCLAST |
Production | NIGHTSHIFT |
Production | GUM |
Production | DMBM |
6. John Lewis & Partners + Waitrose & Partners / Bohemian Rhapsody
Titolo | Bohemian Rhapsody |
Agenzia | adam&eveDDB |
Campagna | Bohemian Rhapsody |
Cliente | John Lewis |
Marca | John Lewis & Partners + Waitrose & Partners |
Data di Prima Diffusione/Publicazione | 2018 / 9 |
Settore | Grande Distribuzione alimentare |
Trama | A scraping of violins as school children show off their "talents" to the assembled parents. The kids shuffle off. But then something special happens, as a new group of children begin to sing Queen's "Bohemian Rhapsody". With references to the original video, their performance becomes a full-blown space opera crammed with special effects. In the wings, their teacher is triumphant. In the same way that collaborating retailers Waitrose and John Lewis give their all for customers: "When you’re part of it, you put your heart into it." |
Tipo di Media | Televisione e Cinema |
Lunghezza | |
Colonna sonora | Bohemian Rhapsody by Queen |
Post Produzione | MPC LDN |
Editing Company | Final Cut |
Director | Dougal Wilson |
Casa di Produzione | Blink London |
Creative Director | Tim Vance |
Art Director | Tim Vance |
Copywriter | Tim Vance |
Creative Director | Paul Knott |
Art Director | Paul Knott |
Copywriter | Paul Knott |
Chief Creative Officer | Richard Brim |
Chief Executive Officer (CEO) | Tammy Einav |
Production Company Producer | Ewen Brown |
Direttore della fotografia | Linus Sandgren |
Production Designer | Chris Oddy |
Production Manager | Beatrice Warren |
Executive Producer | James Studholme |
Account Director | Jo Lorimer |
Account Planner | Charlotte Wood |
Account Manager | Tom Peters |
Business Director | Sam Brown |
Media Agency | Manning Gottlieb OMD |
Media Planner | Andrew Darby |
Media Planner | Julianne Ngu |
Media Planner | Geraldine Ridgway |
Media Planner | Hannah Gardner |
Media Planner | Lauren Ashford |
Post Produzione | Amy Richardson |
Editor | Joe Guest |
Audio Post Production | Factory |
Special Effects / VFX | Tom Harding |
Colorist | Jean-Clément Soret |
Sound Designer | Anthony Moore |
Sound Designer | Mark Hills |
Advertising Manager | Craig Inglis |
Advertising Manager | Becky Brock |
Advertising Manager | Liz Lebreton |
Advertising Manager | Emma Wood |
Advertising Manager | Katie Gould |
Advertising Manager | Sara Preece |
Advertising Manager | Martin George |
Advertising Manager | Rupert Ellwood |
Advertising Manager | Joanne Massey |
Advertising Manager | Ashleigh Vinall |
Advertising Manager | James Ward |
Advertising Manager | Samantha Hyland |
Managing Partner | Miranda Hipwell |
Production Coordinator | Stefania Monetti |
Assistant Editor | Leah Burton |
Strategy Director | Martin Beverley |
7. Back Market / Refurbished Tweets
Titolo | Refurbished Tweets |
Agenzia | BETC Paris |
Campagna | Refurbished Tweets |
Cliente | Back Market |
Marca | Back Market |
Data di Prima Diffusione/Publicazione | 2019 / 4 |
Settore | Online Retail, E-store |
Trama | Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free. |
Tipo di Media | Case Study |
Lunghezza | |
Director | Jack Cole |
Casa di Produzione | General Pop |
Advertising Manager | Vianney Vaute |
Executive Creative Director | Stéphane Xiberras |
Creative Director | Benjamin Le Breton |
Creative Director | Arnaud Assouline |
Art Director | Vincent Lesnée |
Copywriter | Matthieu Bouilhot |
Producer | Jérémy Marsy |
8. Flipkart / Hagglebot with Flipkart
Titolo | Hagglebot with Flipkart |
Agenzia | Dentsu Webchutney |
Campagna | The World's First Hagglebot with Flipkart |
Cliente | Flipkart |
Marca | Flipkart |
Posted | Giugno 2019 |
Settore | Online Retail, E-store |
Tipo di Media | Case Study |
Lunghezza |
9. Burger King / Burn That Ad
Titolo | Burn That Ad |
Agenzia | David The Agency |
Campagna | Burn That Ad |
Cliente | Burger King |
Marca | Burger King |
Data di Prima Diffusione/Publicazione | 2019 / 3 |
Settore | Ristoranti e Fast Food |
Tipo di Media | Interattivo |
Lunghezza | |
Copywriter | Luca Trincanato |
Art Director | Marlus Lau |
Account Planner | Daniela Bombonato |
Account Planner | Carolina Silva |
Account Planner | Bruno Gomiero |
Production Company Producer | Fabiano Beraldo |
Production Company Producer | Fernanda Peixoto |
Production Company Producer | Silvia Neri |
Production Company Producer | Brunno Cunha |
Production Company Producer | Gustavo Viola |
Creative Director | Edgard Gianesi |
Advertising Manager | Fernando Machado |
Advertising Manager | Marcelo Pascoa |
Advertising Manager | Ariel Grunkraut |
Advertising Manager | Thais Nicolau |
Advertising Manager | Bruna Yoshida |
Advertising Manager | Mariana Santos |
Advertising Manager | Stephanie Pellin |
Account Manager | Carolina Vieira |
Account Manager | Rafael Giorgino |
Account Manager | Roberta Magalhães |
Account Manager | Martina Adati |
Executive Creative Director | Rafael Donato |
Media Director | Marcia Mendonça |
Media Director | Mateus Madureira |
Media Director | Felipe Braga |
Media Director | Renata Oliveira |
Media Director | Silvia Sakurai |
Media Director | Luana Paolil |
Social Media Expert | Lucas Patrício |
Managing Director | Sylvia Panico |
Director | Irmãos Meirelles |
Direttore della fotografia | Tuco |
Editor | Guga Moraes |
Editor | Daniel Crepaldi |
Post Produzione | ClanSOUND |
Sound Design Company | Jamute Staff |
Sound | James Pinto |
Sound | Thiago Lester |
Sound | Anderson Soares |
Sound | Kiki Eisenbraun |
Sound | Sabrina Geraissate |
10. John Lewis & Partners / The Boy and the Piano
Titolo | The Boy and the Piano |
Agenzia | adam&eveDDB |
Campagna | The Boy and the Piano |
Cliente | John Lewis |
Marca | John Lewis & Partners |
Posted | Aprile 2019 |
Settore | Distribuzione |
Trama | The spot shows the iconic British singer Elton John, along with five different actors portraying him, playing the piano at different stages from his life. Throughout, he wears memorable costumes and performs moves from some of his career-defining moments. |
Tipo di Media | Web Film |
Lunghezza | |
Post Produzione | MPC LDN |
Music Supervision | Factory Studios |
Editing Company | The Assembly Rooms |
Customer Director | Craig Inglis |
Marketing Director | Becky Brock |
Head of Brand & Social Marketing | Liz Lebreton |
Senior Brand Marketing Manager | Emma Wood |
Brand Marketing Manager | Holly Kicul |
Brand Marketing Manager | Emma Rule |
Senior Social Manager | Eva Bojitos |
Chief Creative Officer | Richard Brim |
Group Executive Creative Director | Ben Tollett |
Executive Creative Director | Mike Sutherland |
Executive Creative Director | Ant Nelson |
Art Director | Ant Nelson |
Copywriter | Mike Sutherland |
Chief Executive Officer (CEO) | Tammy Einav |
Chief Production Officer | Anthony Falco |
Managing Partner | Miranda Hipwell |
Business Director | Sam Brown |
Account Director | Skye Stoppani |
Account Manager | Katie Briefel |
Executive Strategy Director | Martin Beverley |
Senior Planner | Charlotte Woods |
Senior Producer | Sally Pritchett |
Assistant Producer | Natasha Alderson |
Digital Producer | Hayley Carter |
Project Manager | Ian Hughes |
Interactive Partner | Simon Adamson |
Social Media Director | Lauren Booty |
Senior Content Planner | Jess Taylor |
Head of Integrated Production | Cave Ellson |
Business Manager | Aleyna Le Fevre |
Business Manager | Amy Brunton |
Business Manager | Dolores King |
Business Manager | Gemma Davies |
Business Manager | Klaudia Jozwicka |
Business Manager | Lois Edwards |
Business Manager | Mar Soler |
Legal Counsel | Emma Cowland |
Legal Counsel | Annika Patel |
Media Agency | Manning Gottlieb OMD |
Chief Executive Officer (CEO) | Tim Pearson |
Executive Director, Head of Planning | Clare Peters |
Head of Retail | David Bratt |
Client Business Director | Andrew Darby |
Client Account Manager | Lauren Ashford |
Casa di Produzione | Academy Films |
Director | Seb Edwards |
Executive Producer | Simon Cooper |
Producer | Shirley O’Connor |
Production Manager | Rachael Donson |
Production Assistant | Antonia Vickers |
Direttore della fotografia | Chase Irvin |
Production Designer | Robin Brown |
Prosthetics | Connor O’Sullivan |
Costume | Joanna Johnston |
Hair and Makeup | Maralyn Sherman |
VFX Executive Producer | Philip Whalley |
VFX Shoot Supervisor | Kamen Markov |
VFX Shoot Supervisor | Anthony Bloor |
2D Artist | Daniel Benjamin |
2D Artist | Kalle Kohlström |
2D Artist | Pratyush Paruchuri |
2D Artist | Shaik Abdul Adil |
2D Artist | Dilshad Alam |
2D Artist | Ragesh Ramachandran |
2D Artist | Bruno Roosewelt |
2D Artist | Kajal Pandya |
2D Artist | Priyanka Dey |
2D Artist | S Rajesh |
2D Artist | Joshi John |
2D Artist | Mahendra Natha Reddy |
2D Artist | Gokula Krishnan |
2D Artist | Kishan Katrimal |
2D Artist | Manoj Rajiv |
2D Artist | Manu PS |
2D Artist | Narendar Kumar |
2D Artist | Sudev |
2D Artist | Partha Pratim Chakraborty |
3D Artist | Jessie Amadio |
3D Artist | Chris Welsby |
3D Artist | David Bryan |
3D Artist | Silvia Bartoli |
3D Artist | Maximilian Mallmann |
3D Artist | Kubisi Younis |
3D Artist | Andy Steele |
3D Artist | Tom Carrick |
3D Artist | Ganesh Kumar S |
3D Artist | Shridhar Bhat |
3D Artist | Ankit Dheraj Toppo |
3D Artist | Konduru Achiraju |
3D Artist | Shaik Abdul Rahim |
3D Artist | Elangovan Ganeshan |
Colorist | Jean-Clément Soret |
Sound Design, Mix and additional Music Production | Anthony Moore |
Audio Producer | Rebecca Bell |
Editor | Sam Rice-Edwards |
BTS | Ronan Pollock |
Business Director | Samantha Brown |
11. Diesel / Deisel: Go With the Fake
Titolo | Deisel: Go With the Fake |
Agenzia | Publicis New York |
Campagna | Deisel: Go With the Fake |
Cliente | Diesel |
Marca | Diesel |
Data di Prima Diffusione/Publicazione | 2018 / 1 |
Settore | Negozi di abbigliamento e accessori |
Trama | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
Tipo di Media | Web Film |
Lunghezza | |
Audio Record | Duotone Audio Group |
Strategic Planner | Noa Dekel |
Creative Agency | Publicis Italy |
Executive Creative Director | Luca Pannese |
Executive Creative Director | Luca Lorenzini |
Copywriter | Bryce Hooton |
Art Director | Kristen Koop |
Chief Production Officer | Lisa Bifulco |
Executive Producer | Tim LeGallo |
Business Manager | Adrienne Ludvigsen |
Account Director | Melanie Lyon |
Account Director | James Bundy |
Creative Director | Bruno Bertelli |
Creative Director | Cristiana Boccassini |
Digital Creative Director | Milos Obradovic |
Digital Creative Director | Mihnea Gheorghiu |
Social Media Manager | Doina Tatu |
Client Services Director | Barbara Pusca |
Account Manager | Camilla Poli |
Casa di Produzione | Rival School Pictures |
Director | Andrew Lane |
Executive Producer | James Blom |
Production Supervisor | Doug Smith |
Asst. Production Supervisor | Connor Vassar |
Editing Company | Cosmo Street |
Editor | Aaron Langley |
Production Company Producer | Paolo Solarte |
Music | Alessandro Cristofori |
Music | Diego Perugini |
Chief Creative Officer | Andy Bird |
Head of Social Media | Stefano Perazzo |
Titolo | McDelivery 4 |
Agenzia | TBWA\PARIS |
Campagna | McDelivery - Pluie |
Cliente | McDonald's |
Marca | McDonald's |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Ristoranti e Fast Food |
Trama | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
Tipo di Media | Stampa e stampati |
Advertising Manager | Xavier Royaux |
Advertising Manager | José Jacinto |
Advertising Manager | Benoit Kolb |
Account Manager | Luc Bourgery |
Account Manager | Jonathan Serog |
Account Manager | Emmanuelle Escalere |
Account Manager | Matthieu Charles |
Account Manager | Julie Montagné |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Copywriter | David Philip |
Art Director | Olivier MULARSKI |
Photographer | Roberto Badin |
Art Buyer | Elise Kubler |
Titolo | McDelivery 1 |
Agenzia | TBWA\PARIS |
Campagna | McDelivery - Pluie |
Cliente | McDonald's |
Marca | McDonald's |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Ristoranti e Fast Food |
Trama | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
Tipo di Media | Stampa e stampati |
Advertising Manager | Xavier Royaux |
Advertising Manager | José Jacinto |
Advertising Manager | Benoit Kolb |
Account Manager | Luc Bourgery |
Account Manager | Jonathan Serog |
Account Manager | Emmanuelle Escalere |
Account Manager | Matthieu Charles |
Account Manager | Julie Montagné |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Copywriter | David Philip |
Art Director | Olivier MULARSKI |
Photographer | Roberto Badin |
Art Buyer | Elise Kubler |
Titolo | McDelivery 2 |
Agenzia | TBWA\PARIS |
Campagna | McDelivery - Pluie |
Cliente | McDonald's |
Marca | McDonald's |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Ristoranti e Fast Food |
Trama | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
Tipo di Media | Stampa e stampati |
Advertising Manager | Xavier Royaux |
Advertising Manager | José Jacinto |
Advertising Manager | Benoit Kolb |
Account Manager | Luc Bourgery |
Account Manager | Jonathan Serog |
Account Manager | Emmanuelle Escalere |
Account Manager | Matthieu Charles |
Account Manager | Julie Montagné |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Copywriter | David Philip |
Art Director | Olivier MULARSKI |
Photographer | Roberto Badin |
Art Buyer | Elise Kubler |
Titolo | McDelivery 3 |
Agenzia | TBWA\PARIS |
Campagna | McDelivery - Pluie |
Cliente | McDonald's |
Marca | McDonald's |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Ristoranti e Fast Food |
Trama | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
Tipo di Media | Stampa e stampati |
Advertising Manager | Xavier Royaux |
Advertising Manager | José Jacinto |
Advertising Manager | Benoit Kolb |
Account Manager | Luc Bourgery |
Account Manager | Jonathan Serog |
Account Manager | Emmanuelle Escalere |
Account Manager | Matthieu Charles |
Account Manager | Julie Montagné |
Executive Creative Director | Benjamin Marchal |
Executive Creative Director | Faustin Claverie |
Copywriter | David Philip |
Art Director | Olivier MULARSKI |
Photographer | Roberto Badin |
Art Buyer | Elise Kubler |