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Best of marketing innovation
1
Peanut - IVF bruising
In-House
The "Invisible Mothers" campaign from Motherhood community app Peanut aims to bring awareness to the 'invisible' parts of maternal experiences, shown through powerful images of disembodied mothers.
| Titolo | IVF bruising |
| Agenzia | In-House |
| Campagna | Invisible Mothers |
| Cliente | Peanut |
| Marca | Peanut |
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| Posted | Novembre 2023 |
| Settore | Solo abbonati |
| Tipo di Media | Stampa e stampati |
| Production | ..e G..e Solo abbonati |
2
Diablo IV - Nightmare Fuel Mini Doc
This activation and audio experience by VCCP US and Dream Researcher Dr. Leslie Ellis, immerses fans in the world of Diablo IV as they sleep and aims to help people learn how to control and master nightmares.
| Titolo | Nightmare Fuel Mini Doc |
| Agenzia | VCCP US |
| Campagna | Nightmare Fuel |
| Cliente | Blizzard Entertainment, Inc. |
| Marca | Diablo IV |
| Data di Prima Diffusione/Publicazione | 2023 / 10 |
| Settore | Consolles per Video Games |
| Trama | Blizzard Entertainment is launching a campaign that will let fans play and win while they slumber. Developed in partnership with VCCP US and renowned Dream Researcher Dr. Leslie Ellis, it will insert the world of Diablo into participants’ dreams… or nightmares. A dream researcher, Dr. Ellis believes that people can master a nightmare, an underlying principle of this new effort. “Nightmare Fuel” allows fans to immerse themselves in the dualistic and epic landscapes of Diablo IV as they sleep. Gamers can listen to this audio experience in its entirety while they sleep. Lasting about eight hours in total, it begins with a dream incubation period that runs for 15-20 minutes, designed to serve as a guided induction and space for intention setting. The audio then moves into a four- to five-hour transition loop, settling people into sleep with soundscapes of a Diablo nature and audio from Diablo IV. The subsequent two to three hours align with REM sleep, including audio cues to induce lucid dreaming. The final three to five minutes will begin the wake-up process gently. Rather than presenting nightmares as passive horror shows, Diablo is integrating innovative tools to empower dreamers. By gamifying the dream landscape, the game empowers players to become the heroes of their own stories. The audio experience is designed to assist listeners in achieving a state of lucid dreaming, empowering them to become the heroes of their Diablo dreams. The flow of the audio was shaped by Dr. Ellis’ studies around how to control and master nightmares. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | Jed Grossman |
| Executive Creative Director | Joel Kaplan |
| Creative Director | Geoff Vreeken |
| Art Director | Taylor Dahl |
| Art Director | Matt DeMilner |
| Copywriter | Conor McFarland |
| Director of Business Affairs | Cara Orlowski |
| Integrated Producer | Erin Kelly |
| Managing Partner | Brendan Robertson |
| Director | Ross Allen |
| Direttore della fotografia | Mitchell Baxter |
| Editor | Ryan Gee |
| Editor | Ross Allen |
| Assistant Editor | Miguel Barbosa |
| Sound Design Company | One Thousand Birds |
| ORIGINAL MUSIC | Andres Velasquez |
| Executive Producer | Guin Frehling |
| Managing Director/ Executive Producer | Kira MacKnight |
| Copywriter | Trevor Larson |
| Director of Creative Operations | Katy Aquino |
| Executive Producer | Jessica Ambrose |
| Account Supervisor | Katie Nichols |
| Head of Strategy | Sashi Nair |
| Gaffer | Alex Greba |
| Sound Operator | Colyn Cameron |
| Sound Designer | Andrew Tracy |
3
EY - The Face of Future
Ogilvy UK's integrated campaign for The EY organization highlights the need to prioritize a people-first approach when adopting AI solutions.
| Titolo | The Face of Future |
| Agenzia | Ogilvy UK |
| Campagna | The Face of the Future |
| Cliente | EY |
| Marca | EY |
| Data di Prima Diffusione/Publicazione | 2023 / 10 |
| Settore | Servizi Professionali per il business |
| Filosofia | The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future? |
| Tipo di Media | Televisione |
| Lunghezza | |
| Producer | Rory Mathieson |
| Producer | Gramercy Park Studios |
| Post Produzione | HOGARTH WORLDWIDE |
| Post Produzione | Rebecca Prince |
| Account Director | Jack Perri |
| Account Manager | Lisa Brown |
| Editor | Merethe Rosvold |
| Editing Company | Gramercy Park Studios |
| Colorist | Matt Hare |
| Colorist | Ben Rogers |
| Footage | Gramercy Park Studios |
| Sound Designer | Sam Cross |
| Sound Designer | Zak Kurtha |
| Sound Design Company | Gramercy Park Studios |
| Executive Audio Producer | Richard Donaghue |
| Sound Production | HOGARTH WORLDWIDE |
| Executive Creative Director | Graham Fink |
| Executive Creative Director | Mark Goodwin |
| Client Team Director | Chris Spenceley |
| Executive Creative Producer | Aidan Gibbons |
| Executive Producer | Dougal Meese |
| Live action Producer | Jon Stopp |
| Casa di Produzione | Not Just Any |
| Producer | Gerri McCarthy |
| Photographer | Adam Slama |
| After Effects Artist | David Arthur |
| After Effects Artist | Andrew Whittle |
4
Embarc - Devil's Lettuce
In House
Playing on horrifying and outdated misconceptions, Embarc Cannabis goes all in this Halloween with the Devil's Lettuce!
| Titolo | Devil's Lettuce |
| Agenzia | In House |
| Campagna | Devil's Lettuce |
| Cliente | Embarc Cannabis |
| Marca | Embarc |
| Posted | Ottobre 2023 |
| Settore | Distribuzione |
| Tipo di Media | Web Film |
| Lunghezza |
5
Uber Eats - IT
Can you remember the lines to your favorite horror movies? Uber Eats' latest OOH stunt features classic horror quotes as promo codes, as long as you can remember the lines!
| Titolo | IT |
| Agenzia | Rethink Communications Inc. |
| Campagna | Horror Codes |
| Cliente | Uber Eats |
| Marca | Uber Eats |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Billboard |
