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Best Digital Innovation Ads
The best digital innovation advertisements and campaigns worldwide.

Innovation in digital marketing this month

1

RAF - At the centre of the action

Engine UK created an interactive VR experience for the Royal Air Force to give potential new recruits a first-person POV of the action!

TitoloAt the centre of the action
Agenzia
Campagna At the centre of the action
Cliente Royal Air Force
Marca RAF
Data di Prima Diffusione/Publicazione
Settore State Employment, Forces & Police Recruitment
Filosofia The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
Tipo di Media Interattivo
Lunghezza
Post Produzione
Sound
Head of Film
Creative Director
Art Director
Art Director
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Head of Production
Casa di Produzione
Director
Producer
Direttore della fotografia
Editor
Editing Company
Post Produzione
Post-production Supervisor
Sound Producer
Sound Engineer
Colorist
2

Firewatch - Introducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California

Y Media Labs' sustainably charged new campaign launches the Firewatch project, utilizing a carbon neutral blockchain to sell a collection of sustainable NFTs. All proceeds are being donated to the nonprofit One Tree Planted.

TitoloIntroducing FIREWATCH - Using NFTs to Fund Wildfire Protection in California
Agenzia
Campagna Firewatch NFT Project
Cliente Firewatch
Marca Firewatch

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PostedSettembre 2022
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
3

Apple Ipad - Bite
TBWA\Korea

Apple's Made on iPad campaign debuts its first international installment by partnering with Korean webtoon artist, Namon to create a vibrant, captivating music video for musician Jay Park. Can you believe it was all made on an iPad?!

TitoloBite
Agenzia
Campagna Made on iPad
Cliente Apple Inc.
Marca Apple Ipad

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Music Video
Lunghezza
Colonna sonoraSolo abbonati
Casa di Produzione P...it Pr.....ion Solo abbonati
Director ..u .a ..m Solo abbonati
Illustrator N...n Solo abbonati
4

Viant - Built for NOW

Viant combines AI with human insight to usher in the concept of the ‘New Open Web’, a connected media landscape where advertisers, agencies, and brands are linked across all platforms. Ingenuity at its finest!

TitoloBuilt for NOW
Agenzia
Campagna Built for NOW
Marca Viant

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Interattivo
Lunghezza
MarketSolo abbonati
Casa di Produzione p..o Solo abbonati
Casa di Produzione Ag.....ive Solo abbonati
Founder D...el Ro.....rg Solo abbonati
Founder ..m P...r Solo abbonati
Chief Client Officer C....ne L...y Solo abbonati
Head of Strategy Ta.....no J...n Solo abbonati
Creative Director M..e Ki....nd Solo abbonati
Creative Director A...ew Ch....lm Solo abbonati
Copywriter L..z B....rd Solo abbonati
Account Director C...os C..z Solo abbonati
Executive Producer ..e Sc......ein Solo abbonati
Producer L...en C...er Solo abbonati
Advertising Manager ..m Va.....ook Solo abbonati
Advertising Manager C...s Va.....ook Solo abbonati
Chief Marketing Officer (CMO) ..n S...lz Solo abbonati
SVP, Marketing R...ka N...ng Solo abbonati
Advertising Manager J...y W....er Solo abbonati
Advertising Manager R..i D...al Solo abbonati
Graphic Designer K...y H..s Solo abbonati
Client Copywriter D...el E....ke Solo abbonati
Digital Producer K...a J....on Solo abbonati
Director ..n S....ro Solo abbonati
Director A..x To....er Solo abbonati
Executive Producer Al.....er ..b Solo abbonati
Direttore della fotografia k....an P..s Solo abbonati
Stylist H...a B...os Solo abbonati
Hair and Makeup Solo abbonati
Production Designer Solo abbonati
Prop Master P...ł Wy.....ski Solo abbonati
Drone Solo abbonati
Line Production O....lm Solo abbonati
Producer Solo abbonati
Production Manager L...na S....żak Solo abbonati
Production Coordinator N..i C...er Solo abbonati
Offline Editor Ma.....na Mi......zyk Solo abbonati
VFX Supervisor T...sz Ru....cz Solo abbonati
Post-production Producer D...in P....ll Solo abbonati
Post-production Producer D...a Ne.....eva Solo abbonati
Creative Producer A...m Sh......kov Solo abbonati
Art Director A...m Ka.....nov Solo abbonati
Art Director V..d Br.....ich Solo abbonati
CG Supervisor Al.....er Ma.....sky Solo abbonati
CG Supervisor A...m Sh......kov Solo abbonati
Storyboard Artist M...er B...ey Solo abbonati
Production Assistant Is....la Cr....rd Solo abbonati
Colorist D....ik D...s Solo abbonati
Music Composer K...iz A...am Solo abbonati
5

Lavazza - Lavazza enters the metaverse with Lavazza Arena

Lavazza joins the growing list of brands in the metaverse, via Roblox, with a football video game aiming to educate younger audiences about deforestation.

TitoloLavazza enters the metaverse with Lavazza Arena
Agenzia
Campagna Lavazza enters the metaverse with Lavazza Arena
Cliente Lavazza
Marca Lavazza

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PostedSettembre 2022
SettoreSolo abbonati
Tipo di Media Interattivo
Lunghezza
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