AN UNEXPECTEDLY EMOTIONAL CATEGORY AS TECHNOLOGY BRANDS USE THEIR EXPERTISE FOR GOOD.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Inevitably in this category, clever gadgets and applications abound, from the excellent Dot Mini – the first media device for the visually impaired – to Microsoft’s inclusive Xbox, the Story Sign innovation for the deaf and even a way of “decoding” football moves for gamers. But there are a couple of films too, including the delightful animation “Share Your Gifts”, for Apple, and the amusing “My Life As A NPC” (that’s non-player character) from game creator Ubisoft. Talking of brands, one would have expected this sector to be a battle between Apple and Microsoft, but there were strong offerings from Huawei, Wavio, Amazon and especially Dagoma – a 3D printing specialist. Surprised not to see Samsung in the top ten. Maybe next year.
Most awarded
campaigns, brands &
agencies in
Tech in
2019
Most awarded
campaigns, brands and
agencies in
Tech in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Apple |
| 2 |  |
Microsoft Xbox |
| 3 |  |
Huawei |
| 4 |  |
Samsung |
| 5 |  |
Dot |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
TBWA\Media Arts Lab, Los Angeles |
| 2 |  |
McCann London |
| 3 |  |
FCB London |
| 4 |  |
Serviceplan Group, Munich |
| 5 |  |
McCann New York |
Watch
1. Dot Inc. / Dot Mini
| Titolo | Dot Mini |
| Agenzia | Serviceplan Group |
| Campagna | Dot Mini |
| Cliente | Dot Incorporation |
| Marca | Dot Inc. |
| Posted | Aprile 2019 |
| Settore | Orologi |
| Tipo di Media | Web Film |
| Lunghezza | |
| Casa di Produzione | Paulus Co. Ltd |
| Casa di Produzione | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Marketing Manager | Ahrum Choi |
| Global Partnership Manager (Dot) | Jimin Ryu |
| Creative Director | YeongKyu Yoo |
| Designer | KiHwan Joo |
| Designer | YoungWoo Choi |
| Graphic Designer | Nara Ok |
| Art Director | Saurabh Kakade |
| Art Director | Pedro Gropo |
| Editor | Dennis Fritz |
| Editor | Hendrik Sommerfeld |
| Agency | HoC Seoul |
| Chief Executive Officer (CEO) | Eric Ju Yoon Kim |
| CDO | Jae-Seong Joo |
| CTO | Ki Sung |
| Creative Innovation Director | Franz Roeppischer |
| Creative Innovation Director | Lorenz Langgartner |
| VFX Artist | Robert Csakvari |
| Chief Executive Officer (CEO) | Julie Kang |
| Copywriter | Yoon Seo |
| Direttore della fotografia | Yongsang Cho |
| Director | Dahoon Chung |
| Cinematografia | Sungjun Bang |
| Cinematografia | Gunyoung Oh |
| Line Producer | Jungtaek Oh |
| Client Services Director | Stone Kang |
2. Apple, Inc. / Share your gifts
| Titolo | Share your gifts |
| Agenzia | TBWA\Media Arts Lab |
| Campagna | Share Your Gifts |
| Cliente | Apple |
| Marca | Apple, Inc. |
| Data di Prima Diffusione/Publicazione | 2018 / 11 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Slogan | Share your gifts |
| Trama | Meet Sofia, a shy but creative young woman who is unwilling to share her talent. Until, that is, her dog sends her work flying out of the window to find an audience. Sofia is overjoyed and motivated by the positive reaction. Research suggests 7 out of 10 people aren’t acting on their creative potential. However, Apple believes that creativity moves the world forward. Music artist Billie Eilish created an original track for the film. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Music Prod Company | Stimmung |
| Art Director | Diogo Valim |
| Copywriter | Bruno Barbieri |
| Chief Creative Officer | Brent Anderson |
| Executive Creative Director | Ryan Honey |
| Creative Director | Jeremy Wirth |
| Creative Director | Jed Cohen |
| Executive Producer | Brian O'Rourke |
| Executive Producer | Chris Perry |
| Executive Producer | Maurie Enochson |
| Casa di Produzione | Buck |
| Group Creative Director | Chuck Monn |
| Group Creative Director | JD Jurentkuff |
| Media Agency | OMD Worldwide |
| Music Prod Company | Skywalker |
| Music Prod Company | The Formosa Group |
| Music Supervision | Peymon Maskan |
| Media Agency | OMD USA |
| Casa di Produzione | Buck |
| Senior Copywriter | Bruno Barbieri |
| Executive Director of Content Production | Brian O'Rourke |
| Senior Producer | Kirsten Larson |
| Global Music Director | Peymon Maskan |
| Managing Executive Producer | Maurie Enochson |
| Executive Producer | Emily Rickard |
| Creative Director | Joe Mullen |
| Production Company Producer | Nicholas Carmen |
| Production Company Producer | Alessandro Ceglia |
| CG Supervisor | Alex Dingfelder |
| Special Effects / VFX | Marc Steinberg |
| Associate Creative Director | Richard Gray |
| Art Director | Kyle Strope |
| Artista | Billie Eilish |
3. XBOX / Changing the game
| Titolo | Changing the game |
| Agenzia | McCann New York |
| Campagna | Changing the game |
| Cliente | Microsoft XBOX |
| Marca | XBOX |
| Data di Prima Diffusione/Publicazione | 2019 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Trama | As the brand is committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So the agency collaborated with the community to create packaging as accessible as the product it holds. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Sound Production | Sonic Union |
| Production Company | Hungry Man |
| Corporate Vice President of Brand | Kathleen Hall |
| GM, Global Advertising | Deanna Singleton |
| Director, Global Advertising | Stacey Terrien |
| Advertising Manager | Ron Schott |
| Advertising Manager | Hannah Westing |
| Advertising Manager | Jenny Leahy |
| Advertising Manager | Veronica Mao |
| Advertising Manager | James Shields |
| Brand Manager | Craig McNary |
| Chief Creative Officer | Sean Bryan |
| Executive Creative Director | David Banta |
| Associate Creative Director | Will Montgomery |
| Associate Creative Director | Martha West |
| Senior Art Director | Julie Koong |
| Copywriter | David Cappolino |
| Creative technologist | Alicia Foor |
| Business Leader | Kevin Nelson |
| Executive Account Director | Tina Galley |
| SVP, group account director | Rosemary Calderone |
| Account Director | Pat Six |
| Account Supervisor | Kyle Ross |
| Chief Communications Officer | Jeremy Miller |
| EVP Global Strategy Director | Joanna Schwab |
| SVP, Group Strategy Director | Eldad Heilweil |
| Director of Social Strategy | Jordan Berger |
| Head of Integrated Production | Carolyn Johnson |
| Producer | Rebecca Magner |
| SVP Director of project Management | Stella Warkman |
| Project Manager | Jessica Jacobson |
| SVP Executive Music Producer | Eric Johnson |
| Music Business Manager | Sam Belkin |
| Business Manager | David Halberstadt |
| Director | Bryan Buckley |
| 2nd Unit Director | Alex Gorosh |
| Executive Producer | Mino Jarjoura |
| Executive Producer | Caleb Dewart |
| Executive Producer | Kevin Byrne |
| Executive Producer | Dan Duffy |
| Producer | Matt Lefebvre |
| Associate Producer | Peter Bunstein |
| Assistant Director | Pierre Cailliarec |
| DP | Scott Henriksen |
| Editing Company | Rock Paper Scissors NY |
| Editor | Damion Clayton |
| Assistant Editor | Alexandra Debricon |
| Managing Editor | Eve Kornblum |
| Editorial Producer | Lisa Barnable |
| Craft, Editor | Mike Distelkamp |
| Craft, EP | Karen Hennegan |
| Craft, Producer | Lane Karas |
| Craft, Producer | Michael Berkman |
| Craft, Producer | Russell Greene |
| Craft, Assistant Editor | John Gerardi |
| Craft, Color | Benny Karas |
| Craft, Flame Artist | David Sullivan |
| Craft, Audio Mix | Brian Losch |
| Flame Producer | Barbara Kontarovich |
| Flame Artist | Edward Reina |
| Flame Assistant | Sydney Botie |
| Footage | Sofie Borup |
| Music Production | JSM Music |
| Music Composer | Joel Simon |
| Music Composer | Jason Krebs |
| Executive Music Producer | Jeff Fiorello |
| Sound Engineer | Michael Marinelli |
| Sound Producer | Justine Cortale |
4. Huawei Mobile UK / StorySign
| Titolo | StorySign |
| Agenzia | FCB London |
| Campagna | Story Sign |
| Cliente | Huawei Technologies Co., Ltd. |
| Marca | Huawei Mobile UK |
| Data di Prima Diffusione/Publicazione | 2018 / 12 |
| Settore | Telefoni cellulari e cercapersone |
| Tipo di Media | Case Study |
| Lunghezza | |
| Editing Company | Tenthree |
| Music Prod Company | Mcasso Music |
| Chief Marketing Officer (CMO) | Andrew Garrihy |
| Marketing Director | Avikar Jolly |
| Campaign Director | Louise Forbes |
| Creative Director | Martin Mcallister |
| Senior Art Director | Rob Farren |
| Senior Copywriter | Ben Usher |
| Head of Digital | Mike Jenkins |
| Business Director | Joe Pirrie |
| Account Director | Hannah Thorn |
| Communications Director | Cc Clark |
| Head of Strategy | Chris Baker |
| Senior Producer | Alison Cooper |
| Senior Producer | Bridie Scriven |
| Managing Partner | Hollie Loxley |
| Casa di Produzione | DOG EAT DOG |
| Director | Chris Overton |
| Direttore della fotografia | Dan Holland |
| Audio Post Production | Jamie Thomas |
| Audio Post Production | Unit |
| Executive Producer | Mark O’Sullivan |
| Executive Producer | Harvey Ascott |
| Editor | stephen dunne |
| Post-production Producer | Alec Eves |
| Grade | Denny Cooper |
| Music Composer | Richard Atkinson |
| Client Partner | British Deaf Association |
| Client Partner | European Union of the Deaf |
| Casa di Produzione | Aardman |
| Technical Director | Mark Burvill |
| Animation Creative Director | Neil Pymer |
| Animation Producer | Hannah Jones |
5. Wavio / See Sound
| Titolo | See Sound |
| Agenzia | Area 23, An IPG Health Company |
| Campagna | See sound |
| Cliente | Wavio |
| Marca | Wavio |
| Posted | Giugno 2019 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | Tim Hawkey |
| Group Creative Director | Chris Bernesby |
| Creative Director | Joe Capanear |
| Art Director | Kristen Bell |
| Copywriter | Corinne Feight |
| Art Director | Evan Schmidt |
| Photographer | Chris Hamilton |
| Post Produzione | Rob Gorrell |
| Account Director | Kristen Braun |
| Developer | Aaron Stack |
| Technology Director | Bill Hanff |
| Integrated Producer | Jane Kim |
| Image Design | Kenny Yee |
| Account Planner | Tyler Carroll |
| User Experience Architect | Peter Guirguis |
| Chief Executive Officer (CEO) | Greyson Watkins |
| Chief Operations Officer | Spencer Montan |
| Chief People Officer | Brandon Marin |
| Agency Producer | Elan Schoonmaker |
6. Assassin's Creed Odyssey / My Life as a NPC
| Titolo | My Life as a NPC |
| Brief | My Life As An NPC allowed dozens of Non-Playable Characters from Assassin’s Creed to take over Ubisoft’s Instagram and Facebook feeds and tell us what their life in the game looks like. Through their stories, gamers could find out how a shepherd feels when a player mows down his herd of goats, learn more about a Spartan who can’t ever take off his helmet, or listen to an angry potter who can’t stand the hero’s behaviour any more. For once, the "extras" of the game had their say. |
| Agenzia | DDB Paris |
| Campagna | My Life as a NPC |
| Cliente | Ubisoft |
| Marca | Assassin's Creed Odyssey |
| Data di Prima Diffusione/Publicazione | 2018 / 11 |
| Settore | Consolles per Video Games |
| Trama | When an Assassin's Creed Odyssey NPC settles its scores with the players in a rap clip. Just for once, the story is not about heroes, and even less about villains. Nor even supporting roles. Today we would like to talk to you about those who are knocked around, looted, cheated, robbed and killed. Those who don’t have a quest, or worse still, those who have only a single line of dialogue that they repeat over and over. Today, we would like to talk to you about NPCs. Or rather, the NPCs are going to talk to you. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | Alexis Benbehe |
| Creative Director | Pierre Mathonat |
| Art Director | Julien Beuvry |
| Copywriter | Sonia Dos Santos |
| Account Director | Marie-Elise Archambaud |
| Account Director | Olivier Guillerot |
| Executive Creative Director | Alexander Kalchev |
| Producer | Nicolas Rajabaly |
| Producer | Frédéric Boyer |
| Producer | Antoine Ughetto |
| Producer | Julien Rault |
| Producer | François Cavalin |
| Music Prod Company | Studio Press Play On Tape |
| Music Prod Company | THE Sound Production |
| Sound Designer | Loïc Benart |
| Sound Designer | Martin Sumeire |
| Creative Team | Alban 404 |
| Creative Director | Alexander Kalchev |
| account mana | Marie-Elise Archambaud |
| Digital Production | Make Me Pulse |
| Advertising Manager | Guillaume Carmona |
| Advertising Manager | Clément Prevosto |
| Account Manager | Olivier Guillerot |
| Digital Producer | Nicolas Rajabaly |
| Advertising Manager | Valentin Meyer |
| Digital Producer | Frédéric Boyer |
| Digital Producer | Antoine Ughetto |
| Sound Production | Press Play on Tape |
| Casa di Produzione | Makemepulse |
7. Homepod / Welcome Home
| Titolo | Welcome Home |
| Agenzia | TBWA\Media Arts Lab |
| Campagna | Welcome Home |
| Cliente | Apple |
| Marca | Homepod |
| Data di Prima Diffusione/Publicazione | 2018 / 3 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Tipo di Media | Web Film |
| Lunghezza | |
| Editing Company | Final Cut |
| Director | Spike Jonze |
| Actor / Celebrity | FKA Twigs |
| Casa di Produzione | MJZ |
| Producer | David Zander |
| Producer | Eriks Krumins |
| Cinematografia | Hoyte van Hoytema |
| Choreography | Ryan Heffington |
| Performer | FKA Twigs |
| Editor | Jeff Buchanan |
| Post Produzione | Framestore LA |
| Colorist | Beau Leon |
| 2D Lead | Michael Ralla |
| Sound | Mit Out Sound |
| Sound | Squeak E. Clean Studios |
8. Microsoft / Football Decoded
| Titolo | Football Decoded |
| Agenzia | McCann London |
| Campagna | Football Decoded |
| Cliente | Microsoft |
| Marca | Microsoft |
| Posted | Aprile 2019 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Tipo di Media | Web Film |
| Lunghezza | |
| Co-President and Chief Creative Officer | Rob Doubal |
| Co-President and Chief Creative Officer | Laurence Thomson |
| EMEA Creative Director | Sanjiv Mistry |
| EMEA Creative Director | Jamie Mietz |
| Senior Creative | Jacob Bjordal |
| Senior Creative | Jim Nilsson |
| Account Manager | Robert Stockton |
| Account Director | Francois D’Espagnac |
| Account Director | Matteo Della Venezia |
| Account Director | Tom Oliver |
| Managing Partner | Sailesh Jani |
| EVP | Rob Smith |
| Senior Project Manager | Paul Gillespie |
| Production Company Producer | Claire Colohan |
| Production Company Producer | Rebecca Wilford |
| Chief Production Officer | Sergio Lopez |
| Senior Planner | Fanni David |
| Planning Intern | Jack Goss |
| Director | Omri Cohen |
| Direttore della fotografia | Todd Martin |
| Production Company Producer | Louise Gagen |
| Executive Producer | Seth Wilson |
| Music Composer | Reimer Eisig |
| Music Composer | Lennard van der Last |
| Chris Graves | |
| Senior Sound Engineer | Adam Smyth |
| Sound Engineer | Giselle Hall |
| Editor | Mariona Sauret |
| Editor | Adam Ryzman |
| Editor | Francis Harris |
| Production Manager | Miriam Sasiain |
| Production Coordinator | Yasmina Ikimou |
| 1st AD | Lucas Cuevas |
| 2nd AD | Frodo Martinez |
| Ext Producer | Ivo Van Vollenhoven |
| Production Company Producer | Bea Cañete |
| Artworker | Joe Richardson |
| Print Producer | Liam White |
| Studio Manager | Ellis Faint |
9. Dagoma / Harmless Guns
| Titolo | Harmless Guns |
| Agenzia | TBWA\PARIS |
| Campagna | Les Armes Inoffensives |
| Cliente | Dagoma |
| Marca | Dagoma |
| Data di Prima Diffusione/Publicazione | 2019 / 1 |
| Settore | Stampanti e scanners |
| Trama | 3D printers are a veritable revolution. It is possible to print anything at home.Unfortunately, among these items are files to print real firearms.To counteract the spread of weapon source files, DAGOMA, the leader of 3D printing in Europe, is mobilising with its launch of operation HarmlessGuns. The idea is simple: real firearm source files were downloaded then changed so that none of the pieces would fit together, rendering the printed weapon completely harmless. |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Production Company | \ELSE |
| Sound Company | \ELSE |
| Advertising Manager | Matthieu Régnier |
| Advertising Manager | Gauthier Vignon |
| Copywriter | Swann Richard |
| Art Director | François Claux |
| Executive Creative Director | Benjamin Marchal |
| Executive Creative Director | Faustin Claverie |
| Chief Data Officer | Basile Viault |
| Agency Manager | Matthéo Pressmar |
| Editing | Nicolas Duval |
| Motion Graphics | Nicolas Duval |
| Producer | Cathy Pericone |
| Production Coordinator | Léa Gosselin |
| Chief Executive Officer (CEO) | Maxime Boiron |
| Sound Director | Fabrice Pouvreau |
| Composer | Nicolas Neidhardt |
| Music Art Director | Ferdinand HUET |
10. Amazon Prime Video / Outlander
| Titolo | Outlander |
| Agenzia | Droga5 |
| Campagna | Great Shows Stay With You |
| Cliente | Amazon |
| Marca | Amazon Prime Video |
| Data di Prima Diffusione/Publicazione | 2018 / 10 |
| Settore | Online Leisure & Entertainment Services |
| Trama | NR |
| Tipo di Media | Televisione |
| Lunghezza | |
| Post Produzione | Electric Theatre Collective |
| Post Produzione | MPC LDN |
| Audio | 750mph |
| Chief Creative Officer | David Kolbusz |
| Art Director | Dave Wigglesworth |
| Art Director | Frazer Price |
| Copywriter | Ed Redgrave |
| Copywriter | Teddy Souter |
| Agency Producer | Peter Montgomery |
| Agency Producer | Goldie Robbens |
| Casa di Produzione | Somesuch |
| Director | Steve Rogers |
| Producer | Seth Wilson |
| Cinematografia | Daniel Landin |
| Production Designer | Kave Quinn |
| Hair and Makeup | Lou Hinton |
| Wardrobe | Rose Dias |
| Editing Company | The Quarry |
| Editor | Scot Crane |
| Editor | Jonnie Scarlett |
| Colorist | Jean-Clément Soret |
| Colorist | Matthieu Toullet |
| On Set Supervisor | Matt Jackson |
| On Set Supervisor | Omar Akari |
| On Set Supervisor | Ally Burnett |
| On Set Supervisor | Alex Grey |
| On Set Supervisor | Christian Blok |
| On Set Supervisor | Antony Walsham |
| On Set Supervisor | Judy Roberts |
| Sound Designer | Sam Ashwell |
| Sound Designer | Sam Robson |
| Sound Producer | Mary-Ann D’Cruz |
| Music Supervision | Hywel Evans |
| Music Composer | Benjamin McAvoy |
| Music Composer | Will Featherby |
11. Apple Ipad / Apple at work: the underdogs
| Titolo | Apple at work: the underdogs |
| Agenzia | Apple |
| Campagna | Apple at Work |
| Cliente | Apple |
| Marca | Apple Ipad |
| Posted | Giugno 2019 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Tipo di Media | Web Film |
| Lunghezza | |
| Casa di Produzione | Smuggler |
| Editor | Neil Smith |
| Director | Mark Molloy |
| Creative Director | Alan Buchanan |
| Production Company Producer | Travis Huntington |
12. Spotify / Your 2018 Wrapped
| Titolo | Your 2018 Wrapped |
| Campagna | Your 2018 Wrapped |
| Cliente | Spotify |
| Marca | Spotify |
| Data di Prima Diffusione/Publicazione | 2018 / 12 |
| Settore | Online Leisure & Entertainment Services |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Più informazioni | https://spotifywrapped.com/602f645ab4ec5752b73ff12425bf75fe/ |
| Art Director | Erik Herrstrom |
| Art Director | Martin Berggren |
| Art Director | Angeline Toh |
| Copywriter | Chris Monk |
| Copywriter | James Aviaz |
| Creative Director | Andy Thelander |
| Chief Creative Officer | Alex Bodman |
| Designer | William Oswin |
| Designer | Thiébault Delaporte-Richard |
| Designer | Rafael Dante |
| Director | Michael Anthony |
| Director | Mike Chang |
| Producer | Jacky Tran |
| Producer | Andon Espeseth |
| Producer | Natalie Espinosa |
| Producer | Opal Hoyt |
| Producer | Fannie Chen |
| Executive Producer | Belinda Lopez |
| Casa di Produzione | Active Theory |
| Account Management Team | Alexandra Tanguay |
| Account Management Team | Lindsay Fischler |
| Account Management Team | Christine Motch |
| Account Management Team | Christine Andren |
| Account Management Team | Payman Kassaie |
| Architect | Scott Marsden |
| Chief Design Officer | Rasmus Wangelin |
| Agency | Spotify In-House |
| Data Scientist | Erin Palmer |
| Data Scientist | Leah Xu |
| Data Scientist | Colin Fahy |
| Data Scientist | Owen Heneghan |
| Data Scientist | Nick Culver |
| Data Scientist | Mert Savner |
| Data Scientist | Race Archibold |
| Programmer | Alex Bergin |
| Programmer | Florian Morel |
| Programmer | Nathan Gordon |
| Programmer | Giuseppe Rodriguez |
| Strategist | Zach Pentel |
| Strategist | Nathan Doiev |
| Strategist | June Sauvaget |
| Strategist | Neal Gorevic |
| Strategist | Manu Orssaud |
| Strategist | Krista Scozzari |
| Strategist | Sarah Schlein |
| Strategist | Eddie Benson |
13. XBOX / Visit Xbox
| Titolo | Visit Xbox |
| Agenzia | McCann London |
| Campagna | VisitXbox |
| Cliente | Microsoft XBOX |
| Marca | XBOX |
| Data di Prima Diffusione/Publicazione | 2019 / 6 |
| Settore | Consolles per Video Games |
| Trama | Video game marketing has always focused on characters, guns and explosions. How could Xbox attract a wider audience who didn’t care about the violence? What about giving them a new reason to buy games? Not to play, but to visit! Xbox transformed into a travel brand, promoting not gameplay, but the locations in games – all built around a partnership with travel guide publisher Rough Guides. The Rough Guide to Xbox was just like their travel guides to real countries, but this time the advice was for virtual worlds. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | Rob Doubal |
| Chief Creative Officer | Laurence Thomson |
| Executive Creative Director | Jamie Mietz |
| Executive Creative Director | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Director | Jim Nilsson |
| Director | Jacob Bjordal |
| Head of Strategy | Karen Crum |
| Planner Director | James Appleby |
| Planner Director | Fannie David |
| Art Director | Dan Howarth |
| Designer | Matthew Thomas |
| Designer | Nazima Motegheria |
| Project Director | Clare Prager |
| Project Manager | Anna Curtis |
| Managing Partner | Sailesh Jani |
| PR Senior Account Director | Nicole Robinson-Spaude |
| Account Director | Andrew Wynn |
| Account Manager | Conor Lloyd |
| Account Manager | Anastasia Imam |
| Account Manager | Lucy Manning |
| Account Executive | Eloise Thompson |
| Chief Creative Officer | Rob Smith |
| Chief Production Officer | Sergio Lopez |
| Executive Producer | Kin-man Ly |
| Producer | Alex Dougan |
| Producer | Jeremy Reichman |
| Production | Fire without Smoke |
| Post Production | Craft London |
14. JBL / Block Out the Chaos: World Leaders
| Titolo | Block Out the Chaos: World Leaders |
| Agenzia | Cheil Hong Kong |
| Campagna | Block Out The Chaos |
| Cliente | JBL |
| Marca | JBL |
| Data di Prima Diffusione/Publicazione | 2018 |
| Settore | TV, Hi-Fi, Video, Personal Stereo & Accessori |
| Trama | "Block out the chaos" illustrates the intolerable noises that can be avoided thanks to JBL’s noise-cancelling headphones. JBL's noise-cancelling headphones can rid your brain of even the world's worst noises. When certain noises get on your nerves, try JBL's noise-cancelling headphones. The second part of a campaign that also won an Epica Award the previous year. |
| Tipo di Media | Stampa e stampati |
| Executive Creative Director | Paul Chan |
| Copywriter | Paul Chan |
| Photographer | Illusion |
| Casa di Produzione | Illusion Bangkok |
| Creative Director | Lili Jiang |
| Copywriter | Lili Jiang |
| Creative Director | Ivan Au |
| Art Director | Ivan Au |
| Art Director | Toby Hong |
| Copywriter | Keith Liu |
| Creative Services Manager | Denise Chan |
| Illustrator / Photographer | Illusion |
| Casa di Produzione | Illusion |
15. Samsung / BACK2LIFE
| Titolo | BACK2LIFE |
| Agenzia | Cheil China |
| Campagna | BACK2LIFE |
| Cliente | Samsung |
| Marca | Samsung |
| Data di Prima Diffusione/Publicazione | 2019 / 5 |
| Settore | Elettronica di comsumo e Audiovisivi |
| Filosofia | For Samsung’s 2019 Corporate Social Responsibility Project, Cheil launched a creative campaign to help young Chinese people acquire CPR skills: BACK2LIFE. In this campaign, Cheil cooperated with Blood River, which is one of China's most famous MOBA(Multiplayer Online Battle Arena) game platform, and hacked in this game to get gamers to learn life-saving CPR. In China, less than 1% know how to perform CPR*. The BACK2LIFE campaign, created jointly by Cheil PengTai and Cheil Worldwide Hong Kong, aimed to solve this problem. Even though it’s a matter of life-and-death, most people only realize the importance of CPR when they’re faced with death. On the other hand, China is the world's largest game market. Therefore, the virtual moment of death in the game can be the best time for young people to get CPR training. When gamers lost their lives in the game, they unexpectedly found out that CPR can revive their role. After several times of virtual deaths in the game, the game player repeatedly receives training for CPR. That means, the more they play, the more CPR training they get. During the two-week hijack in the Samsung Galaxy Store, over 3 million gamers performed CPR training to bring their characters back to life. This fun and easy way to learn CPR skills has effectively promoted the popularity of CPR in China. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Creative Director | Kimmy Liu |
| Creative Director | Paul Chan |
| Creative Director | Wilson Ang |
| Art Director | Kimmy Liu |
| Art Director | Ting Yu |
| Art Director | Qin Tian |
| Art Director | Xue Li |
| Art Director | Yining Yin |
| Copywriter | Paul Chan |
| Copywriter | Wilson Ang |
| Account Director | William An |
| Account Director | Cherry Lan |
| Director/Production co. | BigFish |
