When brands enter the scrum
While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property. Più informazioni
Insights: The Cutting Edge of Advertising
Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.
Pulling the Right DTC Levers: 2023 Edition
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. Più informazioni
SPORT, HUMANITY’S LAST PLAY IN AN AI WORLD?
James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. Più informazioni
"At least for now, imaginations still require human ingenuity and experience": Dave Sonderman, The Shipyard
While AI won’t displace the most valuable aspect of creative talent, mastering it helps creatives be even more valuable by increasing the breadth and speed of crafting client-ready creative ideas. Più informazioni
Digital inspiration from Cannes
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. Più informazioni
How to prevent bias in your AI-generated content
En tant qu’humains, nous sommes influencés.En conséquence, tout ce que nous créons est également biaisé. Les outils d'intelligence artificielle n... Più informazioni
AI Is Accelerating the Transformation of Digital, and Its Opportunities Are Endless
By Funs Jacobs, Senior Director Innovation at Media.Monks
From virtual influencers to hybrid subcultures, life in digital has led to a landscape of novel consumer behaviors and new expectations...
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A summer of branding opportunities
With the pandemic fading into the past, brands can make the most of the summer’s festivals and events. Here are some inspiring examples. Più informazioni
Speaking out against censorship
Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. Più informazioni
Bedtime Stories with Havas & Friends: Stay Amazing with NewYork-Presbyterian
The new YouTube series highlights key client relationships within the Havas network Più informazioni