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Cruzcampo wants you to embrace your accent, as shown in the beautifully shot 'Gitana' out of Ogilvy Spain.
Titolo | Gitana. A fable with a lot of accent. |
Agenzia | Ogilvy Spain |
Campagna | Heavily Accented (2024) |
Cliente | Heineken |
Marca | Cruzcampo |
Data di Prima Diffusione/Publicazione | 2024 / 1 |
Settore | Liquori/Aperitivi |
Filosofia | Imagine a time when classic dolls adorned the living rooms of Spanish households, fading into the backdrop of nostalgia. Cruzcampo's latest campaign flips the script, reviving this forgotten treasure and transforming it into an icon. "Gitana" bursts onto the scene, shedding stereotypes and proudly embracing its roots, turning the ordinary into something extraordinary. Cruzcampo invites you to join the journey, capturing the essence of Spain's cultural revival with a universal appeal. |
Tipo di Media | Televisione |
Lunghezza | |
Marketing Manager | María Ruiz Sanguino |
Associate Brand Manager | Paula Andrés Carrillo |
Brand Manager | Elena Marcos Izquierdo |
Marketing Analyst | Cristina Moreno Ballesteros |
Director of Media | Alberto Tucci |
Advertising Manager | Ruth Hidalgo Jiménez |
Chief Creative Officer | Roberto Fara |
Creative Team | Raphael Soria |
Creative Team | Olimpia Muñoz |
Creative Team | Alejandra Vallejo |
Creative Team | Alex Bernabé |
Creative Team | Izarbe Moreno |
Creative Team | Pablo Piqueras |
Executive Creative Director | Juan Pedro Moreno |
Executive Creative Director | Javier Senovilla |
Creative Director | Guillermo Fernandez |
Creative Director | Pablo Poveda |
Account Executive | Iris Gil |
Producer | Beto P.F. |
Agency PR | Enrique Caballero |
Account Director | Rocío Cano |
Account Director | Annie Muñoz |
Account Supervisor | Lydia Laguna |
Social Media Supervisor | Javier Yohn |
Social Media Manager | Carla Gutiérrez |
Head of Production | Aaron Lago |
Executive Producer | Pablo Riaño Sánchez |
Casa di Produzione | Agosto films |
Director | Nono + Rodrigo |
Executive Producer | Belén Gayán |
Executive Producer | Toni Moreno |
Producer | Miguel Ángel Fernández |
Anomaly presents the Bud Light Genie in this star studded Superbowl spot.
Titolo | Easy Night Out |
Agenzia | Anomaly |
Campagna | Easy Night Out |
Cliente | Anheuser-Busch InBev |
Marca | Bud Light |
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Tipo di Media | Televisione |
Lunghezza | |
VFX/Post Production | The Mill New York |
Chief Creative Officer | M..e B...e Solo abbonati |
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The Monkeys maintain that after a hard days work, you've earned a delicious stubby of Victoria Bitter .
Titolo | Had Earned Thirst (logger) |
Agenzia | The Monkeys |
Campagna | Hard Earned Thirst |
Cliente | Carlton United Breweries |
Marca | Victoria Bitter |
Data di Prima Diffusione/Publicazione | 2024 / 1 |
Settore | Birre |
Tipo di Media | Televisione |
Lunghezza | |
Marketing Manager | Nicole McMillan |
Marketing | Sarah Wilcox |
Marketing Manager | Marc Lord |
ASSISTANT BRAND MANAGER | Ben Haysman |
ASSISTANT BRAND MANAGER | Gianni Cozzi |
Chief Executive Officer (CEO) | Paul McMillan |
Chief Creative Officer | Ant Keogh |
Chief Strategy Officer | Michael Derepas |
Strategy Director | Dave Collins |
Creative Director | Hugh Gurney |
Creative Director | Joe Sibley |
Creative Director | Adam Slater |
Creative Director | Connor Beaver |
Head of Production | Romanca Mundrea |
Senior Producer | Katie Wellbelove |
General Manager | Sophie Gosper |
Account Director | Allan Carlow |
Account Manager | Isaac Montebello |
Casa di Produzione | Scoundrel |
Director | Tim Bullock |
Executive Producer | Adrian Shapiro |
Executive Producer | Kate Gooden |
Associate Executive Producer | Morgan Benson-Taylor |
Direttore della fotografia | Jeremy Rouse |
Art Director | Alex Holmes |
Editor | Adam Wills |
Colorist | Ben Eagleton |
Post Production | Soren Dyne |
Casting | Natalie Jane Harvie |
Casting | Citizen Jane |
Sound | Paul Le Couteur |
Sound | Squeak E. Clean Studios |
Executive Producer | Ceri Davies |
Photographer | Michael Malherbe |
Deep Eddy Vodka is 'Fun in a Bottle', as displayed in the creative miniatures featured in this installment out of McGarrah Jessee.
Titolo | Fun in a Bottle |
Agenzia | McGarrah Jessee |
Campagna | Fun in a Bottle |
Cliente | Heaven Hill Distilleries |
Marca | Deep Eddy Vodka |
Posted | Febbraio 2024 |
Settore | Liquori/Aperitivi |
Tipo di Media | Televisione |
Lunghezza | |
Chief Creative Officer | Tim Roan |
Creative Director, Design | Howard Shows |
Executive Producer | Laura Busino |
Strategy Director | AJ Hickcox |
Group Brand Director | Lauren Heffern |
Brand Director | Brooke Jocson |
Project Manager | Josh DeFord |
Executive Producer | Peter Williams |
Executive Producer | Kipp Norman |
Executive Producer | KC Norman |
Producer | Emily Weinstein |
Editorial | Editbar |
Executive Producer | Phoebe Cole |
Post Produzione | Kat Hardman |
VFX Producer | Mariette Amici |
Audio | Lime Studios |
Executive Producer | Susie Boyajan |
Producer | Cassie Underwood |
Assistant Mixer | Klaudia Bennett |
Production | Dreamboat |
Director | Jessica Batson |
Associate Producer | Analu Moscoso |
Post Production | Assembly |
Assistant Editor | Charlie Sears |
Assistant Editor | Joél Delgado |
Footage | Assembly |
Color Producer | Veronica Webb |
Color Assist | Jose Font |
Special Effects / VFX | Assembly |
VFX Lead | Sal Wilson |
VFX Artist | Jeff Kyle |
VFX Artist | Yachan Yuan |
VFX Artist | Ryan Rinaldi |
Sr. Copywriter | Bryson Schmidt |
Sr. Art Director | Ben Estus |
Sr. Producer | Jon Buss |
Sr. Strategy | Meredith Makhoul |
Editor | Reuter |
Publicis Worldwide uses clever CGI to make it appear as though there is a giant hammock hanging from two iconic buildings in downtown Lima, in promotion of Corona.
Titolo | Hammock |
Titolo (Lingua Originale) | Hamaca |
Agenzia | Publicis Worldwide |
Campagna | Hammock |
Cliente | AB Inbev |
Marca | Corona |
Data di Prima Diffusione/Publicazione | 2024 / 2 |
Settore | Birre |
Filosofia | Publicis Groupe and Corona is making waves on social media with its latest innovative summer advertising campaign in Peru. Using advanced computer-generated imagery (CGI) technology, the brand "hung" a huge hammock between two iconic buildings in downtown Lima, creating a striking visual experience. Developing this idea required meticulous planning by Publicis Peru's creative teams. "The challenge was to find the perfect location and ensure that the CGI integration looked absolutely realistic. We did extensive technical and artistic testing. 3D tracking was key, allowing us to integrate the virtual elements with the camera movement and achieve the desired hyperrealism.” Explained Beto Noriega, CCO of Publicis Peru. To achieve this, together with Corona's marketing team, Publicis Groupe Peru created a collaborative and efficient work system by summoning the best talents from Zentih (Media), The Pub (Production), Digitas (Digital Creative & influence) and obviously Publicis Peru (Beloved Brand creative development). A unique proposal in the local market and of high value in the industry with which they have already been working for clients such as AB InBev and FIELD, among others. "The results are very encouraging and mark the beginning of this new integral and fluid way of working, which can only be obtained by operating as a platform with a consistent workflow and an agile and efficient operational model, uniting the expertise of each area and whose main objective is to generate high-impact and immersive experiences.” Said Erik Castillo, CEO of Publicis Groupe. The campaign has already gone viral, with thousands of users sharing the unique experience online. Corona promises to keep innovating with disruptive media to continue delighting its fans this year. Publicis Peru demonstrates how well-implemented CGI can create magical moments and strengthen the emotional connection with consumers. |
Tipo di Media | Case Study |
Lunghezza | |
Advertising Manager | Alejandro Molina |
Advertising Manager | Sebastian Palacio |
Advertising Manager | Sandra Morelli |
Chief Executive Officer (CEO) | Erik Castillo |
Managing Director | Nelson Fragoso |
Chief Creative Officer | Beto Noriega |
General Account Director | Katherine Carrillo |
Account Supervisor | Ana Morales |
Account Executive | Vania Toledo |
Creative Director | Ricardo Echegaray |
Creative Director | Ricky Carmona |
Art Director | Ricardo Echegaray |
Media Agency | Zenith Media |
Media General Manager | Irene Falen |
Media Director | Braulio Leturia |
Media Innovations Lead | Manuel Malempré |
Production Manager | Raquel Becerra |
Agency Producer | Lucciana Proaño |
Casa di Produzione | Plan B |
Executive Producer | Milagros Zegarra |
Director | Percy Kiyabu |
Director | TayPan Chu |
3D Modeler | Oscar Gómez |
Composer | Emilio Naka |
Audio Post Production | Kazoo Audio |