PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.
Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.
Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.
Most awarded
campaigns, brands &
agencies in
Finance in
2019
Most awarded
campaigns, brands and
agencies in
Finance in
2019
CAMPAIGNS
BRANDS
Brand | ||
---|---|---|
1 | Kasikornbank | |
2 | NRMA | |
3 | AIG | |
4 | Samsung Fire & Insurance | |
5 | United Commercial Bank |
AGENCIES
Name | ||
---|---|---|
1 | Grey (Thailand) Ltd., Bangkok | |
2 | CHEP Network, South Yarra VIC | |
3 | TBWA\HAKUHODO, Tokyo | |
4 | Cheil Worldwide, Seoul | |
5 | Grey Advertising Dhaka |
Watch
1. NRMA / Safety Hub
Titolo | Safety Hub |
Agenzia | CHEP Network |
Campagna | Safety Hub |
Cliente | NRMA |
Marca | NRMA |
Data di Prima Diffusione/Publicazione | 2019 / 3 |
Settore | Assicurazioni |
Tipo di Media | Interattivo |
Lunghezza |
2. AIG Japan / Pride jersey
Titolo | Pride jersey |
Agenzia | TBWA\HAKUHODO |
Campagna | #DiversityIsStrength |
Cliente | AIG Japan |
Marca | AIG Japan |
Data di Prima Diffusione/Publicazione | 2018 / 4 |
Settore | Finanza/Assicurazioni |
Trama | Synopsis AIG is committed to creating a corporate culture that is welcoming and open to the LGBTQ community, while also offering insurance products and services to meet the needs of the community. However, cultural norms in Japan still make it difficult to “come out” in the workplace, with only 4% of LGBTQ people being “out” at work. With diversity still a far cry away, the brief given to us from AIG was to help promote diversity & inclusion both within the Japan office, but also within Japanese society as a whole. We partnered with the AIG sponsored ALL BLACKS to leverage their universal appeal and we developed a technically (and thematically) sophisticated jersey for them. 700 jerseys out of the first batch of this new product are already in circulation. Outcome Just before the launch of this new jersey, anti-LGBTQ comment made by the rugby player, who plays for Australia, became a social issue in the APAC area. The PRIDE JERSEY was a powerful response to this and won supports from many people. The news instantly sparked all around the world. The jersey was featured in 272 media across 19 countries including UK, South Africa, Ireland and New Zealand, the home of the All Blacks. The voice of supporting diversity and inclusion spread not only in Japan but also across the globe, winning over 53,764 supports in just 7 days. This innovative jersey is planned to be worn by the All Blacks during 2019 Rugby World Cup which will take place in Japan. Execution We printed the colors of the rainbow on a stretchable and highly elastic ribbed fabric. We printed the colors from both sides, effectively “dyeing” the material in rainbow hues. Black was then printed over, on both sides, on the top portions of each tiny ridge only. As a result, the material is solid black, but when stretched, reveals the colors of the rainbow below. This is a wholly new, and original product. Campaign Description We focused on the phenomena that when all the colors of the rainbow are mixed, it creates black. This is a deeply rich symbolism for how differing individualities can converge to create one strong whole. It is symbolic of the ALL BLACKS themselves, and how their diversity has continually maintained them as the strongest rugby team in the world. We developed a fabric that is black on the surface, but when stretched, reveals all the colors of the rainbow underneath. With this fabric, we created an brand new ALL BLACKS jersey. The jersey is a mellifluous embodiment of the ALL BLACKS visual identity, together with the highly resonant message of diversity. Leveraging this jersey, we campaigned in Japan to build a team of diversity supporters from celebrities/notable persons/the public. |
Tipo di Media | Web Film |
Lunghezza | |
Casa di Produzione | AOI Pro. Inc. |
Creative Director | Shuhei Tsuji |
Copywriter | Peter Souter |
Copywriter | Tomoko Kasugai |
Art Director | Yosuke Sugioka |
Account Planner | Kei Tominaga |
Account Planner | Hideyuki Kobayashi |
Chief Creative Officer | Kazoo Sato |
Designer | Kana Takarada |
Account Director | Kei Kaneko |
Account Director | Head of Digital Design |
Art Director | Keisuke Shimizu |
Account Supervisor | Kasumi Shimada |
Account Supervisor | Keisuke Egamim |
Account Supervisor | Mami Konisho |
Strategic Planner | Yoku Ishida |
Creative Director | Takahiro Hosoda |
Strategic Planning Director | Keita Kawakatsu |
Strategic Planning Director | Chigusa Ogasawara |
Director | Hisashi et |
Direttore della fotografia | Justin Brown |
Production Company Producer | Keisuke Mizusako |
Production Company Producer | Masahiro Kawaguchi |
Production Company Producer | Jun Yoshikawa |
Production Company Producer | Riki Sakai |
Production Manager | Taisuke Konaka |
Production Manager | Koichiro Narita |
Production Manager | Wataru Ode |
Production Manager | Takehiro Yamada |
Production Manager | Maki Komiya |
Chief Creative Officer | Kazoo Sato |
Senior Creative Director | Takahiro Hosoda |
Creative Director | Shuhei Tsuji |
Senior Art Director | Keisuke Shimizu |
Art Director | Yosuke Sugioka |
Designer | Kana Takarada |
Copywriter | Peter Souter |
Copywriter | Tomoko Kasugai |
Activation Planner | Kei Tominaga |
PR Planner | Hideyuki Kobayashi |
Film Director(Making Movie) | Shinri Abe |
Executive Planning Director | Masa Okazaki |
Strategic Planning Director | Keita Kawakatsu |
Strategic Planning Supervisor | Chigusa Ogasawara |
Strategic Planner | Yoku Ishida |
Senior Account Director | Kei Kaneko |
Account Director | Tatsuya Horikoshi |
Account Supervisor | Kasumi Shimada |
Account Supervisor | Keisuke Egami |
Account Supervisor | Mami Konisho |
Costume Designer and Producer | Toshihiko Sakurai |
Costume Director | Chika Sai |
Producer | Keisuke Mizusako |
Producer | Masahiro Kawaguchi |
Director | Hisashi Eto |
DOP | Justin Brown |
Producer | Wataru Ito |
Photographer | DYSK |
Designer | Kazuya Yamazaki |
Motion Graphic Designer(Making Movie) | Shinnosuke Arima |
Entrant Company | TBWA\HAKUHODO |
Idea Creation | TBWA\HAKUHODO |
Production | SAQULAI |
Production | AOI PRO. INC. |
Production | CUTTERS |
PR | TBWA\HAKUHODO |
Media Placement | TBWA\HAKUHODO |
3. Samsung Fire & Marine Insurance / Firevase - Case Film
Titolo | Firevase - Case Film |
Agenzia | Cheil Worldwide |
Campagna | Firevase |
Cliente | Samsung Fire & Marine Insurance |
Marca | Samsung Fire & Marine Insurance |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Assicurazioni |
Filosofia | In the last 5 years in Korea, 1,535 people were killed and 9,143 injured through a fire. 58% of homes still do not have a fire extinguisher, and only 22% of people even know how to use one. So with the strategy to equip Koreans that were indifferent to fire safety with fire extinguishers, we created one that was unique so it would increase their desire to have one. Different from the regular powder-type fire extinguisher that people shied away from, the Firevase is a vase that can hold beautiful flowers, but also protects the people around by doubling as a fire extinguisher. Branded with the Samsung Fire & Marine Insurance logo, the Firevase also acts as an ambient medium strengthening the brand’s presence in the home. Execution From September 1st to December 31st, 2018, the Firevase was distributed to 100,000 households in the traditional Korean village, in the traditional markets, and other places nationwide that the government designated as fire-prone areas. While the campaign was promoted online, 20,000 Samsung Risk Consultants handed out the Firevases to the people. A video featuring a celebrity putting out a fire helped spread the campaign online as well as in theaters, and a print ad was run in 46 different newspapers and magazines. Furthermore, the Firevase was featured and talked about in news, entertainment and education programs of over 50 different TV networks and news outlets. 100,000 Firevases went to households as fire extinguishers as well as ambient media that became a topic of conversation on social media. Receivers of the Firevase even created their own content that was shared online and further spread the campaign. |
Problema | In South Korea, over 10,000 residential fires occur every year. When a fire breaks out, the effect one single fire extinguisher can have to help kill the fire in its early stage equals to that of a whole fire truck. Despite a law that required all homes to have a fire extinguisher by 2017, 58% still do not have one. And even if people do have one at home, they usually do not take proper care of it. They store it in hard-to-reach places, or forgetting about it completely. So we wondered, how could we bring the fire extinguisher back within reach of people? |
Risultato | From September 1st to December 31st, 2018, the campaign spread to 32M people through various media platforms. 4.1 million customers visited the Samsung Fire & Marine Insurance website, and brand favorability increased by 83%. As a result of the campaign, 81% of respondents confirmed that they were now more aware of the importance of having a fire extinguisher at home. Furthermore, the number of homes equipped with a fire extinguisher increased by 8% nationwide, marking a significant change in behavior. This means that 4M Korean people were newly protected from the dangers of fire that could happen in their home. As the positive response kept growing among people and the media, Samsung Fire & Marine Insurance decided to produce and distribute 200,000 more Firevases, more than doubling the scale of the campaign |
Tipo di Media | Product Design/Development |
Lunghezza | |
President/CEO | Jeongkeun Yoo |
Creative Director/ art director | Hyungkyun Oh |
Creative Director/ art director | Seongphil Hwang |
Copywriter | Seungree Kang |
Account Director | Changyu Park |
Account Executive | Nawon Lee |
Account Executive | Jungmin Choi |
Account Executive | Wansoo Park |
Account Executive | Jieun Chae |
Designer | Wanmo Koo |
Designer | Jeakyun Kim |
Designer | Sungjin Lee |
Designer | Taeyul Ko |
Agency | Bounce Creative |
Executive Producer | Kyounghyun Kim |
Casa di Produzione | Junpasang Production |
Production Designer | Seunghyun Jo |
Producer | Hyungju Park |
Agency Producer | Sunho Bae |
Sound Designer | Sunglae Hong |
Music Composer | Mu Hwang |
Director | Yonghan Moon |
Model Agent | Jooyong Kim |
Casa di Produzione | Yonggamhan Production |
Casa di Produzione | Kiss Fm |
Model Agency | Rue N Ran |
Casa di Produzione | Fireworks (Seoul) |
Editor | Donghyun Kim |
Flame Artist | Hong june Yoo |
Colorist | Hyunah Lee |
Cinematografia | Changbae Kang |
Art Director | Hyojung Ryou |
Casa di Produzione | Mimicry |
Cinematografia | Junbum Ann |
Photographer | Jiwon Choi |
Casa di Produzione | JW Pictures |
Photographer | Kyoungwon Kang |
Photographer | Choongsun Park |
Translator | Hyoeun Jeon |
Assistant Flame Artist | Kitae Kim |
Gaffer | Joonho Lim |
Special Effects / VFX | Heekyoung Lee |
Casa di Produzione | Demolition |
Gaffer | Deokyong Lee |
Cinematografia | Sungin Ji |
Gaffer | Seokho Lee |
Production Art Director | Jeongmin Park |
Casa di Produzione | Laid Back |
Print Production Company | Bounce Creative |
4. United Commercial Bank / UCB AgroBanking
Titolo | UCB AgroBanking |
Agenzia | Grey Advertising Dhaka |
Campagna | UCB AgroBanking |
Cliente | United Commercial Bank |
Marca | United Commercial Bank |
Data di Prima Diffusione/Publicazione | 2019 / 4 |
Prodotto | Agrobanking |
Settore | Istituti di Credito |
Slogan | World’s first initiative to transform fresh fruits and vegetables into bank accounts |
Trama | In Bangladesh, there are 36 million financial outcasts living off the land, and without the ability to access credit, save, and secure their future. Small farmers usually grow more than they can sell in local markets. This excess produce is often wasted or sold at a loss to middlemen. AgroBanking by United Commercial Bank is the world’s first initiative to transform fresh fruits and vegetables—into bank accounts. UCB, one of the Largest Banks partnered with the largest grocery chain in Bangladesh, Shwapno, to purchase such goods at fair prices. AgroBanking allows farmers to open microsavings accounts in exchange for their produce. Through its massive farmer and distribution network, Shwapno can deliver the fresh fruits and vegetables to stores across Bangladesh. Finally giving farmers the opportunity to join the formal economy, reduce inequality and help them grow. |
Tipo di Media | Case Study |
Lunghezza | |
Chief Creative Officer | Syed Gousul Alam |
Creative Director | Mohammad Akrum Hossain |
5. Kasiskornbank / Friendshit
Titolo | Friendshit |
Agenzia | Grey (Thailand) Ltd. |
Campagna | Friendshit |
Cliente | KASIKORNBANK |
Marca | Kasiskornbank |
Posted | Mag 2018 |
Settore | Finanza/Assicurazioni |
Trama | A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool. This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it. A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible. |
Tipo di Media | Televisione |
Lunghezza | |
Production Company | Hub Ho Hin Bangkok |
Chairman | Thor Santisiri |
Chief Executive Officer (CEO) | Subbaraju Alluri |
Chief Creative Officer | Jureeporn Thaidumrong |
Managing Director | Kanaporn Hutcheson |
Executive Creative Director | Asawin Phanichwatana |
Creative Director | Thanyaluck Pongacha |
Copywriter | Sorrasak Thummakosol |
Copywriter | Shanya Jiwachotkamjorn |
Copywriter | Warumpa Laoprasert |
Copywriter | Natcha Jantararotai |
Art Director | Vanalee Kraivaree |
Group Client Service Director | Nichanan Thunduan |
Strategic Planning Director | Jongkoch Dusittanakarin |
Head of Production | Kanoksak Kanchanachutha |
Agency Producer | Nattakit Wongpakorn |
6. K Plus / FACE/OFF
Titolo | FACE/OFF |
Agenzia | Grey (Thailand) Ltd. |
Campagna | FACE/OFF |
Cliente | KASIKORNBANK |
Marca | K Plus |
Data di Prima Diffusione/Publicazione | 2018 / 10 |
Settore | Online Financial Service |
Tipo di Media | Televisione |
Lunghezza | |
Chairman | Thor Santisiri |
Chief Executive Officer (CEO) | Subbaraju Alluri |
Chief Creative Officer | Jureeporn Thaidumrong |
Managing Director | Kanaporn Hutcheson |
Executive Creative Director | Asawin Phanichwatana |
Creative Director | Thanyaluck Pongacha |
Creative Director | Jesse Wong |
Copywriter | Sorrasak Thummakosol |
Copywriter | Sorrasak Thummakosol |
Art Director | Vongjino Kedjariyanon |
Art Director | Vanalee Kraivaree |
Art Director | Nirada Thumrat |
Art Director | Pattaratida Ruannak |
Art Director | Nukool Khamlert |
Art Director | Thanjira Sansanavarnee |
Client Services Director | Araya Preechapholkul |
Account Manager | Ponlawat Jantip |
Strategy Director | Jongkoch Dusittanakarin |
Agency Producer | Nattakit Wongpakorn |
Traffic Coordinator | Juthamas Tantated |
Casa di Produzione | Hub Ho Hin Bangkok |
Titolo | Signs of love |
Agenzia | TBWA\Melbourne |
Campagna | Signs of love |
Cliente | ANZ |
Marca | ANZ Bank |
Data di Prima Diffusione/Publicazione | 2019 / 2 |
Settore | Istituti di Credito |
Tipo di Media | Esterna |
Casa di Produzione | Revolver |
Titolo | Jersey Assurance |
Agenzia | Momentum Worldwide |
Campagna | Jersey Assurance |
Cliente | American Express |
Marca | American Express |
Posted | Aprile 2019 |
Settore | Plastic Cards/Investimenti |
Trama | American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase. |
Tipo di Media | Web Film |
Lunghezza | |
PR Agency | PMK•BNC |
Digital Agency | Digitas |
Media Agency | MindShare |
Casa di Produzione | Hungry Man |
Content Edit House | Rock Paper Scissors |
Content Production | Versus |
EVP Global Account Director | Christine Shoaf |
Chief Creative Officer | Omid Farhang |
Executive Creative Director | James Robinson |
SVP Director of Production | Spring Clinton |
VP Director | Ian Fettinger |
VP Creative Director | Bharat Kumar |
VP Creative Director | Marcelo Ramirez |
Director Strategy | Dane Jensen |
Associate Creative Director | Greg Tatum |
Senior Account Manager | Ron Beach |
Senior Copywriter | Bob Tallman |
Art Director | Christie Kim |
Art Director | James Barrett |
Producer Content | Robert Mulligan |
Project Manager | Samantha Nesto |
Studio Production Manager | Richard Difuria |
Account Executive | Hallie Murdock |
Agency | Wasserman + Partners Advertising |
9. Emirates NBD / Give In To Giving
Titolo | Give In To Giving |
Agenzia | Leo Burnett Middle East & North Africa |
Campagna | Give In To Giving |
Cliente | Emirates NBD |
Marca | Emirates NBD |
Data di Prima Diffusione/Publicazione | 2018 / 11 |
Settore | Istituti di Credito |
Tipo di Media | Televisione |
Lunghezza | |
Chief Creative Officer | Bechara Mouzannar |
Regional Creative Director | Andre Nassar |
Creative Director | Akhilesh Bagri |
Copywriter | Akhilesh Bagri |
Creative Director | Sidney Araújo |
Producer | Ralph Matar |
Casa di Produzione | Hanzo Films Dubai |
Director | Aryasb Feiz |
Executive Producer | Hijaz Moosa |
10. Erste Bank & Sparkasse / What would Christmas be without Love
Titolo | What would Christmas be without Love |
Titolo (Lingua Originale) | First Christmas |
Agenzia | Jung von Matt / Donau |
Campagna | Believe in Christmas |
Cliente | Erste Bank der österreichischen Sparkassen AG |
Marca | Erste Bank & Sparkasse |
Data di Prima Diffusione/Publicazione | 2018 / 12 |
Settore | Istituti di Credito |
Trama | The story about the little hedgehog. A story about the power of love, of believing in yourself and in the good of others. And no matter how insurmountable an obstacle may seem: love will find its way. |
Tipo di Media | Televisione |
Lunghezza | |
Casa di Produzione | Passion Pictures |
Creative Director | Michael Nagy |
Creative Director | Andreas Putz |
Director | Kyra & Constantin |
Copywriter | Eva Zefferer |
Art Director | Eva Zefferer |
Copywriter | Karin Übelbacher |
Copywriter | Andreas Putz |
Art Director | Michael Nagy |
Executive Producer | Debbie Crosscup |
Head of Production | Mike Turoff |
Producer | Anna Cunnington |
Producer | Rick Bland |
Colorist | Denny Cooper |
Titolo | TD poster bank |
Agenzia | Leo Burnett Toronto |
Campagna | TD poster bank |
Cliente | TD Bank, N.A. |
Marca | TD Bank |
Data di Prima Diffusione/Publicazione | 2019 |
Settore | Istituti di Credito |
Tipo di Media | Poster |
12. HDFC / #stopmithani
Titolo | #stopmithani |
Agenzia | Leo Burnett India |
Campagna | #stopmithani |
Cliente | HDFC Bank Ltd. |
Marca | HDFC |
Data di Prima Diffusione/Publicazione | 2018 / 12 |
Settore | Istituti di Credito |
Tipo di Media | Social Media |
Lunghezza |
Titolo | The Animals' Own Emergency Number |
Agenzia | TRY/Apt |
Campagna | THE ANIMALS' OWN EMERGENCY NUMBER |
Cliente | DNB |
Marca | DNB Animal Insurance |
Data di Prima Diffusione/Publicazione | 2018 |
Settore | Assicurazioni |
Trama | In case of an emergency, you call 911. But who do you call if something happens to your pet? In Norway, nine out of ten pet owners don’t know what number to call if their animal companion is in trouble. To give animals the protection they needed, DNB called for a new national emergency number, 114, for our four-legged friends. Through a nationwide petition, signed by the animals themselves, the insurer and its agency engaged thousands of pet owners across the country. The result: a service that has already saved over 1,500 animals. |
Filosofia | The campaign was targeted to pet insurance customers, which directly links to potential animal patients in need of medical assistance. The whole strategy was based on solving a medical problem for animals - giving them their own official emergency number so they can be helped more efficiently. Background Situation: DNB is Norway's largest bank, but their added role as an insurance company is lesser known. Despite being rated the number one insurer for cats and dogs, the sales did not match up. Brief: Increase sales by making DNB animal insurance more well-known for all animal owners in Norway Objectives: Increase sales by +400% Describe The Creative Idea Insights: We found that the existing rational communication around pet insurance missed something important - that the target audience of animal owners saw their pets as part of their own family. The answer came when we started treating the cause as importantly as we would for any other member of the family. Through our research, it became clear there was an recurring issue facing pet owners who found themselves in serious situations with their pets: a survey showed that 9 out of 10 Norwegians had no idea what number to call if their pet needed urgent help. The idea: As the leading bank in Norway, DNB realized this could be a great opportunity to channel their size as a bank into an ambitious project for social responsibility. To ensure that all animals get the protection they deserve, DNB called out to establish the first national emergency number for animals. Describe The Execution Through a large-scale fully integrated campaign, DNB called out for an official national emergency number for animals. We launched with a national TVC, and followed up immediately with a nationwide petition that the animals themselves could sign. The media strategy ranged from traditional channels like TVC and online films to more inventive channels like roadshow petition events, a public televised political debate, start numbers on dog runs, tennis balls, snapchat filters, instagram stories and more. Over a 5 week period, we engaged animals owners (and a few more) in every platform possible. We also went beyond advertising media channels and made a more important one of our own: Together with the Norwegian Animal Protection Alliance, DNB created a fully operational emergency number for animals, basing it on the same setup as the police emergency number where you based on your location and time, will connect to the closest veterinary clinic. Describe The Strategy The goal of the campaign was reaching all pet owners across Norway, and while the ages/sexes/demographics varied - they all shared one common trait: their love for their pets. All animal owners are dedicated and engaged with their pets and especially their well-being. By choosing to channel the media strategy towards advocating and fighting for an important issue for the target audience, putting our hard-sell strategy aside and focusing on the general well-being of all animals, we managed to prove to everyone why DNB is the number one animal insurer. We based our media strategy around the existing engagement pet owners already have around their pets. From meeting them in their own environments with petition stands in dog parks across the country, to leaning into their eagerness to post pictures on social media, we were able to reach and engage a much wider audience than a traditional insurance campaign. List The Results +1450% sales increase 2.1 million organic impressions 1.4 million social interactions 8704 pets signed the petition and got their paw in our protocol Over 1400 animal owners have gotten the help they needed through our emergency number The national emergency number we created is still active and being used to this day |
Tipo di Media | Case Study |
Lunghezza | |
Creative | Caroline Riis |
Creative | Eirik Sørensen |
Project Manager | Kristina Skogen |
Account Director | Arne Eggen |
Designer | Jeppe Gjesti |
Press Relations Consultant | Robin Idland Krüger |
Producer | Beate Tangre |
Director | Ida Thurmann-Moe |
Director | Andreas Grødtlien |
Direttore della fotografia | Frederik Säll |
Web designer | Syver Lauritzsen |
Web designer | Malin Elisabeth Lindberg |
Digital producer | Karen V. Madsen |
Editor | Øystein Lühr-Sæthre |
Post producer | Johanne Lund |
Production Manager | Lottie Smith |
Head of Client Services | Hanne Henriksen |
AD | Egil Pay |
Graphic designer/digital producer | Elise Ismar |
Graphic designer/digital producer | Vilde Dienso Skorpen |
Account Manager | Pål Schultz |
Performance Marketing Manager | Cecilie Helsvig |
14. Hyundai Marine & Fire Insurance / Healing Jungle
Titolo | Healing Jungle |
Agenzia | INNOCEAN |
Campagna | Healing Jungle |
Cliente | Hyundai Marine & Fire Insurance |
Marca | Hyundai Marine & Fire Insurance |
Data di Prima Diffusione/Publicazione | 2018 |
Settore | Assicurazioni |
Tipo di Media | Interattivo |
Lunghezza | |
Chief Creative Officer | Jeremy Craigen |
Executive Creative Director | Jung-A Kim |
Business Manager of Development Department | Uy Sang Kim |
Art Director | Nari Moon |
Copywriter | Doyu Yang |
Art Director | Jaeeun Kim |
Art Director | Jiyon Rhim |
Creative Technologist | Seonhwa Hwang |
Creative Technologist | Hye-Dong Roh |
Creative Technologist | Sungwoo Kim |
Agency Producer | Bae-sung Kim |
Translator | Jinwon Jake Choi |
Account Executive | Jin-hee Park |
Account Executive | Jung-Ae Kuk |
Account Executive | Dong-hoon Shin |
Account Executive | Hyun-seok Seo |
Account Executive | La-yoon Kim |
Director | Dongha Kim |
Direttore della fotografia | Dohyeon Kim |
Gaffer | Byeongjin Yang |
Executive Producer | Woojong Kim |
Film Producer | Jihoon Lee |
Editor | Jiuk Ko |
Colorist | Junhyoung Cho |
Flame Artist | Namhee Kim |
Post Producer | Jeonghan Um |
Sound Designer | Wonwoo Lee |
Sound Studio Producer | Inwoo Hwang |
Producer | Han-Jun Jung |
15. Sanlam / Conversations with Yourself
Titolo | Conversations with Yourself |
Agenzia | King James |
Campagna | Conversations with Yourself |
Cliente | Sanlam |
Marca | Sanlam |
Data di Prima Diffusione/Publicazione | 2018 / 8 |
Settore | Istituti di Credito |
Tipo di Media | Sito Internet |
Lunghezza | |
Più informazioni | ConversationswithYourself.co.za |
Casa di Produzione | Giant Films |
Account Management | Timothy Young |
Account Management | Kirsten Bohle |
Account Management | Roxy Hancke |
Account Management | Taryn Walker |
Art Director | Damian Bonse |
Art Director | Moe Kekana |
Art Director | Chloe Igo |
Agency Producer | Kathi Jones |
Agency Producer | Chantel Kriel |
Agency Producer | Samantha Wentzel |
Digital Animation | King James Digital |
Animator - Animation | Daniel Zoeller |
Stylist / Art Director | Will Boyes |
Stylist / Art Director | Elton Campbell |
Brand Management | Sonja Sanders |
Chief Creative Officer | Alistair King |
Cinematografia | Paul Gilpin |
Creative Director | Damian Bonse |
Creative Director | Jared Osmond |
Designer | Genie Botha |
Designer | Liezl Fourie |
Designer | Francois Linde |
Editing Company | Priest Post Production |
Editing Company | New Creation Collective |
Editor | Matthew Swanepoel |
Editor | Paul Spiers |
Executive Creative Director | Devin Kennedy |
Executive Creative Director | Matt Ross |
Executive Creative Director | Dan Pinch |
Director | Karien Cherry |
UX Designer | Genie Botha |
Media Agency | 42 Digital |
Media Agency | Vizeum |
Performance | Thami Buti |
Performance | Paul Ridley |
Performance | Hlumelo Mzimkulu |
Photographer | Nick van Reenen |
Post Produzione | Strangelove |
Producer | Laura Sampson |
Producer | Cindy Gabriel |
Programmer | Pete Blaszkiewicz |
Programmer | Anneria Du Plessis |
Project Manager | Rudi Pottas |
Project Manager | Sallyanne Lewendon |
Project Manager | Emma Rasmussen |
Radio Director | Sergio Pereira |
Recording Studio | The WorkRoom Audio |
Sound Designer | Stephen Webster |
Strategist | Megan Clausen |
VFX Artist | Charmaine Greyling |
Copywriter | Jared Osmond |
Copywriter | Susan van Rooyen |
Copywriter | Tamsin Robyn Green |
Copywriter | Emma Drummond |