The Most Creative Campaigns, Brands
and Agencies in Finance

 
PROTECTION, PROVOCATION AND A POINTY PROBLEM SPICE UP A CATEGORY OF DIVERSE MOODS.

Australian brand NRMA’s decision to pay out insurance money to families whose homes needed protection against disaster feels chillingly prescient in the face of the recent fires there. Quite a contrast with previous years, as the insurance sector usually produces quite amusing fare – various hapless folk in exaggerated situations. Luckily, a duo of Thai ads, “Friendshit” and “Face/off” are here to lighten the tone with the country’s characteristic zany humour. No particular brand dominates the category, but Asia-Pacific punches well about its weight, filling seven of the top ten slots. Left to fly the flag for Europe is the Erste Group and its adorable hedgehog, who finally gets a hug for Christmas thanks to some strategic use of cotton wool.

Most awarded
campaigns, brands &
agencies in
Finance in 2019

Most awarded
campaigns, brands and
agencies in
Finance in 2019

CAMPAIGNS

Brand, Title, Agency
1
CHEP Network, South Yarra VIC
2
TBWA\HAKUHODO, Tokyo
3
Cheil Worldwide, Seoul
4
Grey Advertising Dhaka
5
Grey (Thailand) Ltd., Bangkok
6
Grey (Thailand) Ltd., Bangkok
7
TBWA\Melbourne, South Melbourne
8
Momentum Worldwide, New York
9
Leo Burnett Middle East & North Africa, Dubai
10
Jung von Matt / Donau, Wien
11
Leo Burnett Toronto
12
Leo Burnett India, Mumbai
13
TRY/Apt, Oslo
14
INNOCEAN, Seoul
15
King James, Cape Town

BRANDS

Brand
1 Kasikornbank
2 NRMA
3 AIG
4 Samsung Fire & Insurance
5 United Commercial Bank

AGENCIES

Name
1 Grey (Thailand) Ltd., Bangkok
2 CHEP Network, South Yarra VIC
3 TBWA\HAKUHODO, Tokyo
4 Cheil Worldwide, Seoul
5 Grey Advertising Dhaka

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TitoloSafety Hub
Agenzia
Campagna Safety Hub
Cliente NRMA
Marca NRMA
Data di Prima Diffusione/Publicazione 2019 / 3
Settore Assicurazioni
Tipo di Media Interattivo
Lunghezza
TitoloPride jersey
Agenzia
Campagna #DiversityIsStrength
Cliente AIG Japan
Marca AIG Japan
Data di Prima Diffusione/Publicazione 2018 / 4
Settore Finanza/Assicurazioni
Trama Synopsis
AIG is committed to creating a corporate culture that is welcoming and open to the LGBTQ community, while also offering insurance products and services to meet the needs of the community. However, cultural norms in Japan still make it difficult to “come out” in the workplace, with only 4% of LGBTQ people being “out” at work. With diversity still a far cry away, the brief given to us from AIG was to help promote diversity & inclusion both within the Japan office, but also within Japanese society as a whole. We partnered with the AIG sponsored ALL BLACKS to leverage their universal appeal and we developed a technically (and thematically) sophisticated jersey for them. 700 jerseys out of the first batch of this new product are already in circulation.
Outcome
Just before the launch of this new jersey, anti-LGBTQ comment made by the rugby player, who plays for Australia, became a social issue in the APAC area.
The PRIDE JERSEY was a powerful response to this and won supports from many people.
The news instantly sparked all around the world. The jersey was featured in 272 media across 19 countries including UK, South Africa, Ireland and New Zealand, the home of the All Blacks.
The voice of supporting diversity and inclusion spread not only in Japan but also across the globe, winning over 53,764 supports in just 7 days.
This innovative jersey is planned to be worn by the All Blacks
during 2019 Rugby World Cup which will take place in Japan.
Execution
We printed the colors of the rainbow on a stretchable and highly elastic ribbed fabric. We printed the colors from both sides, effectively “dyeing” the material in rainbow hues. Black was then printed over, on both sides, on the top portions of each tiny ridge only. As a result, the material is solid black, but when stretched, reveals the colors of the rainbow below. This is a wholly new, and original product.
Campaign Description
We focused on the phenomena that when all the colors of the rainbow are mixed, it creates black. This is a deeply rich symbolism for how differing individualities can converge to create one strong whole. It is symbolic of the ALL BLACKS themselves, and how their diversity has continually maintained them as the strongest rugby team in the world. We developed a fabric that is black on the surface, but when stretched, reveals all the colors of the rainbow underneath. With this fabric, we created an brand new ALL BLACKS jersey.
The jersey is a mellifluous embodiment of the ALL BLACKS visual identity, together with the highly resonant message of diversity. Leveraging this jersey, we campaigned in Japan to build a team of diversity supporters from celebrities/notable persons/the public.
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Creative Director
Copywriter
Copywriter
Art Director
Account Planner
Account Planner
Chief Creative Officer
Designer
Account Director
Account Director Head of Digital Design
Art Director
Account Supervisor
Account Supervisor
Account Supervisor
Strategic Planner
Creative Director
Strategic Planning Director
Strategic Planning Director
Director
Direttore della fotografia
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Manager
Production Manager
Production Manager
Production Manager
Production Manager
Chief Creative Officer Kazoo Sato
Senior Creative Director Takahiro Hosoda
Creative Director Shuhei Tsuji
Senior Art Director Keisuke Shimizu
Art Director Yosuke Sugioka
Designer Kana Takarada
Copywriter Peter Souter
Copywriter Tomoko Kasugai
Activation Planner Kei Tominaga
PR Planner Hideyuki Kobayashi
Film Director(Making Movie) Shinri Abe
Executive Planning Director Masa Okazaki
Strategic Planning Director Keita Kawakatsu
Strategic Planning Supervisor Chigusa Ogasawara
Strategic Planner Yoku Ishida
Senior Account Director Kei Kaneko
Account Director Tatsuya Horikoshi
Account Supervisor Kasumi Shimada
Account Supervisor Keisuke Egami
Account Supervisor Mami Konisho
Costume Designer and Producer Toshihiko Sakurai
Costume Director Chika Sai
Producer Keisuke Mizusako
Producer Masahiro Kawaguchi
Director Hisashi Eto
DOP Justin Brown
Producer Wataru Ito
Photographer DYSK
Designer Kazuya Yamazaki
Motion Graphic Designer(Making Movie) Shinnosuke Arima
Entrant Company TBWA\HAKUHODO
Idea Creation TBWA\HAKUHODO
Production SAQULAI
Production AOI PRO. INC.
Production CUTTERS
PR TBWA\HAKUHODO
Media Placement TBWA\HAKUHODO
TitoloFirevase - Case Film
Agenzia
Campagna Firevase
Cliente Samsung Fire & Marine Insurance
Marca Samsung Fire & Marine Insurance
Data di Prima Diffusione/Publicazione 2019 / 2
Settore Assicurazioni
Filosofia In the last 5 years in Korea, 1,535 people were killed and 9,143 injured through a fire. 58% of homes still do not have a fire extinguisher, and only 22% of people even know how to use one. So with the strategy to equip Koreans that were indifferent to fire safety with fire extinguishers, we created one that was unique so it would increase their desire to have one. Different from the regular powder-type fire extinguisher that people shied away from, the Firevase is a vase that can hold beautiful flowers, but also protects the people around by doubling as a fire extinguisher. Branded with the Samsung Fire & Marine Insurance logo, the Firevase also acts as an ambient medium strengthening the brand’s presence in the home. Execution From September 1st to December 31st, 2018, the Firevase was distributed to 100,000 households in the traditional Korean village, in the traditional markets, and other places nationwide that the government designated as fire-prone areas. While the campaign was promoted online, 20,000 Samsung Risk Consultants handed out the Firevases to the people. A video featuring a celebrity putting out a fire helped spread the campaign online as well as in theaters, and a print ad was run in 46 different newspapers and magazines. Furthermore, the Firevase was featured and talked about in news, entertainment and education programs of over 50 different TV networks and news outlets. 100,000 Firevases went to households as fire extinguishers as well as ambient media that became a topic of conversation on social media. Receivers of the Firevase even created their own content that was shared online and further spread the campaign.
Problema In South Korea, over 10,000 residential fires occur every year. When a fire breaks out, the effect one single fire extinguisher can have to help kill the fire in its early stage equals to that of a whole fire truck. Despite a law that required all homes to have a fire extinguisher by 2017, 58% still do not have one. And even if people do have one at home, they usually do not take proper care of it. They store it in hard-to-reach places, or forgetting about it completely. So we wondered, how could we bring the fire extinguisher back within reach of people?
Risultato From September 1st to December 31st, 2018, the campaign spread to 32M people through various media platforms. 4.1 million customers visited the Samsung Fire & Marine Insurance website, and brand favorability increased by 83%. As a result of the campaign, 81% of respondents confirmed that they were now more aware of the importance of having a fire extinguisher at home. Furthermore, the number of homes equipped with a fire extinguisher increased by 8% nationwide, marking a significant change in behavior. This means that 4M Korean people were newly protected from the dangers of fire that could happen in their home. As the positive response kept growing among people and the media, Samsung Fire & Marine Insurance decided to produce and distribute 200,000 more Firevases, more than doubling the scale of the campaign
Tipo di Media Product Design/Development
Lunghezza
President/CEO
Creative Director/ art director
Creative Director/ art director
Copywriter
Account Director
Account Executive
Account Executive
Account Executive
Account Executive
Designer
Designer
Designer
Designer
Agency
Executive Producer
Casa di Produzione
Production Designer
Producer
Agency Producer
Sound Designer
Music Composer
Director
Model Agent
Casa di Produzione
Casa di Produzione
Model Agency
Casa di Produzione
Editor
Flame Artist
Colorist
Cinematografia
Art Director
Casa di Produzione
Cinematografia
Photographer
Casa di Produzione
Photographer
Photographer
Translator
Assistant Flame Artist
Gaffer
Special Effects / VFX
Casa di Produzione
Gaffer
Cinematografia
Gaffer
Production Art Director
Casa di Produzione
Print Production Company
TitoloUCB AgroBanking
Agenzia
Campagna UCB AgroBanking
Cliente United Commercial Bank
Marca United Commercial Bank
Data di Prima Diffusione/Publicazione 2019 / 4
Prodotto Agrobanking
Settore Istituti di Credito
Slogan World’s first initiative to transform fresh fruits and vegetables into bank accounts
Trama In Bangladesh, there are 36 million financial outcasts living off the land, and without the ability to access credit, save, and secure their future. Small farmers usually grow more than they can sell in local markets. This excess produce is often wasted or sold at a loss to middlemen. AgroBanking by United Commercial Bank is the world’s first initiative to transform fresh fruits and vegetables—into bank accounts. UCB, one of the Largest Banks partnered with the largest grocery chain in Bangladesh, Shwapno, to purchase such goods at fair prices. AgroBanking allows farmers to open microsavings accounts in exchange for their produce. Through its massive farmer and distribution network, Shwapno can deliver the fresh fruits and vegetables to stores across Bangladesh. Finally giving farmers the opportunity to join the formal economy, reduce inequality and help them grow.
Tipo di Media Case Study
Lunghezza
Chief Creative Officer
Creative Director
TitoloFriendshit
Agenzia
Campagna Friendshit
Cliente KASIKORNBANK
Marca Kasiskornbank
PostedMag 2018
Settore Finanza/Assicurazioni
Trama A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool.

This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it.

A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible.
Tipo di Media Televisione
Lunghezza
Production Company
Chairman
Chief Executive Officer (CEO)
Chief Creative Officer
Managing Director
Executive Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Group Client Service Director
Strategic Planning Director
Head of Production
Agency Producer
TitoloFACE/OFF
Agenzia
Campagna FACE/OFF
Cliente KASIKORNBANK
Marca K Plus
Data di Prima Diffusione/Publicazione 2018 / 10
Settore Online Financial Service
Tipo di Media Televisione
Lunghezza
Chairman
Chief Executive Officer (CEO)
Chief Creative Officer
Managing Director
Executive Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Art Director
Art Director
Client Services Director
Account Manager
Strategy Director
Agency Producer
Traffic Coordinator
Casa di Produzione
TitoloSigns of love
Agenzia
Campagna Signs of love
Cliente ANZ
Marca ANZ Bank
Data di Prima Diffusione/Publicazione 2019 / 2
Settore Istituti di Credito
Tipo di Media Esterna
Casa di Produzione
TitoloJersey Assurance
Agenzia
Campagna Jersey Assurance
Cliente American Express
Marca American Express
PostedAprile 2019
Settore Plastic Cards/Investimenti
Trama American Express Jersey Assurance was a new service that launched on TV, in print, in social, and during a live NBA game broadcast. Fans were fed up with paying a fortune for their favourite NBA player's team shirt, then being forced to pay out yet again when he switched teams. So American Express teamed up with the NBA and sports store Fanatics to launch Jersey Assurance: fans who bought NBA jerseys would get a new shirt FREE if the player changed teams within 90 days of purchase.
Tipo di Media Web Film
Lunghezza
PR Agency
Digital Agency
Media Agency
Casa di Produzione
Content Edit House
Content Production
EVP Global Account Director
Chief Creative Officer
Executive Creative Director
SVP Director of Production
VP Director
VP Creative Director
VP Creative Director
Director Strategy
Associate Creative Director
Senior Account Manager
Senior Copywriter
Art Director
Art Director
Producer Content
Project Manager
Studio Production Manager
Account Executive
Agency
TitoloGive In To Giving
Agenzia
Campagna Give In To Giving
Cliente Emirates NBD
Marca Emirates NBD
Data di Prima Diffusione/Publicazione 2018 / 11
Settore Istituti di Credito
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Regional Creative Director
Creative Director
Copywriter
Creative Director
Producer
Casa di Produzione
Director
Executive Producer
TitoloWhat would Christmas be without Love
Titolo (Lingua Originale)First Christmas
Agenzia
Campagna Believe in Christmas
Cliente Erste Bank der österreichischen Sparkassen AG
Marca Erste Bank & Sparkasse
Data di Prima Diffusione/Publicazione 2018 / 12
Settore Istituti di Credito
Trama The story about the little hedgehog. A story about the power of love, of believing in yourself and in the good of others. And no matter how insurmountable an obstacle may seem: love will find its way.
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Creative Director
Creative Director
Director
Copywriter
Art Director
Copywriter
Copywriter
Art Director
Executive Producer
Head of Production
Producer
Producer
Colorist
TitoloTD poster bank
Agenzia
Campagna TD poster bank
Cliente TD Bank, N.A.
Marca TD Bank
Data di Prima Diffusione/Publicazione 2019
Settore Istituti di Credito
Tipo di Media Poster
Titolo#stopmithani
Agenzia
Campagna #stopmithani
Cliente HDFC Bank Ltd.
Marca HDFC
Data di Prima Diffusione/Publicazione 2018 / 12
Settore Istituti di Credito
Tipo di Media Social Media
Lunghezza
TitoloThe Animals' Own Emergency Number
Agenzia
Campagna THE ANIMALS' OWN EMERGENCY NUMBER
Cliente DNB
Marca DNB Animal Insurance
Data di Prima Diffusione/Publicazione 2018
Settore Assicurazioni
Trama In case of an emergency, you call 911. But who do you call if something happens to your pet? In Norway, nine out of ten pet owners don’t know what number to call if their animal companion is in trouble. To give animals the protection they needed, DNB called for a new national emergency number, 114, for our four-legged friends. Through a nationwide petition, signed by the animals themselves, the insurer and its agency engaged thousands of pet owners across the country. The result: a service that has already saved over 1,500 animals.
Filosofia The campaign was targeted to pet insurance customers, which directly links to potential animal patients in need of medical assistance. The whole strategy was based on solving a medical problem for animals - giving them their own official emergency number so they can be helped more efficiently. Background Situation: DNB is Norway's largest bank, but their added role as an insurance company is lesser known. Despite being rated the number one insurer for cats and dogs, the sales did not match up. Brief: Increase sales by making DNB animal insurance more well-known for all animal owners in Norway Objectives: Increase sales by +400% Describe The Creative Idea Insights: We found that the existing rational communication around pet insurance missed something important - that the target audience of animal owners saw their pets as part of their own family. The answer came when we started treating the cause as importantly as we would for any other member of the family. Through our research, it became clear there was an recurring issue facing pet owners who found themselves in serious situations with their pets: a survey showed that 9 out of 10 Norwegians had no idea what number to call if their pet needed urgent help. The idea: As the leading bank in Norway, DNB realized this could be a great opportunity to channel their size as a bank into an ambitious project for social responsibility. To ensure that all animals get the protection they deserve, DNB called out to establish the first national emergency number for animals. Describe The Execution Through a large-scale fully integrated campaign, DNB called out for an official national emergency number for animals. We launched with a national TVC, and followed up immediately with a nationwide petition that the animals themselves could sign. The media strategy ranged from traditional channels like TVC and online films to more inventive channels like roadshow petition events, a public televised political debate, start numbers on dog runs, tennis balls, snapchat filters, instagram stories and more. Over a 5 week period, we engaged animals owners (and a few more) in every platform possible. We also went beyond advertising media channels and made a more important one of our own: Together with the Norwegian Animal Protection Alliance, DNB created a fully operational emergency number for animals, basing it on the same setup as the police emergency number where you based on your location and time, will connect to the closest veterinary clinic. Describe The Strategy The goal of the campaign was reaching all pet owners across Norway, and while the ages/sexes/demographics varied - they all shared one common trait: their love for their pets. All animal owners are dedicated and engaged with their pets and especially their well-being. By choosing to channel the media strategy towards advocating and fighting for an important issue for the target audience, putting our hard-sell strategy aside and focusing on the general well-being of all animals, we managed to prove to everyone why DNB is the number one animal insurer. We based our media strategy around the existing engagement pet owners already have around their pets. From meeting them in their own environments with petition stands in dog parks across the country, to leaning into their eagerness to post pictures on social media, we were able to reach and engage a much wider audience than a traditional insurance campaign. List The Results +1450% sales increase 2.1 million organic impressions 1.4 million social interactions 8704 pets signed the petition and got their paw in our protocol Over 1400 animal owners have gotten the help they needed through our emergency number The national emergency number we created is still active and being used to this day
Tipo di Media Case Study
Lunghezza
Creative
Creative
Project Manager
Account Director
Designer
Press Relations Consultant
Producer
Director
Director
Direttore della fotografia
Web designer
Web designer
Digital producer
Editor
Post producer
Production Manager
Head of Client Services
AD
Graphic designer/digital producer
Graphic designer/digital producer
Account Manager
Performance Marketing Manager
TitoloHealing Jungle
Agenzia
Campagna Healing Jungle
Cliente Hyundai Marine & Fire Insurance
Marca Hyundai Marine & Fire Insurance
Data di Prima Diffusione/Publicazione 2018
Settore Assicurazioni
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Executive Creative Director
Business Manager of Development Department
Art Director
Copywriter
Art Director
Art Director
Creative Technologist
Creative Technologist
Creative Technologist
Agency Producer
Translator
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Director
Direttore della fotografia
Gaffer
Executive Producer
Film Producer
Editor
Colorist
Flame Artist
Post Producer
Sound Designer
Sound Studio Producer
Producer
TitoloConversations with Yourself
Agenzia
Campagna Conversations with Yourself
Cliente Sanlam
Marca Sanlam
Data di Prima Diffusione/Publicazione 2018 / 8
Settore Istituti di Credito
Tipo di Media Sito Internet
Lunghezza
Più informazioni ConversationswithYourself.co.za
Casa di Produzione
Account Management
Account Management
Account Management
Account Management
Art Director
Art Director
Art Director
Agency Producer
Agency Producer
Agency Producer
Digital Animation
Animator - Animation
Stylist / Art Director
Stylist / Art Director
Brand Management
Chief Creative Officer
Cinematografia
Creative Director
Creative Director
Designer
Designer
Designer
Editing Company
Editing Company
Editor
Editor
Executive Creative Director
Executive Creative Director
Executive Creative Director
Director
UX Designer
Media Agency
Media Agency
Performance
Performance
Performance
Photographer
Post Produzione
Producer
Producer
Programmer
Programmer
Project Manager
Project Manager
Project Manager
Radio Director
Recording Studio
Sound Designer
Strategist
VFX Artist
Copywriter
Copywriter
Copywriter
Copywriter