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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month

1

Cerveza Pilsener - Lo nuestro es pa' arriba

More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.

TitoloLo nuestro es pa' arriba
Agenzia
Campagna Lo nuestro es pa' arriba
Cliente AB Inbev
Marca Cerveza Pilsener

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Televisione
Lunghezza
MarketSolo abbonati
Casa di Produzione
Managing Director/Partner C...la .e A....da P...o Solo abbonati
Executive Creative Director R...ro Ro.....ez G....lo Solo abbonati
Creative Director Sa....go Go....lez Solo abbonati
Creative Director R....to G...an Solo abbonati
Art Director T...�s Be....no Solo abbonati
Copywriter R....go A...iz Solo abbonati
Head of Production E....ia Ca.....les Solo abbonati
Senior Producer Ag....na P...z P...e Solo abbonati
Senior Producer Ag....na P...la Solo abbonati
Group Account Director D...el Su.....ui Solo abbonati
Account Management Supervisor M...�a I...el D...�n Solo abbonati
Account Executive Fe....da �....rez Solo abbonati
Chief Strategy Officer Sa....ha He.....ez Solo abbonati
Strategy Director J....ca M...dez Solo abbonati
Content Lead Ge.....ne S....do Solo abbonati
Advertising Manager J..é Pé......rgas H...ta Solo abbonati
Advertising Manager E..y X...er C...da J...e Solo abbonati
Advertising Manager A...ro S...ey Ma....ue Solo abbonati
Director F..n Pa.....la Solo abbonati
Director J...e P..�a Solo abbonati
Managing Director T...as A...do Solo abbonati
Director of Production Me....es G....ño Solo abbonati
Executive Producer Sa....go M...oz Solo abbonati
Executive Producer L....na Ab....on Solo abbonati
Production Manager D...an G...s Solo abbonati
Direttore della fotografia Se.....án Ca....lo Solo abbonati
Editor D...el B....za Solo abbonati
Post production director L..s Fe....do T...es Ze....ro Solo abbonati
Colorist L..a Ti.....er Solo abbonati
Mix Ez....el Sa.....ro Solo abbonati
Band Ez....el Sa.....ro Solo abbonati
2

Mercado Play - Mercado Play is addictively free
Gut

The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.

TitoloMercado Play is addictively free
Titolo (Lingua Originale)Mercado Play es adictivamente gratis
Agenzia
Campagna Mercado Play is addictively free
Cliente Mercado Libre
Marca Mercado Play

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Televisione
Lunghezza
Founder & Chairman G...ón B...o Solo abbonati
Founder & Chairman A....mo R...s Solo abbonati
Chief Creative Officer J....ín C...ía Solo abbonati
Chief Creative Officer R...ro Ro.....ez G....lo Solo abbonati
Chief Creative Officer M...as L....la Solo abbonati
Regional Account Director & Partner N....ia N..a Solo abbonati
Executive Creative Director L...a R...la Solo abbonati
Executive Creative Director D...o Fe.....dez P...da Solo abbonati
Creative Director A....ín Fe.....ez M...ro Solo abbonati
Creative Director G....lo N...el P...a Solo abbonati
Art Director D....la R...el Solo abbonati
Editor M...�as S....et Solo abbonati
Managing Director P...a M...na R...ro Solo abbonati
Head of Design R....io M...oz L...z Solo abbonati
Account Director s...a g...in Solo abbonati
Account Supervisor J....ta A...re Solo abbonati
Chief Strategy Officer J...er Qu....ro Solo abbonati
Strategy Director M....na V....la Solo abbonati
Senior Brand Strategist J..n Ci....di Solo abbonati
Social Media Strategy Director I....io R...a Solo abbonati
Senior Social Strategist K...n R....in Solo abbonati
Head of Digital and Social G..i N....si Solo abbonati
Copywriter D...na B....ez Solo abbonati
Art Director ..z .i C...io Solo abbonati
Graphic Designer L...s B....to Solo abbonati
Graphic Designer S...a I...i M...ux Solo abbonati
Creative Manager Fl.....ia V..a Solo abbonati
Creative Manager P...a A..l Solo abbonati
Head of Production Fl.....ia Al.....ti Solo abbonati
Producer M....na Ja....ui Solo abbonati
Casa di Produzione Arg.......ine Solo abbonati
Director J....ín G�.....des Solo abbonati
Director I...a Vi.....eva Solo abbonati
Executive Producer L...a F...i Solo abbonati
Producer G...án E....de Solo abbonati
Direttore della fotografia M....no M...i Solo abbonati
Art Director S...�a M....és Solo abbonati
Casting S...on Solo abbonati
Casting Director M...in Ne.....er Solo abbonati
Head of Post Production A..o F....ri Solo abbonati
Post Production Coordinator M....da Sc....tz Solo abbonati
Editor A...o S...os Solo abbonati
Editor D...el P...c Solo abbonati
Digital Assets Assembly H...án C..i O...na Solo abbonati
Colorist Al.....ra L....no Solo abbonati
Sound Production ..g S...d Solo abbonati
Music B...A M...C Solo abbonati
Advertising Manager Y...a C....ro Solo abbonati
Advertising Manager Ag....na Fr......lli Solo abbonati
Advertising Manager L....na Al.....ra D..z Solo abbonati
Advertising Manager Ma....na Ro.....ez Solo abbonati
Advertising Manager Ag....na C...ro Solo abbonati
Advertising Manager M...el J...�s A...zo Solo abbonati
3

Tres Cruces - The Bravest

Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.

TitoloThe Bravest
Titolo (Lingua Originale)El Patrocinador de los más bravos
Agenzia
Campagna Bravest
Cliente Heineken
Marca Tres Cruces
Data di Prima Diffusione/Publicazione 2024 / 3
Settore Birre
Tipo di Media Case Study
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Strategy Officer
Account Director
Creative Director
Creative Director
Creative
Art Director
Head Of Planning
Account Executive
Production Manager
Casa di Produzione
Director
Director
Executive Producer
Direttore della fotografia
Production Art Director
Assistant Director
Assistant Director
Technical Director
Photographer
Photographer
1st AC
2nd AC
Gaffer
Technician
Technician
Technician
Lighting
Casa di Produzione
Director
Director
Production Assistant
Production Assistant
Casting
Make-Up Artist
Stylist
Wardrobe
Prop Master
Prop Master
Post Produzione
Editor
Music / Sound Design
Sound Producer
Sound Producer
Sound Designer
Voice Talent
4

Goose Island Lager - Goose Island Lager
DraftLine

For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.

TitoloGoose Island Lager
Agenzia
Campagna Goose Island Lager
Cliente Cerveceria Y Malteria Quilmes
Marca Goose Island Lager

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Interattivo
Lunghezza
Connections Director & Agency Head G...o �....apa” L....go Solo abbonati
Managing Director V..a N...s Solo abbonati
Chief Creative Officer D...o G...er M....ro Solo abbonati
General Creative Director D...o V....ra Solo abbonati
Creative Director Fl.....ia L..a Solo abbonati
Creative Team I....io A...mi Solo abbonati
Creative Team Fe....co S...a Solo abbonati
Head of Art M...a B...c Solo abbonati
Head of Project Managers Ag....na S...ne Solo abbonati
Project Manager M...i Ma....ez U....ru Solo abbonati
Head of strategy & Business Integration M...lo J...é Solo abbonati
Head of Strategy N....ás P...en Solo abbonati
Strategist Je....er Sk.....ki Solo abbonati
Community Manager J..n Ta....ra Solo abbonati
Head of Production Se.....án To....la R....so Solo abbonati
Producer L..a W...r Solo abbonati
Activation Producer D...o .c Lo....in Solo abbonati
Casa di Produzione M..á H....ara Solo abbonati
Director Fe....co G...ia R..o Solo abbonati
Executive Producer J..n S....ia Solo abbonati
Project Producer S..i C....as Solo abbonati
Advertising Manager E....io "...ú" R...o Solo abbonati
Advertising Manager S....ad Az....za Solo abbonati
Advertising Manager Ca....na D...on Solo abbonati
Advertising Manager L...la Dj.....ian Solo abbonati
Advertising Manager B...n N....co Solo abbonati
Advertising Manager M....na Go....um Solo abbonati
5

Picaras - Love Park

Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.

TitoloLove Park
Titolo (Lingua Originale)Flechados
Agenzia
Campagna Love Park
Cliente CNCH Picaras
Marca Picaras

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Gaming
Lunghezza
Advertising Manager Ma....io Fe.....ini F...ri Solo abbonati
Advertising Manager X...na L..a Gu.....ez Solo abbonati
Advertising Manager Mi....le I...r O...io Solo abbonati
Advertising Manager N....ay As.....eta Solo abbonati
Managing Director Fe....do A....la Solo abbonati
Creative Vice President C...os "C....o" Al.....ano Solo abbonati
Head of Client Services L...a M...os Solo abbonati
Account Supervisor M...ia Be.....te Solo abbonati
Creative Director J...n V....ez Solo abbonati
Senior Creative Writer E...r R....es Solo abbonati
Junior Creative Writer E....do R...s Solo abbonati
Art Director G...ge H...an Solo abbonati
Art Director P...o V....de Solo abbonati
Design Team Se.....an Caj......nga Solo abbonati
Design Team Ma.....an G...os Solo abbonati
Account Executive C...la Re....ui Solo abbonati
CONTENT MANAGER ..a G...ía Solo abbonati
Content Creator Je....er M...y Solo abbonati
Tech Partner P...IC ..b G...s Solo abbonati
Head of Influencer & PR A...ea S....as Solo abbonati
Influencer Specialist N...a Ta....na Solo abbonati
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