More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.
Titolo | Lo nuestro es pa' arriba |
Agenzia | Gut Mexico |
Campagna | Lo nuestro es pa' arriba |
Cliente | AB Inbev |
Marca | Cerveza Pilsener |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Filosofia | Solo abbonati |
Tipo di Media | Televisione |
Lunghezza | |
Market | Solo abbonati |
Casa di Produzione | Landia |
Managing Director/Partner | C...la .e A....da P...o Solo abbonati |
Executive Creative Director | R...ro Ro.....ez G....lo Solo abbonati |
Creative Director | Sa....go Go....lez Solo abbonati |
Creative Director | R....to G...an Solo abbonati |
Art Director | T...�s Be....no Solo abbonati |
Copywriter | R....go A...iz Solo abbonati |
Head of Production | E....ia Ca.....les Solo abbonati |
Senior Producer | Ag....na P...z P...e Solo abbonati |
Senior Producer | Ag....na P...la Solo abbonati |
Group Account Director | D...el Su.....ui Solo abbonati |
Account Management Supervisor | M...�a I...el D...�n Solo abbonati |
Account Executive | Fe....da �....rez Solo abbonati |
Chief Strategy Officer | Sa....ha He.....ez Solo abbonati |
Strategy Director | J....ca M...dez Solo abbonati |
Content Lead | Ge.....ne S....do Solo abbonati |
Advertising Manager | J..é Pé......rgas H...ta Solo abbonati |
Advertising Manager | E..y X...er C...da J...e Solo abbonati |
Advertising Manager | A...ro S...ey Ma....ue Solo abbonati |
Director | F..n Pa.....la Solo abbonati |
Director | J...e P..�a Solo abbonati |
Managing Director | T...as A...do Solo abbonati |
Director of Production | Me....es G....ño Solo abbonati |
Executive Producer | Sa....go M...oz Solo abbonati |
Executive Producer | L....na Ab....on Solo abbonati |
Production Manager | D...an G...s Solo abbonati |
Direttore della fotografia | Se.....án Ca....lo Solo abbonati |
Editor | D...el B....za Solo abbonati |
Post production director | L..s Fe....do T...es Ze....ro Solo abbonati |
Colorist | L..a Ti.....er Solo abbonati |
Mix | Ez....el Sa.....ro Solo abbonati |
Band | Ez....el Sa.....ro Solo abbonati |
The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
Titolo | Mercado Play is addictively free |
Titolo (Lingua Originale) | Mercado Play es adictivamente gratis |
Agenzia | Gut |
Campagna | Mercado Play is addictively free |
Cliente | Mercado Libre |
Marca | Mercado Play |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
Settore | Solo abbonati |
Filosofia | Solo abbonati |
Tipo di Media | Televisione |
Lunghezza | |
Founder & Chairman | G...ón B...o Solo abbonati |
Founder & Chairman | A....mo R...s Solo abbonati |
Chief Creative Officer | J....ín C...ía Solo abbonati |
Chief Creative Officer | R...ro Ro.....ez G....lo Solo abbonati |
Chief Creative Officer | M...as L....la Solo abbonati |
Regional Account Director & Partner | N....ia N..a Solo abbonati |
Executive Creative Director | L...a R...la Solo abbonati |
Executive Creative Director | D...o Fe.....dez P...da Solo abbonati |
Creative Director | A....ín Fe.....ez M...ro Solo abbonati |
Creative Director | G....lo N...el P...a Solo abbonati |
Art Director | D....la R...el Solo abbonati |
Editor | M...�as S....et Solo abbonati |
Managing Director | P...a M...na R...ro Solo abbonati |
Head of Design | R....io M...oz L...z Solo abbonati |
Account Director | s...a g...in Solo abbonati |
Account Supervisor | J....ta A...re Solo abbonati |
Chief Strategy Officer | J...er Qu....ro Solo abbonati |
Strategy Director | M....na V....la Solo abbonati |
Senior Brand Strategist | J..n Ci....di Solo abbonati |
Social Media Strategy Director | I....io R...a Solo abbonati |
Senior Social Strategist | K...n R....in Solo abbonati |
Head of Digital and Social | G..i N....si Solo abbonati |
Copywriter | D...na B....ez Solo abbonati |
Art Director | ..z .i C...io Solo abbonati |
Graphic Designer | L...s B....to Solo abbonati |
Graphic Designer | S...a I...i M...ux Solo abbonati |
Creative Manager | Fl.....ia V..a Solo abbonati |
Creative Manager | P...a A..l Solo abbonati |
Head of Production | Fl.....ia Al.....ti Solo abbonati |
Producer | M....na Ja....ui Solo abbonati |
Casa di Produzione | Arg.......ine Solo abbonati |
Director | J....ín G�.....des Solo abbonati |
Director | I...a Vi.....eva Solo abbonati |
Executive Producer | L...a F...i Solo abbonati |
Producer | G...án E....de Solo abbonati |
Direttore della fotografia | M....no M...i Solo abbonati |
Art Director | S...�a M....és Solo abbonati |
Casting | S...on Solo abbonati |
Casting Director | M...in Ne.....er Solo abbonati |
Head of Post Production | A..o F....ri Solo abbonati |
Post Production Coordinator | M....da Sc....tz Solo abbonati |
Editor | A...o S...os Solo abbonati |
Editor | D...el P...c Solo abbonati |
Digital Assets Assembly | H...án C..i O...na Solo abbonati |
Colorist | Al.....ra L....no Solo abbonati |
Sound Production | ..g S...d Solo abbonati |
Music | B...A M...C Solo abbonati |
Advertising Manager | Y...a C....ro Solo abbonati |
Advertising Manager | Ag....na Fr......lli Solo abbonati |
Advertising Manager | L....na Al.....ra D..z Solo abbonati |
Advertising Manager | Ma....na Ro.....ez Solo abbonati |
Advertising Manager | Ag....na C...ro Solo abbonati |
Advertising Manager | M...el J...�s A...zo Solo abbonati |
Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.
Titolo | The Bravest |
Titolo (Lingua Originale) | El Patrocinador de los más bravos |
Agenzia | Ogilvy Peru |
Campagna | Bravest |
Cliente | Heineken |
Marca | Tres Cruces |
Data di Prima Diffusione/Publicazione | 2024 / 3 |
Settore | Birre |
Tipo di Media | Case Study |
Lunghezza | |
Advertising Manager | Yulia Elchenko |
Advertising Manager | Camila González |
Advertising Manager | Paula Villanueva |
Chief Executive Officer (CEO) | Carlos Peñaherrera |
Chief Creative Officer | Yasu Arakaki |
Chief Strategy Officer | David Rosazza |
Account Director | Martha Díaz |
Creative Director | Philyp Caneva |
Creative Director | Carlos Cardenas |
Creative | Maikol Bravo |
Art Director | Miguel Villanueva |
Head Of Planning | Wendy Acosta |
Account Executive | Paola Herrera |
Production Manager | Jaime Iriarte |
Casa di Produzione | Espíritu |
Director | Gonzalo Vera Tudela |
Director | Jorge Carmona del Solar |
Executive Producer | Gabriel Cano Candiotti |
Direttore della fotografia | Renzo Rivas |
Production Art Director | Sandro Angobaldo |
Assistant Director | Sol García Noblecilla |
Assistant Director | Belén Medroa |
Technical Director | Rosanna Meneses |
Photographer | Alex Freundt |
Photographer | Gonzalo Vera Tudela |
1st AC | César Vallejos "Chengue" |
2nd AC | Víctor Fernández Navas |
Gaffer | Edmundo Febres Navarro |
Technician | Pablo Bonilla Cavero |
Technician | Edgardo Febres Navarro |
Technician | Ángelo Mamani Velásquez |
Lighting | Francisco Martínez Valcárcel |
Casa di Produzione | Del Mate Producciones |
Director | Leandro Acuña |
Director | Rafael Acuña |
Production Assistant | José Luis Maura (Pico) |
Production Assistant | Marden Bakery |
Casting | Joel Ezeta |
Make-Up Artist | Nery Rombell |
Stylist | Camila Moscoso |
Wardrobe | Roger Valladares |
Prop Master | Manuel García |
Prop Master | Miguel Verano |
Post Produzione | Lunatic |
Editor | Chino Pinto |
Music / Sound Design | Barba Roja Audio |
Sound Producer | Alejandro Castañeda |
Sound Producer | Franco Lozano |
Sound Designer | Ivan Orozco |
Voice Talent | Rodrigo Palacios |
For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.
Titolo | Goose Island Lager |
Agenzia | DraftLine |
Campagna | Goose Island Lager |
Cliente | Cerveceria Y Malteria Quilmes |
Marca | Goose Island Lager |
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Tipo di Media | Interattivo |
Lunghezza | |
Connections Director & Agency Head | G...o �....apa” L....go Solo abbonati |
Managing Director | V..a N...s Solo abbonati |
Chief Creative Officer | D...o G...er M....ro Solo abbonati |
General Creative Director | D...o V....ra Solo abbonati |
Creative Director | Fl.....ia L..a Solo abbonati |
Creative Team | I....io A...mi Solo abbonati |
Creative Team | Fe....co S...a Solo abbonati |
Head of Art | M...a B...c Solo abbonati |
Head of Project Managers | Ag....na S...ne Solo abbonati |
Project Manager | M...i Ma....ez U....ru Solo abbonati |
Head of strategy & Business Integration | M...lo J...é Solo abbonati |
Head of Strategy | N....ás P...en Solo abbonati |
Strategist | Je....er Sk.....ki Solo abbonati |
Community Manager | J..n Ta....ra Solo abbonati |
Head of Production | Se.....án To....la R....so Solo abbonati |
Producer | L..a W...r Solo abbonati |
Activation Producer | D...o .c Lo....in Solo abbonati |
Casa di Produzione | M..á H....ara Solo abbonati |
Director | Fe....co G...ia R..o Solo abbonati |
Executive Producer | J..n S....ia Solo abbonati |
Project Producer | S..i C....as Solo abbonati |
Advertising Manager | E....io "...ú" R...o Solo abbonati |
Advertising Manager | S....ad Az....za Solo abbonati |
Advertising Manager | Ca....na D...on Solo abbonati |
Advertising Manager | L...la Dj.....ian Solo abbonati |
Advertising Manager | B...n N....co Solo abbonati |
Advertising Manager | M....na Go....um Solo abbonati |
Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.
Titolo | Love Park |
Titolo (Lingua Originale) | Flechados |
Agenzia | Digitas |
Campagna | Love Park |
Cliente | CNCH Picaras |
Marca | Picaras |
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Data di Prima Diffusione/Publicazione | Solo abbonati |
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Tipo di Media | Gaming |
Lunghezza | |
Advertising Manager | Ma....io Fe.....ini F...ri Solo abbonati |
Advertising Manager | X...na L..a Gu.....ez Solo abbonati |
Advertising Manager | Mi....le I...r O...io Solo abbonati |
Advertising Manager | N....ay As.....eta Solo abbonati |
Managing Director | Fe....do A....la Solo abbonati |
Creative Vice President | C...os "C....o" Al.....ano Solo abbonati |
Head of Client Services | L...a M...os Solo abbonati |
Account Supervisor | M...ia Be.....te Solo abbonati |
Creative Director | J...n V....ez Solo abbonati |
Senior Creative Writer | E...r R....es Solo abbonati |
Junior Creative Writer | E....do R...s Solo abbonati |
Art Director | G...ge H...an Solo abbonati |
Art Director | P...o V....de Solo abbonati |
Design Team | Se.....an Caj......nga Solo abbonati |
Design Team | Ma.....an G...os Solo abbonati |
Account Executive | C...la Re....ui Solo abbonati |
CONTENT MANAGER | ..a G...ía Solo abbonati |
Content Creator | Je....er M...y Solo abbonati |
Tech Partner | P...IC ..b G...s Solo abbonati |
Head of Influencer & PR | A...ea S....as Solo abbonati |
Influencer Specialist | N...a Ta....na Solo abbonati |