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Best campaigns from Eastern Europe and Central Asia

Best ads from Eastern Europe & Central Asia Ads of the Month

1

Ishonch - Cool Store

Bronze EPICA in Experiential & Shopper Marketing. COOL STORE is not only a place where you can hide from the heat in the bazaar but also a place where you can buy any product from the ISHONCH catalog.

TitoloCool Store
Agenzia
Campagna Cool Store
Cliente ISHONCH Home appliance store
Marca Ishonch

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Creative Agency . Sy.....is Solo abbonati
Creative Director F....kh Sh....ov Solo abbonati
Client service director (CSD) A...a Mi....va Solo abbonati
Copywriter S...ey Go.....ov Solo abbonati
Designer T...r A...v Solo abbonati
Designer ..m .�o Solo abbonati
Account Manager Y...a Ge.....ova Solo abbonati
Client . I....CH Solo abbonati
Creative Director Z...ra Ra.....ova Solo abbonati
Creative Manager Se.....na ..n Solo abbonati
Marketing Director Ur....ek Bei......iev Solo abbonati
Brand Manager N...ek Ab....ev Solo abbonati
Trade Manager S...or Ku.....ov Solo abbonati
Head of marketing communications A....er Bo.....ev Solo abbonati
Art-Director D....or S...ev Solo abbonati
PR-manager Di....uz Yu....va Solo abbonati
Innovation Manager M...na Ni.....va Solo abbonati
Media Manager O...ek Kh......dov Solo abbonati
Production . N...s Solo abbonati
Producer T...r Am.....kov Solo abbonati
Director T...r Am.....kov Solo abbonati
DOP T...r Am.....kov Solo abbonati
Line Producer T...r ..m Solo abbonati
Line Producer A...ya Id.....va Solo abbonati
Cameraman A...l Mu......nov Solo abbonati
Edit S...at Pi.....v; M....ad Eg....ie Solo abbonati
Color Correction A...l Tu.....ev Solo abbonati
Audio Record Studio Gr....iy To......gov Solo abbonati
2

Mastercard - Where to Settle

Digital EPICA Grand Prix. A digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.

TitoloWhere to Settle
Brief“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Agenzia
Campagna Where to Settle
Cliente Mastercard
Marca Mastercard

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
ProblemaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Interattivo
Lunghezza
Chief Innovation Officer M...in S...k Solo abbonati
Broadcast Producer D...an S...da Solo abbonati
Global Executive Creative Director J..n M....ll Solo abbonati
Group Creative Director L....ld B....rd Solo abbonati
Group Creative Director J...an K...er Solo abbonati
Chief Communications Officer J....ca B...t Solo abbonati
Head of Design M..t ..n L....en Solo abbonati
Strategic Planner M...a Ga.....ka Solo abbonati
Managing Director Ma.....zata Ter......nko Solo abbonati
Account Manager A..a So.....wska Solo abbonati
Senior Account Executive G....el Prz......ski Solo abbonati
Traffic Manager J...rek Za.....ski Solo abbonati
Global Executive Creative Director A...an B...n Solo abbonati
Regional Chief Creative Officer A...an B...n Solo abbonati
Global Executive Creative Director P...re L...on Solo abbonati
National Creative Officer C....in D...e Solo abbonati
Strategic Planner M...a Ga.....ka Solo abbonati
Account Manager A..a So.....wska Solo abbonati
Senior Account Executive G....el Prz......ski Solo abbonati
3

The Ministry of Foreign Affairs of Ukraine - Carol for the Charity

Bronze EPICA in Best Use of Music. This is the story of a song known all over the world being changed to aid Ukrainian children affected by the russian war by donating to Olena Zelenska Foundation. A seasonal operation.

TitoloCarol for the Charity
BriefCarol of the Bells has been bringing Christmas mood for more than 100 years. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We created a new version of the famous Carol. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it. And immediately donated to children in just a couple of clicks.
Agenzia
Campagna Carol for the Charily
Cliente The Ministry of Foreign Affairs of Ukraine
Marca The Ministry of Foreign Affairs of Ukraine

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Case Study
Lunghezza
MarketSolo abbonati
Colonna sonoraSolo abbonati
Più informazioniSolo abbonati
4

Schitaetsya project - Among women who experienced sexual violence

Gold EPICA in Public Interest – Gender Equity and Silver EPICA in Publication Design. To increase attention to the problem of domestic violences and to help people understand the data they created a visual style that clarifies the scale of the problem.

TitoloAmong women who experienced sexual violence
BriefSchitaetsya — project that raises awareness of domestic violence in Kazakhstan and tracks data on these kinds of cases for the public, journalists and activists. But dry numbers cannot cause emotions. To increase attention to the problem and to help people understand the data we created a visual style that clarifies the scale of the problem. Charts can change depending on numbers and values with relevant annual data.
Agenzia
Campagna Domestic violence data visualization
Cliente KazFem
Marca Schitaetsya project

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Lunghezza
Art Director S....ar Ko.....ov Solo abbonati
Creative Director N...ta Fr......kiy Solo abbonati
Designer D...l .i Solo abbonati
Art O..g T..y Solo abbonati
Director O..g T..y Solo abbonati
Art Supervisor S....ar Ko.....ov Solo abbonati
Creative Group Head E...a R...ro Solo abbonati
Account Manager O...as Sh......yev Solo abbonati
Chief Executive Officer (CEO) R...am Ku.....ev Solo abbonati
Art Director S...on Mis......nko Solo abbonati
Photographer S...on Mis......nko Solo abbonati
5

Azercell & Azerbaijan Judo Federation - White Suits Girls

Silver EPICA in Communication & Public Services and Bronze EPICA in Sports-related Advertising. An idea to tackle forced marriages for young girls.

TitoloWhite Suits Girls
Agenzia
Campagna White Suits Girls
Cliente Azercell
Marca Azercell & Azerbaijan Judo Federation

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
Lunghezza
Casa di Produzione P...us Solo abbonati
Executive Creative Director O...an K....ov Solo abbonati
Project Director F...ad Sh....ov Solo abbonati
Account Director R....at He....li Solo abbonati
Digital Group Head M....ig Sh.....yev Solo abbonati
Head of Copywriting S...na Ru....li Solo abbonati
Head of Design R...n Fa......yev Solo abbonati
Digital Marketing Manager S...la Z...al Solo abbonati
Copywriter F...d A....ov Solo abbonati
Designer A..r A...ov Solo abbonati
Motion Designer M...d M....ov Solo abbonati
Developer K...an Ba....ov Solo abbonati
Director E...an J....ov Solo abbonati
Producer R...ad K....li Solo abbonati
Direttore della fotografia R..f Gur......yev Solo abbonati
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