Top Interviews From The Advertising Industry

Il posto migliore per incontrare e imparare dalle persone più creative nel settore pubblicitario.
The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Interviste in primo piano

Point of View

If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position...  Più informazioni

Point of View

I believe the state of the industry is much better than what it was during the financial crisis.  Più informazioni

Point of View

Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in...  Più informazioni

Point of View

Clients will look for ways to use the crisis to connect with consumers once again.  Più informazioni

Point of View

Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results.  Più informazioni

Point of View

Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up!  Più informazioni

Point of View

Think holistically about the client’s business, not just ads, for your slice of the pie.  Più informazioni

Point of View

Being clear about your brand purpose and position is paramount; both in communications and in brand behavior.  Più informazioni

Point of View

The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished...  Più informazioni

Point of View

I don’t think I’ve ever been on the phone with my clients as much as I have over the last 10 weeks.  Più informazioni