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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Lexus - No Ceiling

"Innovation means nothing, unless it sparks something."

TitoloNo Ceiling
Agenzia
Campagna Emotional Sparks
Cliente Toyota Motor Corporation
Marca Lexus

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Music Video
Lunghezza
Artista N..a ..v Solo abbonati
Artista A...ey N..a Solo abbonati
Artista E..o Solo abbonati
Artista ..k R..n Sc....el Solo abbonati
2

Mercedes-Benz - Giant Respect.

Looks small, feels giant.

TitoloGiant Respect.
Agenzia
Campagna Giant Respect.
Cliente Daimler AG
Marca Mercedes-Benz
Data di Prima Diffusione/Publicazione
Prodotto Mercedes Citan van
Settore Altri veicoli
Filosofia In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problema The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. 
Tipo di Media Televisione
Lunghezza
Managing Director
Chief Creative Officer
Client Services Director
Strategist
Strategist
Creative Director
Art Director
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Copywriter
Agency Producer
Production
Director
Direttore della fotografia
Production Company Producer
Production Company Producer
Production Company Producer
Post Produzione
Post production campaign
Editor
Music
Music
3

FIAT 500e - IL FUTURO È BELISSIMO

"An electrical phenomenon, charging another one."

TitoloIL FUTURO È BELISSIMO
Agenzia
Campagna Release The Lighting
Cliente Fiat Chrysler Automobiles
Marca FIAT 500e
Data di Prima Diffusione/Publicazione
Settore Compact & Small Cars
Filosofia - The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
Tipo di Media Interattivo
Lunghezza
Chief Creative Officer
Creative Vice President
Creative Vice President
Creative Director
Copywriter
Art Director
Art Director
Content Director
Content Team
Content Team
Content Team
Content Team
Social Creative
Social Creative
Social Creative
Technology And Digital Director
Digital Project
Digital Project
Director of Integrated Production
RTV
Agency Editing
Art Buyer
Account Management
Account Management
Account Management
Account Management
Account Management
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Press Relations
Press Relations
Press Relations
Approval Client
Approval Client
Approval Client
Approval Client
Client Media
Client Media
Client Planning
Client Planning
Casa di Produzione
Director
Direttore della fotografia
Assistant Director
Executive Producer
Account Management
Production Coordinator
Production Coordinator
Production Director
Production Director
Production Assistant
Post Produzione
Post Production Coordinator
Post Produzione
Editor
Colorist
Performance Editing
Hub
Sound Production
Music Director
Account Management
Account Management
Account Management
Music Producer
Music Producer
Audio Post Production
Audio Post Production
4

Furio 7 - Double Guarantee

"What a double guarantee!"

TitoloDouble Guarantee
Agenzia
Campagna Double Guarantee
Cliente Mahindra & Mahindra
Marca Furio 7
Data di Prima Diffusione/Publicazione
Settore Trucks, Pick-Up Trucks
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Account Management
Account Management
Account Management
Creative Team
Creative Team
Account Planner
Agency Producer
Director
5

Porsche - Mission R

Do you follow or do you lead?

TitoloMission R
Agenzia
Campagna fast forward future
Cliente Porsche
Marca Porsche
PostedSettembre 2021
Settore Sport Cars
Slogan fast forward future
Trama Motorsport – we live and breathe it. It’s a testing ground for our engineering innovations on their way to series production. From all this time on the track, we’ve learned that if you're not leading, you're following. Let us introduce you to our vision for the future of customer motorsport – Mission R: the all-electric concept racecar. #FastForwardFuture #PorscheIAA2021
Tipo di Media Interattivo
Lunghezza
Director
Direttore della fotografia
Editor
Producer
EDITOR'S PICK
+1

Nissan - Good Hands

Ordering a car at home is as easy as ordering food!

TitoloGood Hands
Agenzia
Campagna Heisman House
Cliente Nissan Motor Corp.
Marca Nissan

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione
Line Producer C...y B...er Solo abbonati
Social Business Director ..m H...is Solo abbonati
Production Company Producer G..a P...no Solo abbonati
Chief Executive Officer (CEO) N...y R...s Solo abbonati
Social Strategist C...re M...er Solo abbonati
Director A...n S....er Solo abbonati
Executive Creative Director D..e B...a Solo abbonati
Senior Sound Engineer K...h R....ud Solo abbonati
Chief Creative Officer C...s Ber.......Hill Solo abbonati
Executive Producer J....ca G....er Solo abbonati
Chief Strategy Officer J...s S...en Solo abbonati
Editor N..k D...rs Solo abbonati
Associate Director C...s E...s Solo abbonati
Executive Producer H...y V..a Solo abbonati
Executive Producer C...la .e B...gi Solo abbonati
Social Executive Strategy Director ..m H..e Solo abbonati
Senior Art Director A...sa F....an Solo abbonati
Head of Strategy E...ot B....en Solo abbonati
Editor B....an H...n Solo abbonati
Production Company Producer E...sa N...an Solo abbonati
Production Company Producer R...n W....ce Solo abbonati
Creative Director P..l F....re Solo abbonati
Senior Integrated Business Affairs Manager F....ia S....ns Solo abbonati
Business Lead ..l T..l Solo abbonati
Executive Producer J...ie J...s Solo abbonati
Head of Production S..n M...y Solo abbonati
Jr Editor M...n H...d Solo abbonati
Senior Business Manager Mi....le D....ll Solo abbonati
Managing Director S...t Ka....gh Solo abbonati
Business Director T..y B...an Solo abbonati
Production Integration Director A..y G...in Solo abbonati
Vice President A....on Wi......oon Solo abbonati
Chief Marketing Officer (CMO) A....on Wi......oon Solo abbonati
Director Marketing Strategy E...h M..x Solo abbonati
Brand Lead .y W..b Solo abbonati
Senior Planner J..f S....ns Solo abbonati
Senior Planner A....le L...es Solo abbonati
Executive Creative Director Al......lor As.....te Solo abbonati
Associate Art Director Creative L...en B...s Solo abbonati
Associate Copywriter W...ey R...es Solo abbonati
Social Producer A...da K...ge Solo abbonati
Business Manager R...el De....el Solo abbonati
Senior Strategic Planner M....sa P....ci Solo abbonati
Social Business Lead Ka.....ne U...e Solo abbonati
Senior Social Strategist C....le Li.....ce Solo abbonati
Senior Social Strategist Vi....ia T...o Solo abbonati
Business Affairs Manager R...el O....ey Solo abbonati
Associate Director L...en N...le Solo abbonati
Media Planner E...y S....up Solo abbonati
Director ..m H...is Solo abbonati
Edit M....ut Ed.....al Solo abbonati
Asst Editor A...n Ph....ps Solo abbonati
Head of Production J..n D...s Solo abbonati
Head of Production Operations Vi....ia K...er Solo abbonati
Sound House H...d C..y Solo abbonati
Post Produzione ..C . Solo abbonati
VFX ..C . Solo abbonati
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