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Best Auto Ads of the Month
1
Lexus - No Ceiling
"Innovation means nothing, unless it sparks something."
| Titolo | No Ceiling |
| Agenzia | Team One |
| Campagna | Emotional Sparks |
| Cliente | Toyota Motor Corporation |
| Marca | Lexus |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Music Video |
| Lunghezza | |
| Artista | N..a ..v Solo abbonati |
| Artista | A...ey N..a Solo abbonati |
| Artista | E..o Solo abbonati |
| Artista | ..k R..n Sc....el Solo abbonati |
2
Mercedes-Benz - Giant Respect.
Looks small, feels giant.
| Titolo | Giant Respect. |
| Agenzia | Preuss und Preuss |
| Campagna | Giant Respect. |
| Cliente | Daimler AG |
| Marca | Mercedes-Benz |
| Data di Prima Diffusione/Publicazione | |
| Prodotto | Mercedes Citan van |
| Settore | Altri veicoli |
| Filosofia | In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans. |
| Problema | The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Managing Director | Nina Preuss |
| Chief Creative Officer | Michael Preuss |
| Client Services Director | Jana Huth |
| Strategist | Jens Wages |
| Strategist | Robert Meinert |
| Creative Director | Maximilian Stengl |
| Art Director | Maximilian Stengl |
| Creative Director | Oliver Flohrs |
| Copywriter | Oliver Flohrs |
| Art Director | Melanie Specht |
| Copywriter | Sebastian Flemmig |
| Copywriter | Steffen Rollbühler |
| Copywriter | Junior Account |
| Agency Producer | Sunna Pilz |
| Production | Czar.de (Berlin) |
| Director | Alexander Timmer |
| Direttore della fotografia | Ekkehart Pollack |
| Production Company Producer | Jan Fincke |
| Production Company Producer | Christian Brox |
| Production Company Producer | Vincent Taeger |
| Post Produzione | Acht Frankfurt |
| Post production campaign | Bacon X |
| Editor | Alexander Jurkat |
| Music | PlayDis! |
| Music | Georg von Den Busche |
3
FIAT 500e - IL FUTURO È BELISSIMO
"An electrical phenomenon, charging another one."
| Titolo | IL FUTURO È BELISSIMO |
| Agenzia | Leo Burnett Tailor Made |
| Campagna | Release The Lighting |
| Cliente | Fiat Chrysler Automobiles |
| Marca | FIAT 500e |
| Data di Prima Diffusione/Publicazione | |
| Settore | Compact & Small Cars |
| Filosofia | - The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Chief Creative Officer | Marcelo Reis |
| Creative Vice President | Pedro Utzeri |
| Creative Vice President | Vinicius Stanzione |
| Creative Director | Tomas Correa |
| Copywriter | Dudu Barcelos |
| Art Director | Fernando Lyra |
| Art Director | Andre Fukumoto |
| Content Director | Andreza Aguiar |
| Content Team | Tamires Soares |
| Content Team | Gabriela Araujo |
| Content Team | Pablo Cruz |
| Content Team | Nayara Keullen |
| Social Creative | Caique Dantas |
| Social Creative | Henrique Xavier |
| Social Creative | Karla Lima |
| Technology And Digital Director | Denis Gustavo Alves |
| Digital Project | Pedro Rais |
| Digital Project | Katia Rosa |
| Director of Integrated Production | Maria Fernanda Moura |
| RTV | Luciana Kley |
| Agency Editing | Álvaro Zanella |
| Art Buyer | Daniel oliveira |
| Account Management | Fabio Brito |
| Account Management | Karol Alberti |
| Account Management | Vitor Borragine |
| Account Management | Ingrid Sanches |
| Account Management | Yuri Moraes |
| Media Team | Andrea Hirata |
| Media Team | Daniela Franco |
| Media Team | Katarine Sanches |
| Media Team | Victor Nascimento |
| Media Team | Laura Andrade |
| Media Team | Carol Oliveira |
| Planning Team | Tiago Lara |
| Planning Team | Caio Cesar Costa |
| Planning Team | Murilo Fedele |
| Planning Team | Jaqueline Tampelli |
| Planning Team | Doelio Bergamo |
| Press Relations | Jef Martins |
| Press Relations | Nathalie Ursini |
| Press Relations | Mariana Dutra |
| Approval Client | Frederico Battaglia |
| Approval Client | Maria Lucia Antonio |
| Approval Client | Ana Brant |
| Approval Client | Camila Rapini |
| Client Media | Denis Onishi |
| Client Media | Debora Dauanny |
| Client Planning | Adriana Girão |
| Client Planning | Marjorie Kockanny |
| Casa di Produzione | Santa Transmedia |
| Director | Ricardo Mantovanini |
| Direttore della fotografia | Dani Retz |
| Assistant Director | Mayara Saldanha |
| Executive Producer | Renata Munaretto |
| Account Management | Dudi Ciampolini Bourroul |
| Production Coordinator | Gabriela Carvalho |
| Production Coordinator | Jonas Matos |
| Production Director | Victor Lombardi |
| Production Director | Julia Torres |
| Production Assistant | Juliana Lima |
| Post Produzione | Liquor Media |
| Post Production Coordinator | Alex Campos |
| Post Produzione | Maria Paula Kemmer |
| Editor | Julian Ed |
| Colorist | Lucas Silva |
| Performance Editing | Lucas Brasileiro |
| Hub | Arka Filmes |
| Sound Production | Quiet City Music + Sound |
| Music Director | Chris Jordao |
| Account Management | Xanna D’aguiar |
| Account Management | Karina Vadasz |
| Account Management | Ivis Silva |
| Music Producer | Chris Jordao |
| Music Producer | Darren Solomon |
| Audio Post Production | Andre Melges |
| Audio Post Production | Marcos Moretto |
4
Furio 7 - Double Guarantee
"What a double guarantee!"
| Titolo | Double Guarantee |
| Agenzia | FCB Interface |
| Campagna | Double Guarantee |
| Cliente | Mahindra & Mahindra |
| Marca | Furio 7 |
| Data di Prima Diffusione/Publicazione | |
| Settore | Trucks, Pick-Up Trucks |
| Tipo di Media | Televisione |
| Lunghezza | |
| Chief Creative Officer | Robby Mathew |
| Account Management | Ruchita Purohit |
| Account Management | Swapnil Jadhav |
| Account Management | Muntazir Zaidi |
| Creative Team | Vinay Amritfale |
| Creative Team | Ashutosh Joshi |
| Account Planner | Saurabh Jaiswal |
| Agency Producer | Alpa Jobalia |
| Director | Ashish Barot |
5
Porsche - Mission R
Do you follow or do you lead?
| Titolo | Mission R |
| Agenzia | Grabarz & Partner |
| Campagna | fast forward future |
| Cliente | Porsche |
| Marca | Porsche |
| Posted | Settembre 2021 |
| Settore | Sport Cars |
| Slogan | fast forward future |
| Trama | Motorsport – we live and breathe it. It’s a testing ground for our engineering innovations on their way to series production. From all this time on the track, we’ve learned that if you're not leading, you're following. Let us introduce you to our vision for the future of customer motorsport – Mission R: the all-electric concept racecar. #FastForwardFuture #PorscheIAA2021 |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Director | alessandro pacciani |
| Direttore della fotografia | Macgregor |
| Editor | Marco Battiloro |
| Producer | Auro Stagge |
EDITOR'S PICK
+1
Nissan - Good Hands
Ordering a car at home is as easy as ordering food!
| Titolo | Good Hands |
| Agenzia | TBWA\Chiat\Day New York |
| Campagna | Heisman House |
| Cliente | Nissan Motor Corp. |
| Marca | Nissan |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Biscuit Filmworks NY |
| Line Producer | C...y B...er Solo abbonati |
| Social Business Director | ..m H...is Solo abbonati |
| Production Company Producer | G..a P...no Solo abbonati |
| Chief Executive Officer (CEO) | N...y R...s Solo abbonati |
| Social Strategist | C...re M...er Solo abbonati |
| Director | A...n S....er Solo abbonati |
| Executive Creative Director | D..e B...a Solo abbonati |
| Senior Sound Engineer | K...h R....ud Solo abbonati |
| Chief Creative Officer | C...s Ber.......Hill Solo abbonati |
| Executive Producer | J....ca G....er Solo abbonati |
| Chief Strategy Officer | J...s S...en Solo abbonati |
| Editor | N..k D...rs Solo abbonati |
| Associate Director | C...s E...s Solo abbonati |
| Executive Producer | H...y V..a Solo abbonati |
| Executive Producer | C...la .e B...gi Solo abbonati |
| Social Executive Strategy Director | ..m H..e Solo abbonati |
| Senior Art Director | A...sa F....an Solo abbonati |
| Head of Strategy | E...ot B....en Solo abbonati |
| Editor | B....an H...n Solo abbonati |
| Production Company Producer | E...sa N...an Solo abbonati |
| Production Company Producer | R...n W....ce Solo abbonati |
| Creative Director | P..l F....re Solo abbonati |
| Senior Integrated Business Affairs Manager | F....ia S....ns Solo abbonati |
| Business Lead | ..l T..l Solo abbonati |
| Executive Producer | J...ie J...s Solo abbonati |
| Head of Production | S..n M...y Solo abbonati |
| Jr Editor | M...n H...d Solo abbonati |
| Senior Business Manager | Mi....le D....ll Solo abbonati |
| Managing Director | S...t Ka....gh Solo abbonati |
| Business Director | T..y B...an Solo abbonati |
| Production Integration Director | A..y G...in Solo abbonati |
| Vice President | A....on Wi......oon Solo abbonati |
| Chief Marketing Officer (CMO) | A....on Wi......oon Solo abbonati |
| Director Marketing Strategy | E...h M..x Solo abbonati |
| Brand Lead | .y W..b Solo abbonati |
| Senior Planner | J..f S....ns Solo abbonati |
| Senior Planner | A....le L...es Solo abbonati |
| Executive Creative Director | Al......lor As.....te Solo abbonati |
| Associate Art Director Creative | L...en B...s Solo abbonati |
| Associate Copywriter | W...ey R...es Solo abbonati |
| Social Producer | A...da K...ge Solo abbonati |
| Business Manager | R...el De....el Solo abbonati |
| Senior Strategic Planner | M....sa P....ci Solo abbonati |
| Social Business Lead | Ka.....ne U...e Solo abbonati |
| Senior Social Strategist | C....le Li.....ce Solo abbonati |
| Senior Social Strategist | Vi....ia T...o Solo abbonati |
| Business Affairs Manager | R...el O....ey Solo abbonati |
| Associate Director | L...en N...le Solo abbonati |
| Media Planner | E...y S....up Solo abbonati |
| Director | ..m H...is Solo abbonati |
| Edit | M....ut Ed.....al Solo abbonati |
| Asst Editor | A...n Ph....ps Solo abbonati |
| Head of Production | J..n D...s Solo abbonati |
| Head of Production Operations | Vi....ia K...er Solo abbonati |
| Sound House | H...d C..y Solo abbonati |
| Post Produzione | ..C . Solo abbonati |
| VFX | ..C . Solo abbonati |
