TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

SPA - Reasons to Love Them

The campaign that encourages to take full responsibility of those who depend on us and love us

TitoloReasons to Love Them
Agenzia
Campagna Reasons to Love Them
Cliente Société Protectrice des Animaux
Marca SPA

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PostedLuglio 2022
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
Chief Creative Officer F....ce Pl.....es Solo abbonati
Art Director Ch.....te M....ud Solo abbonati
Copywriter P...re Ri....et Solo abbonati
Head of Strategic Planning L...th P...r Solo abbonati
Strategic Planner A...ne Ch.....er Solo abbonati
Casa di Produzione .a ..C Solo abbonati
Head of Post Production La....ce L...ng Solo abbonati
Editor Ph....pe R..h Solo abbonati
Editor Assistant E....en D...s Solo abbonati
2

ASSOCIAÇÃO ABRAÇO - Mario

Yes, people with HIV lead normal lives

TitoloMario
Agenzia
Campagna Normal Life
Cliente ASSOCIAÇÃO ABRAÇO
Marca ASSOCIAÇÃO ABRAÇO
Data di Prima Diffusione/Publicazione
Settore Istituzioni/Associazioni
Trama To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
Filosofia The main mission of the campaign: to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Problema Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).
Tipo di Media Televisione
Lunghezza
Creative Team
Creative Team
Casa di Produzione
Director
Assistant Director
Direttore della fotografia
Editor
Executive Producer
Executive Director
Production Art Director
Wardrobe
Sound Design Company
Advertising Manager
Advertising Manager
3

Mercedes-Benz - Pretty
Team X

A call to stop using pretty body as a way to sell cars.

TitoloPretty
Agenzia
Campagna The Reinvention of Tomorrow
Cliente Mercedes-Benz
Marca Mercedes-Benz

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PostedLuglio 2022
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Web Film
Lunghezza
Chief Creative Officer T....rn Bo.....ate Solo abbonati
Creative Support R..k F...o Solo abbonati
Agency Producer Y..a B....an Solo abbonati
Art Director Na.....ee Kh....im Solo abbonati
Associate Creative Director A...p Kh....ng Solo abbonati
Copywriter Pa....ng N...u Solo abbonati
Business Director Si.....at Run.......kul Solo abbonati
Client Services Director P..a Cho.......ong Solo abbonati
Agency Editor Kr.....orn Sa.....arn Solo abbonati
Casa di Produzione D...n F...s ... L... Solo abbonati
4

Corona - This is not a city

Raising awareness on the amount of plastic in the ocean

TitoloThis is not a city
Agenzia
Campagna THIS IS NOT A CITY
Cliente Corona
Marca Corona

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PostedLuglio 2022
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Casa di Produzione Sa.....ica S...io Solo abbonati
Chief Executive Officer (CEO) M...el M...id Solo abbonati
VP Creative V...tor P...o Solo abbonati
Executive Creative Director J...an N...ez Solo abbonati
Creative Director Fe....do R...er Solo abbonati
Creative Director H..e R...s Solo abbonati
Creative Copywriter ..a P...a E....ar Solo abbonati
Creative Copywriter D...o L...z Solo abbonati
Art Director D...el Ci.....es Solo abbonati
Art Director Solo abbonati
5

Circular - Plastic Dinosaur
CarrotComm Limited

Plastic waste is a menace in Bangladesh

TitoloPlastic Dinosaur
Agenzia
Campagna Act To Avoid
Cliente Circular
Marca Circular

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PostedLuglio 2022
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Chief Operating Officer (COO) R....ul H...an J...b Solo abbonati
Executive Creative Director S...ul A..m Ch.....ry M...l Solo abbonati
Brand Communications Director T....em Z...a Solo abbonati
Creative Director S....ie A...d Solo abbonati
Concept and Art Directior A...an H...b H...k Solo abbonati
Graphic Designer & 3D Artist K..i Sh....to Solo abbonati
Assistant Manager, Brand Communication Sh....et Sh....or Solo abbonati
Senior Copywriter A..r ..s Solo abbonati
Senior Copywriter M....fa M...ha Solo abbonati
EDITOR'S PICK in partnership with
+1

CDC National Center for Injury Prevention and Control - The Path to Recovery
Brunet-García

The importance of support to overcome the drug addiction

TitoloThe Path to Recovery
Agenzia
Campagna The Path to Recovery
Cliente CDC National Center for Injury Prevention and Control
Marca CDC National Center for Injury Prevention and Control

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PostedLuglio 2022
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Interattivo
Lunghezza
Executive Creative Director E....do Sa.....to Solo abbonati
Creative Director A...en M..l Solo abbonati
Associate Creative Director C...n B...es Solo abbonati
Senior Art Director B...ie B...et Solo abbonati
Senior Art Director M....sa P...ce Solo abbonati
Art Director D..i S....ns Solo abbonati
Junior Art Director J..l Re....te Solo abbonati
Copywriter ..e D....co Solo abbonati
Copywriter Je.....on R..l Solo abbonati
Director K...ar V...a Solo abbonati
Music ..e B....ce K..g Solo abbonati
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