TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

Nosotras Women Connecting - Welcome To The Group
PHD

Empowering Change! Find out how in just 5 days, Costa Rican girls' WhatsApp Campaign turned phone numbers into a policy, making free menstrual products in schools a reality!

TitoloWelcome To The Group
Agenzia
Campagna Welcome To The Group
Cliente Nosotras Women Connecting
Marca Nosotras Women Connecting

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
ProblemaSolo abbonati
RisultatoSolo abbonati
Tipo di Media Case Study
Lunghezza
Creative Director Cr....an C...lo D..az Solo abbonati
Copywriter Cr....an C...lo D..az Solo abbonati
Chief Executive Officer (CEO) A..n V....ub Solo abbonati
Managing Director M...el P..a Solo abbonati
Planning Director M...ica B...co Solo abbonati
Head Of Planning An....ica Tr.....do Solo abbonati
Art Director Al.....er S....ar Solo abbonati
Producer A....da F...s Solo abbonati
Producer K...u Cr....rs Solo abbonati
2

PETA - Poutine

By using the image of dictators, Acher Troy (for PETA) has a clear message : leather is dangerous. From the production to the purchase, leather clothes are creating way more damages than we think. Just as dictators that causes suffering and devastation, wearing leather affects the world by Killing animals, causing cancers and amplifying global warming.

TitoloPoutine
Agenzia
Campagna Dangerous Leather
Cliente People for the Ethical Treatment of Animals PETA
Marca PETA

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Esterna
3

Wonder Women Tech - ePolice Station

Are you facing misogyny in online games? Wonder Women Tech, in collaboration with AlmapBBDO, presents a solution: a virtual police station in GTA that enforces real pursuit. Let's put an end to hateful comments and cyberharassment; gaming should be a safe space for all women

TitoloePolice Station
Agenzia
Campagna ePolice Station
Cliente Wonder Women Tech
Marca Wonder Women Tech
Data di Prima Diffusione/Publicazione 2024 / 3
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama For the past few years, GTA RP has included police stations as part of the game's plot. In a mod to the game's open-source code, in partnership with a server, the map will now include an ‘E-Police Station,' a virtual police station identical to its real-world counterpart, set up specifically to address crimes against women. When players are harassed or witness violent interactions, they are encouraged to capture and save evidence on the platform. Then their avatar can head over to the virtual station, where they'll be guided through the process of filing an official police report, all without having to leave the game. The complaint, once submitted, will be duly investigated by the authorities
Filosofia After countless surveys have shown the degree of hostility faced by women in the gaming world, Wonder Women Tech (WWT), an NGO and global ecosystem dedicated to incentivizing and contributing toward female inclusion in the tech world, presents the first e-police station created for women to file real complaints straight from the game. From now on, players will find a new beta tool in GTA RP that will support them by making it easier to access official police platforms for filing electronic incident reports about incidents of harassment, threats, and other forms of violence.
Tipo di Media Interattivo
Lunghezza
Più informazioni https://e-policestation.com/
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4

Boomerang - Stop Plastic Horror 2

Dive into the urgent reality: every second, 100 tonnes of waste flood our seas, with 80% being plastic. "Stop Plastic Horror" is a call to action, illuminating the consequences of plastic pollution on our oceans

TitoloStop Plastic Horror 2
Agenzia
Campagna Stop Plastic Horror
Cliente Boomerang
Marca Boomerang

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PostedFebbraio 2024
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Creative Director S...ra R..i Solo abbonati
Art Director O....ne Z...I Solo abbonati
Art Director K...hi F...ah Solo abbonati
Art Director A..z S...h Solo abbonati
Copywriter S...ia M....uz Solo abbonati
5

ItsHerWay - #MakeUpForThePayGap

Unlock your potential, learn how mastering your makeup can propel your career, an turn it to professional success

Titolo#MakeUpForThePayGap
Agenzia
Campagna #MakeUpForThePayGap
Cliente ItsHerWay.com
Marca ItsHerWay

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PostedMarzo 2024
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
EDITOR'S PICK in partnership with
+1

Helsinki Pride - Respect begins with pride

By blending heat mapping technology with photography, portraits of Helsinki Pride community members radiate in the vibrant colors of the rainbow. Within the campaign imagery, the essence of human connection is vividly portrayed through the hues of the Pride flag. These visuals not only emphasize the endeavors undertaken by the Pride movement but also depict pride as a potent and affirmative energy originating from within.

TitoloRespect begins with pride
Agenzia
Campagna Pride shines from within
Cliente Helsinki Pride
Marca Helsinki Pride

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PostedDicembre 2023
SettoreSolo abbonati
Tipo di Media Stampa e stampati
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