TOP5
TOP
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The best in Sustainability and CSR-themed Advertising
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

Best Socially Responsible ads of the week

1

Blue Shield of California - Do You Hear Me?

Gender bias has bubbled to the surface of nearly every industry. And now, healthcare is in the spotlight.

TitoloDo You Hear Me?
Agenzia
Campagna Hear Me
Cliente Blue Shield of California (BSC)
Marca Blue Shield of California
Data di Prima Diffusione/Publicazione
Settore Assicurazioni
Trama Gender bias has bubbled to the surface of nearly every industry. And now, healthcare is in the spotlight. Healthcare is failing women in America, and has been for decades. 1 in 2 women’s health concerns go unheard. 83% of women with chronic pain have experienced gender discrimination from doctors. Their concern is often met with claims they’re “overreacting,” “it’s all in their head” or “you’re probably just stressed.” And as we’ve seen, prejudice doesn’t stop there, it’s furthered by racism, sizeism, ageism, homophobia and transphobia.
 
The new spot that sits at the center of this campaign shows Venus and other women asking what it would take for them to be heard by medical professionals. Would they need to be more educated, dress differently, more or less assertive, thinner, older, white or just not a woman? Only if we listen, can we end gender bias in healthcare.
Tipo di Media Televisione
Lunghezza
VP, Brand Consumer Acquisition
Senior Director Brand, Advertising & Sponsorships
Senior Brand Strategist, Advertising
Group Creative Director
Creative Director
Art Director
Copywriter
Head of Account Management
Account Supervisor
Senior Producer
Head of Production
2

Coppafeel! - Know Yourself

Breast cancer can affect any body. Knowing yours could save your life

TitoloKnow Yourself
Agenzia
Campagna Know Yourself
Cliente Coppafeel!
Marca Coppafeel!

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Chief Creative Officer ..n B...ey Solo abbonati
Creative Team K...n St.....and Solo abbonati
Creative Team .o T...or Solo abbonati
Account Manager A...e A...n Solo abbonati
Line Producer ..y B...d Solo abbonati
Casa di Produzione Pr.....ird Solo abbonati
Executive Producer Ju....te L...he Solo abbonati
Director J..s K..l Solo abbonati
Production Company Producer PA....TE C....TI Solo abbonati
Production Manager B...i L....an Solo abbonati
Production Assistant E....ue .a S...a Solo abbonati
Assistant Director L...a ..l C....on Solo abbonati
Assistant Director C...or J...e Solo abbonati
Runner J...an ..w Solo abbonati
Casting H...ah A...y W..d Solo abbonati
Casting G...e H...on Solo abbonati
Casting L..e C....ng Solo abbonati
Direttore della fotografia O..n Co....dy Solo abbonati
Focus Puller M....ad Al....on Solo abbonati
3

Samusocial - Children in Street Situations Awareness

Changing their fear to hope

TitoloChildren in Street Situations Awareness
Campagna Children in Street Situations Awareness
Cliente Samusocial
Marca Samusocial

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Be inspired by the best creative work from around the world.

PostedOttobre 2021
SettoreSolo abbonati
Tipo di Media Web Film
Lunghezza
Casa di Produzione Pa.....rk Pr......ons Solo abbonati
4

Breast Cancer Ireland - The Diagnosis
Core

#MakeTime2Check

TitoloThe Diagnosis
Agenzia
Campagna The Diagnosis
Cliente Breast Cancer Ireland
Marca Breast Cancer Ireland

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Be inspired by the best creative work from around the world.

PostedOttobre 2021
SettoreSolo abbonati
Tipo di Media Televisione e Cinema
Lunghezza
5

RNIB - The RNIB WhatsIn Store

"This is the regular shopping experience for someone who is partially sighted or blind"

TitoloThe RNIB WhatsIn Store
Agenzia
Campagna The RNIB WhatsIn Store
Cliente Royal National Institute of Blind people (RNIB)
Marca RNIB
Data di Prima Diffusione/Publicazione
Settore Istituzioni/Associazioni
Tipo di Media Case Study
Lunghezza
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Producer
Art Supervisor
Designer
Designer
Business Director
Account Director
Account Director
Account Manager
Account Executive
Planning Partner
Account Planner
Casa di Produzione
Production Company Producer
Director
Account Manager
Experiential Agency
Director
Client Services Director
EDITOR'S PICK in partnership with
+1

Hip Hop Public Health - Lil Sugar

And a Halloween treat.

TitoloLil Sugar
Agenzia
Campagna Lil Sugar
Cliente Hip Hop Public Health (HHPH)
Marca Hip Hop Public Health
Data di Prima Diffusione/Publicazione
Settore Pubblica sicurezza, salute, igiene
Tipo di Media Televisione
Lunghezza
Chief Creative Officer
Executive Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Creative Team
Director Integrated Production
Technology Director
Director of Broadcast Production
Technology Director
Digital Developer
Developer
Broadcast Producer
Executive Producer
Editor
Editor
Editor
Editor
Editor
Editor
Editor
EDITORS
Communications Director
DIRECTOR TECHNOLOGY
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