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The best in public interest and CSR communications globally
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The best in public interest and CSR communications globally

Precedente
1

Whisper - The Missing Chapter (Film)
Leo Burnett India

Ranked #7: Undoing the taboo of periods is the first step to emancipate women in India. A fair education and contagious campaign is all we need.

TitoloThe Missing Chapter (Film)
BriefWe designed a chapter that explains simple biology behind periods. To make the chapter unmissable even in media dark rural areas, we used India’s oldest broadcasting medium – THE WALL ART, for the first time to spread period education.To make sure the chapter was understood easily, we collaborated with local artists from 28 states to create custom hand painted wall art, native to each state’s art style and language.Every wall art was unique and included 3 critical steps – what are periods, how to use a sanitary pad and the importance of school during periods. The missing chapter was put up on school walls and on the way to school, where nobody can miss it.TA: Young girls (aged 12+ years) in media dark rural areas, on the verge of entering puberty and at risk to exit school due lack of period education.
Agenzia
Campagna The Missing Chapter
Cliente Procter & Gamble
Marca Whisper

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PostedNovembre 2022
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Case Study
CEO and Chief Creative Officer Ra.....ak ..s Solo abbonati
CEO and Chief Strategy Officer D....aj S...a Solo abbonati
National Creative Director S...in K...le Solo abbonati
Executive Creative Director S...l Ch....rh Solo abbonati
Executive Vice President N...t K...r Solo abbonati
Associate Executive Creative Director G...av K...r Solo abbonati
Creative Director In.....et K...m Solo abbonati
Copywriter K....en Va....ia Solo abbonati
Sr. Art Director R...ja G...ge Solo abbonati
Brand Services Partner A...ea D...za Solo abbonati
Brand Services Associate P...i Ba....al Solo abbonati
Associate Vice President N..r S...a Solo abbonati
Brand Strategy Director A...li K...th Solo abbonati
Head of Films department J....sh M..u Solo abbonati
Executive Producer A..l So....ne Solo abbonati
Director Ak....ha S..a Solo abbonati
Casa di Produzione O....ad F...s Solo abbonati
2

Muskrat Magazine - Missing Matoaka
BBDO Canada

Ranked #9:To overthrow the stereotypes of indigenous women, the campaign totally changed the narrative by telling the very first story of Pocahontas: Missing Matoaka.

TitoloMissing Matoaka
Agenzia
Campagna Missing Matoaka
Cliente Muskrat Magazine
Marca Muskrat Magazine

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Case Study
Lunghezza
Music / Sound Design
Casa di Produzione F...e Solo abbonati
Chief Creative Officer ..x G....do Solo abbonati
SVP, Executive Creative Director D...k B...s Solo abbonati
SVP, Integrated Production Be....ce B...gh Solo abbonati
SVP, Business Director/Brand Reputation R....ca F...an Solo abbonati
Senior Project Manager Fe....da Ro.....es Solo abbonati
Art Director O..a N....va Solo abbonati
Copywriter H...ey I....nd Solo abbonati
VP, Digital Production J...n D..k Solo abbonati
Executive Story Editor F...o Mo.....ri Solo abbonati
Screenwriter L...en D....ry Solo abbonati
Screenwriter C....le Be....in Solo abbonati
Director and Composer S...e G....en Solo abbonati
Audio Director O...er W....am Solo abbonati
Voice Talent Q...n R...ey Solo abbonati
Voice Talent Jo....ne C....re Solo abbonati
3

Korean National Police Agency - Knock Knock (Film)
Cheil Worldwide

Ranked #11: The incidence of domestic violence has surged by 718%, while reports have plummeted to 2% in South Korea. The campaign launched a voiceless call to help counter this pervasive silence.

TitoloKnock Knock (Film)
Agenzia
Campagna Knock Knock
Cliente Korean National Police Agency
Marca Korean National Police Agency

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PostedMarzo 2023
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Case Study
Lunghezza
Creative Director Se.....il H...g Solo abbonati
Copywriter Se....ee K..g Solo abbonati
Creative Strategy J...yo ..m Solo abbonati
Art Director T...ul .o Solo abbonati
Art Director Su....ck ..m Solo abbonati
Global Copywriter H...un J..n Solo abbonati
Designer W...o ..o Solo abbonati
Designer J....un ..m Solo abbonati
Designer S....in ..e Solo abbonati
Design Company B...ce Cr....ve Solo abbonati
Casa di Produzione Ju.....ng Pr.....ion Solo abbonati
Executive Producer Ky.....yun ..m Solo abbonati
Production Designer Se.....un .o Solo abbonati
Producer Mi.....ng C..i Solo abbonati
Music Composer J...n .u Solo abbonati
Sound / Music .n ..e T...k Solo abbonati
Sound Designer D...d K..n Solo abbonati
Casa di Produzione W....ng h...t Solo abbonati
Director Hy.....ok S..g Solo abbonati
Editor J....ae ..n Solo abbonati
Flame Artist J...ee ..e Solo abbonati
Colorist W...oo C..i Solo abbonati
Post Produzione So.....ang Solo abbonati
Post Produzione A..a Solo abbonati
Cinematografia J....ng Y..n Solo abbonati
Photographer Ch.....un P..k Solo abbonati
4

Mibanco - The Emancipation Loan
Circus Grey

Ranked #19: To liberate Peruvian women from patriarchal policies and help them achieve financial independence, Mibanco introduced an Emancipation Loan

TitoloThe Emancipation Loan
Agenzia
Campagna The Emancipation Loan
Cliente Mibanco
Marca Mibanco

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Case Study
Lunghezza
Worldwide Chief Creative Officer J...er Ca.....ano Solo abbonati
President & Chief Creative Officer D...o Me.....cky Solo abbonati
Chief Executive Officer (CEO) Z...a M....za Solo abbonati
Chief Creative Officer C....ie T...os Solo abbonati
President & Chief Creative Officer J..é L..s R...ra . P....ola Solo abbonati
Executive Creative Director P...o O....ri Solo abbonati
Copywriter J..e R...na Solo abbonati
Art Director D...el M...o M...oz Solo abbonati
Art Director Fr.....co A...s Solo abbonati
Account Director Planning K...m A..n Solo abbonati
Account Supervisor V...a A...ta Ca.....ias Solo abbonati
Global Head of Advertising M..u So.....ski Solo abbonati
Casa di Produzione Ku....ks Solo abbonati
Editorial & Finishing for Case Study Video M....an R....ic Solo abbonati
Executive Producer J....ta Ko....ka Solo abbonati
Casa di Produzione C...ca F...s Solo abbonati
Director of Film Production Mi....le C...is Solo abbonati
Sound A...to Solo abbonati
5

Dot Go - Dot Go “object interaction” app
Serviceplan Group

Ranked #33: By connecting an object to an action, Dot Go aims to genuinely improve the life of blind users.

TitoloDot Go “object interaction” app
BriefFor blind and visually impaired people, it’s challenging to enter unfamiliar environments. Objection detection apps can identify objects but fail when it comes to interacting with these objects in a meaningful way.Dot Go is the first object interaction app, which means that it not only detects objects in the environment but also connects them to actions. These actions could be internal actions like sounds and vibration, or external actions in apps, websites, and smart home devices.For example: A bus stop sign could trigger open the public transportation app to buy the right ticket.Anyone can customize these connections and share them with the community. Dot Go serves as an inclusive accessibility toolkit. In 2021, Dot Go received funding from Inter-American Development Bank with WheelTheWorld. The app is available for free download from the App Store and is currently being used by thousands of users, businesses, brands, and organizations.
Agenzia
Campagna Dot Go
Cliente Dot Incorporation
Marca Dot Go

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
FilosofiaSolo abbonati
Tipo di Media Case Study
Lunghezza
Agency Se......lan In.....ion Solo abbonati
Agency ..C S...l Solo abbonati
Development Hype........tive Solo abbonati
Production A...rt C..n Solo abbonati
Casa di Produzione P...us ... ..d Solo abbonati
Influencer Dam......ian Solo abbonati
EDITOR'S PICK in partnership with
+1

Love, Peace & Mental Health Foundation - Motherhood Sentence - Yellow
X3M Ideas

Ranked #38: Unexpectedly, being a mother somehow becomes a burden rather than a joy. We can’t enslave the mother in the name of love.

TitoloMotherhood Sentence - Yellow
Agenzia
Campagna Motherhood Sentence
Cliente Love, Peace & Mental Health Foundation
Marca Love, Peace & Mental Health Foundation

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
SloganSolo abbonati
TramaSolo abbonati
Tipo di Media Stampa e stampati
Chief Creative Officer S...e B....ko Solo abbonati
Executive Creative Director M..e M...er Solo abbonati
Creative Director A....ny W...e Solo abbonati
Deputy Creative Director K....hi U...a Solo abbonati
Head of Design A....ye O....le Solo abbonati
Art Director S...el Ol.....emi Solo abbonati
Art Director Ak....mi Ak....nu Solo abbonati
Art Director J..l Jef.......bule Solo abbonati
Copywriter K....hi U...a Solo abbonati
Copywriter Pr....us Ak.....be Solo abbonati
Photographer A...lu Sh....la Solo abbonati
Brand Manager Y...te O....be Solo abbonati
Brand Manager V...an O....ah Solo abbonati
Director of Brand Management Te....pe A...i Solo abbonati
Deputy Creative Director Ol....ni Wi....ms Solo abbonati
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