DATA TAKES THE TOP SLOT BUT FILM IS THE PREFERRED PLATFORM FOR MAKING CONSUMERS DREAM OF TAKING A TRIP.
We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.
We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2019
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Deutsche Bahn |
| 2 |  |
Uber |
| 3 |  |
City Lodge |
| 4 |  |
Aeromexico |
| 5 |  |
Centre Pompidou |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Ogilvy Germany, Frankfurt am Main |
| 2 |  |
TBWA\Hunt\Lascaris Johannesburg |
| 3 |  |
Marcel, Paris |
| 4 |  |
FCB/SIX, New York |
| 5 |  |
DDB Paris |
Watch
1. Deutsche Bahn / No need to fly - around the world in germany
| Titolo | No need to fly - around the world in germany |
| Agenzia | Ogilvy Germany |
| Campagna | No need to fly – Around the world in Germany |
| Cliente | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Data di Prima Diffusione/Publicazione | 2019 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Trama | 72% of Germans spend their holidays abroad. How to persuade them to travel in Germany using German Rail? With a simple side-by-side comparison. A beautiful international travel destination, next to a lookalike destination in Germany. Why pay for an expensive flight, when you can experience the same thing for less? An algorithm found the look-alike pictures on Getty Images. Use of social media data and a travel search engine enabled the targeting of people interested in specific destinations. In real time they were shown the price of the flight, and the far lower cost of travelling in Germany. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Art Director | Sinya Horwedel |
| Art Director | Hendrik Frey |
| Art Director | Axel Tagg |
| Copywriter | Sinya Horwedel |
| Copywriter | Francesca Pinheiro |
| Copywriter | Peter Roemmelt |
| Copywriter | Holger Schupp |
| Chief Creative Officer | Stephan Vogel |
| Chief Creative Officer | Bjorn Bremer |
| Executive Creative Director | Peter Roemmelt |
| Creative Director | Simon Oppmann |
| Designer | Sinya Horwedel |
| Designer | Inessa Babkovich |
| Designer | Karina Dunayevska |
| Designer | Lea Theismann |
| Account Management Team | Roland Stauber |
| Account Management Team | Alexandra Nowak |
| Account Management Team | Florian Bader |
| Digital Artist | Sinya Horwedel |
| Digital Artist | Joachim Becker |
| Photographer | Mienny |
| Photographer | Marco Bottigelli |
| Photographer | Jonathan Kantor |
| Photographer | Martin Diebel |
| Photographer | Erin Butler |
| Photographer | Mike Krosman |
| Photographer | Felix Kayer |
| Photographer | Carlos Lima |
| Stock Photography | Getty Images |
| Stock Photography | iStockphoto |
| Post Production | H&O |
| Product Manager | Antje Neubauer |
| Product Manager | Oliver Schmidt |
| Product Manager | Markus Faelsch |
| Product Manager | Pia Schmitt |
| Product Manager | Dr. Thomas Kemper |
| Product Manager | Sophie Vizethum |
| Creative Team | Magdalena Bulle |
| Creative Team | Alexander Pfaff |
| Stock Photography | Getty Images |
2. Centre Pompidou / Souvenirs de Paris
| Titolo | Souvenirs de Paris |
| Agenzia | Marcel |
| Campagna | Souvenirs de Paris |
| Cliente | Centre Pompidou |
| Marca | Centre Pompidou |
| Posted | Aprile 2019 |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
| Tipo di Media | Web Film |
| Lunghezza | |
| President | Agathe Bousquet |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Creative Officer | Anne de Maupeou |
| Executive Creative Director | Youri Guerassimov |
| Executive Creative Director | Valéry du Peloux |
| Copywriter | Antonin Jacquot |
| Art Director | Clément Sechet |
| Art Director | Aurélie Halbmeyer |
| Director of Motion | Arnaud Raquin |
| Partner | Blandine Mercier |
| Account Manager | Noëlla Neffati |
| Project Manager | Claire Sioufi |
| Project Manager | Jeanne Philippe |
| Managing Partner | Nicolas Lévy |
| Social Media Manager | Julien Petit |
| PR | Leila Touiti-Rose |
| PR | Catherine Helfenstein |
| Linguistic Consultant | Bethany Catterson |
| Frontend Developer | Paul Vanlerberghe |
| Technical Project Manager | Edouard Danesse |
| Casa di Produzione | Artisans du Film |
| Director | Guillaume Talvas |
| Producer | Valéry du Peloux |
| Direttore della fotografia | Nils Runiet |
| Direttore della fotografia | Niels Benoist |
| Cameraman | Pierre Bernier |
| Editor | Guillaume Talvas |
| Assistant Editor | Cécile Valente |
| Sound | Valentin Verrier |
| Assistant Director | Nadia Moussa |
| Cameraman | Frédéric Ouziel |
| Production Coordination | Laura Fague Martin |
| Camera Assistant | Maxime Maujan |
| Post-production Supervisor | Thibaud Colignon |
| Mixer | Charli Masson |
| Colorist | Johan Tür |
| Post Production | ADF L’atelier |
| Music | David Makima |
| Stampa | Prodigious |
| Producer | Suzanne PEREIRA DIAS |
| Producer | Nathalie TURMEL |
| Model Maker | Mathieu Andrieu |
| Photographer | Aurélie Halbmeyer |
| Digital Retoucher | David Verduci |
| Media Agency | Blue 449 |
| Chief Executive Officer (CEO) | Pascal Crifo |
| Head of Digital trading | Julie Emberger |
| Social Media Strategist | Théo Ravel de Fereirolles |
| Head of Brand Activation | Fouad Hachani |
| Endorsement & KOL | Carmelle Basset-Chercot |
| PR Agency | MSLGROUP |
| Chief Executive Officer (CEO) | Clément Leonarduzzi |
| Communications Director | Benoit Parayre |
| Head of Digital | Paul Mourey |
3. Black & Abroad / Go Back To Africa
| Titolo | Go Back To Africa |
| Agenzia | FCB/SIX |
| Campagna | Go Back To Africa |
| Cliente | Black & Abroad |
| Marca | Black & Abroad |
| Data di Prima Diffusione/Publicazione | 2019 / 4 |
| Settore | Organizzazione viaggi |
| Trama | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Canada |
| Post Produzione | Rooster Post Production |
| Executive Creative Director | Ian Mackenzie |
| Associate Creative Director | Frederick Nduna |
| Associate Creative Director | Andrew Bernardi |
| Copywriter | Curtis Chapman |
| Designer | Ramon Charles |
| Account Director | Fraser Jackson |
| Integrated Producer | Gillian Morrison |
| Producer | Kristine Lippett |
| EVP Strategy | Anna Percy-Dove |
| Strategy Director | Paul Hanlon |
| Strategist | Simran Kaur |
| Data Analytics Manager | Andrew Yang |
| Data Analyst | Abdul Dau |
| VP, Head of Data and Technology | Jacob Ciesielski |
| Product & Technology Solutions | John Sime |
| Front End Developer | Heung Lee |
| President | Andrea Cook |
| SVP, Director of Global Communications & PR | Melanie Mitchem |
| Agency | FCB/SIX |
| Editor | Jeff Poremba |
| Editor | Colin Murdock |
| Assistant Editor | Shane Preston |
| Executive Producer | Yumiko Suyama |
| Executive Producer | Kristen Van Fleet |
| Media Agency | Initiative |
| PR manager | Shannon Stephaniuk |
| PR Agency | Glossy |
| Music & Sound Design | Grayson Matthews |
| Music Producer | Mark Domitric |
| Sound Engineer | Vlad Nikolic |
| Media Producer | Nicholas Shaw |
4. Black & Abroad / Go Back To Africa
| Titolo | Go Back To Africa |
| Brief | A pan-African tourism campaign turns a racial slur into an uplifting call to action. Hateful uses of the phrase “Go Back To Africa” were hijacked from Twitter, cleansed of their racial content, then used as headlines for hyper-targeted ads for each of Africa’s 54 countries. The ads led to GoBackToAfrica.com, an AI-curated content hub designed to address the lack of black representation in commercial travel imagery. GoBackToAfrica.com contains 54 ever-growing galleries, organized alphabetically by African country, built to show members of the black community travelling in Africa. |
| Agenzia | FCB/SIX |
| Campagna | Go Back To Africa |
| Cliente | Black & Abroad |
| Marca | Black & Abroad |
| Data di Prima Diffusione/Publicazione | 2019 / 4 |
| Settore | Organizzazione viaggi |
| Trama | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Canada |
| Post Produzione | Rooster Post Production |
| Executive Creative Director | Ian Mackenzie |
| Associate Creative Director | Frederick Nduna |
| Associate Creative Director | Andrew Bernardi |
| Copywriter | Curtis Chapman |
| Designer | Ramon Charles |
| Account Director | Fraser Jackson |
| Integrated Producer | Gillian Morrison |
| Producer | Kristine Lippett |
| EVP Strategy | Anna Percy-Dove |
| Strategy Director | Paul Hanlon |
| Strategist | Simran Kaur |
| Data Analytics Manager | Andrew Yang |
| Data Analyst | Abdul Dau |
| VP, Head of Data and Technology | Jacob Ciesielski |
| Product & Technology Solutions | John Sime |
| Front End Developer | Heung Lee |
| President | Andrea Cook |
| SVP, Director of Global Communications & PR | Melanie Mitchem |
| Agency | FCB/SIX |
| Editor | Jeff Poremba |
| Editor | Colin Murdock |
| Assistant Editor | Shane Preston |
| Executive Producer | Yumiko Suyama |
| Executive Producer | Kristen Van Fleet |
| Media Agency | Initiative |
| PR manager | Shannon Stephaniuk |
| PR Agency | Glossy |
| Music & Sound Design | Grayson Matthews |
| Music Producer | Mark Domitric |
| Sound Engineer | Vlad Nikolic |
| Media Producer | Nicholas Shaw |
5. Tourism Australia / DUNDEE: The Son Of A Legend Returns Home
| Titolo | DUNDEE: The Son Of A Legend Returns Home |
| Agenzia | Droga5 |
| Campagna | Dundee: The Son of a Legend Returns |
| Cliente | Tourism Australia |
| Marca | Tourism Australia |
| Data di Prima Diffusione/Publicazione | 2018 / 2 |
| Settore | Turismo |
| Tipo di Media | Televisione |
| Lunghezza | |
| Sound Design Company | Human |
| Creative Chairman | David Droga |
| Creative Director | Chris Colliton |
| Creative Director | Kevin Weir |
| Associate Creative Director | Jim Curtis |
| Associate Creative Director | Ryan Fitzgerald |
| Designer | Devin Croda |
| Designer | Jen Lally |
| Associate Experience Design Director | Annie Ha |
| Co-Director of Film Production | Jesse Brihn |
| Executive Producer | Andrew Slough |
| Music | Mike Ladman |
| Director of Business Affairs | Jocelyn Howard |
| Business Affairs Manager | Tom Vendittelli |
| Talent Manager | Michelle Cramer |
| Traffic Manager | Wendy Kaplan |
| Co-Director of Interactive Production | Justin Durazzo |
| Production Company Producer | Alex Smith |
| Production Company Producer | Aaron Matys |
| Director of Art Production | Cliff Lewis |
| Production Company Producer | Nichole Katsikas |
| Associate Director | Riley Clough |
| Group Strategy Director | Will Davie |
| Group Strategy Director | Head of Digital Design |
| Communications Strategy Director | Delphine McKinley |
| Communications Strategist | Hillary Fink |
| Data Strategist | Janet Kim |
| Account Director | Edward Rogers |
| Account Director | Marissa Guerra |
| Account Manager | Annie Sherbon |
| Associate Account Manager | Jeff Winsper |
| Project Manager | Meredith Nydam |
| Project Manager | Tessa Muchura |
| Project Manager | Marianne Stefanowicz |
| PR manager | Danny Hernandez |
| Advertising Manager | Tourism Australia |
| Managing Director | John O'Sullivan |
| Chief Marketing Officer (CMO) | Lisa Ronson |
| General Manager | Susan Coghill |
| General Manager | Geoff Ikin |
| Global Manager | Nick Henderson |
| Global Manager | Sarah Gallon |
| Project Manager | Siobhan Petri |
| Global Manager | Courtney Barry |
| Global Manager | Emma Sturgiss |
| Global PR | Nicole Foster |
| Advocacy Manager | Nicole Foster |
| PR Manager North America | Julie Earle Levine |
| General Manager | John MacKenney |
| Global Manager | Iris Wagner |
| Global Manager | Manjit Gill |
| Special Projects Manager | Yvonne Cheng |
| International Media Manager | Minta Burn |
| Marketing Media Manager | Rochelle Vinson |
| General Manager | Leo Seaton |
| Casa di Produzione | Revolver |
| Casa di Produzione | Will O'Rourke |
| Casa di Produzione | Biscuit Filmworks |
| Director | Steve Rogers |
| Managing Director | Michael Ritchie |
| Managing Director | Shawn Lacy |
| Executive Producer | Pip Smart |
| Executive Producer | Holly Vega |
| Production Company Producer | Caroline Kruck |
| Direttore della fotografia | Russell Boyd |
| Cameraman | Anna Howard |
| Drone Operator | Tony Driver |
| Production Designer | Chris Kennedy |
| Costume | Margot Wilson |
| Make-Up Artist | Nikki Gooley |
| Special Effects / VFX | Justin Bromley |
| Editing Company | Exile |
| Editor | Pete Sciberras |
| Casa di Produzione | Second Child |
| Post Produzione | Blacksmith |
| Footage | Company 3 |
| Sound | Heard City |
| Interactive Production Company | Active Theory |
| Media Agency | UM Sydney |
| Global Business Director | Sophie Bingham |
| Global Strategy Director | Chris Colter |
| Global Digital Director | Sarina Ballauff |
| Global Client Director | Ashleigh Krstanoski |
| Global Digital Manager | Anthony Thomas |
| PR Consultant | Kovert Creative |
6. Deutsche Bahn / Arizona - Rhineland
| Titolo | Arizona - Rhineland |
| Agenzia | Ogilvy Germany |
| Campagna | No need to fly – Around the world in Germany |
| Cliente | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Data di Prima Diffusione/Publicazione | 2018 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Slogan | No need to fly – Around the world in Germany |
| Tipo di Media | Stampa e stampati |
| Art Director | Sinya Horwedel |
| Art Director | Hendrik Frey |
| Art Director | Axel Tagg |
| Copywriter | Sinya Horwedel |
| Copywriter | Francesca Pinheiro |
| Copywriter | Peter Roemmelt |
| Copywriter | Holger Schupp |
| Chief Creative Officer | Stephan Vogel |
| Chief Creative Officer | Bjorn Bremer |
| Executive Creative Director | Peter Roemmelt |
| Creative Director | Simon Oppmann |
| Designer | Sinya Horwedel |
| Designer | Inessa Babkovich |
| Designer | Karina Dunayevska |
| Designer | Lea Theismann |
| Account Management Team | Roland Stauber |
| Account Management Team | Alexandra Nowak |
| Account Management Team | Florian Bader |
| Digital Artist | Sinya Horwedel |
| Digital Artist | Joachim Becker |
| Photographer | Mienny |
| Photographer | Marco Bottigelli |
| Photographer | Jonathan Kantor |
| Photographer | Martin Diebel |
| Photographer | Erin Butler |
| Photographer | Mike Krosman |
| Photographer | Felix Kayer |
| Photographer | Carlos Lima |
| Stock Photography | Getty Images |
| Stock Photography | iStockphoto |
| Post Production | H&O |
| Product Manager | Antje Neubauer |
| Product Manager | Oliver Schmidt |
| Product Manager | Markus Faelsch |
| Product Manager | Pia Schmitt |
| Product Manager | Dr. Thomas Kemper |
| Product Manager | Sophie Vizethum |
| Creative Team | Magdalena Bulle |
| Creative Team | Alexander Pfaff |
7. Uber Brazil / Distracted Goalkeeper
| Titolo | Distracted Goalkeeper |
| Titolo (Lingua Originale) | A goalkeeper on the cell phone |
| Agenzia | Tech and Soul |
| Campagna | A goalkeeper on the cell phone |
| Cliente | Uber |
| Marca | Uber Brazil |
| Data di Prima Diffusione/Publicazione | 2018 / 5 |
| Settore | Turismo/Viaggi e Trasporto |
| Slogan | A goalkeeper on the cell phone |
| Trama | During the most important squads at the main football championship in Brazil, the goalkeeper surprised everyone with an attitude that nobody could expect. The athlete, dear by the crowd and the biggest responsible for the squad’s security in the field, kept moving the phone a few seconds before the match start. The day after, though, he revealed that his apparent irresponsibility was actually part of an Uber and Atletico Paranaense campaign for Yellow May |
| Tipo di Media | Web Film |
| Lunghezza | |
| Creative Director | Flavio Waiteman |
| Copywriter | Daniel Magri |
| Art Director | Renan Bulgari |
| Art Director | Guga Dias da Costa |
| Creative Supervisor | Fernanda Machado |
| Account Director | Claudio Kalim |
| Operation director | Fernando Amino |
| GP | Luiz Evandro |
| Media Director | Luiz Fernando Monteleone |
| Media assistant | Luiz Gustavo |
| Social | Fernando Silva |
| Social | Gustavo Matusda |
| Social | Debora Santiago |
| Head of marketing | Adriana Gomes |
| Brand strategist | Patricia Carvalho |
| Creative Director | Tiago Urdan |
| Associate Creative Director | Vinicius Siepierski |
| Associate Creative Director | Fabinho Cerdeira |
| Marketing Manager | Guilherme Boechat |
| CONTENT MANAGER | Cristiano Bunte |
| Public policy | Mariana Polidorio |
| Legal consel | Mariana Boni |
| Legal counsel | Mariana Boni |
| Communication manager | Marcio De Meo |
| Regulatory Counsel | Alan Troib |
8. Uber / Ubertoys
| Titolo | Ubertoys |
| Titolo (Lingua Originale) | Uber Toys |
| Agenzia | DDB Paris |
| Campagna | Ubertoys |
| Cliente | Uber |
| Marca | Uber |
| Data di Prima Diffusione/Publicazione | 2018 / 12 |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
| Filosofia | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Advertising Manager | Michelle Lambert |
| Advertising Manager | Julie Touyarot |
| Advertising Manager | Pauline Rigommier |
| Advertising Manager | Lindsay King |
| Account Manager | Paul Ducré |
| Account Manager | Julie Haslé |
| Account Manager | Noémie Pitois |
| Account Manager | Lucas Lahore |
| Strategic Planner | Claude-Henri Galbois |
| Executive Creative Director | Alexander Kalchev |
| Creative Team | Jean Weessa |
| Creative Team | Mélanie Pennec |
| Creative Team | Jeanne Taillard |
| Creative Team | Timothy Alexandre |
| Agency TV Producer | Fabien Donnay |
| Casa di Produzione | Art Bridge |
| Casa di Produzione | Quad Productions |
| Executive Producer | Olivier Bassuet |
| Founder | Olivier Bassuet |
| Head of Production | Claudia Traeger |
| Production Coordinator | Nabia Amraoui |
| Post Produzione | Nataly Aveillan |
| Production Company Producer | Gabriel Dugué |
| Production Designer | Arno Roth |
| Cinematografia | Balthazar la |
9. Aeromexico / DNA Discounts
| Titolo | DNA Discounts |
| Agenzia | Ogilvy Mexico |
| Campagna | DNA Discounts |
| Cliente | Aeromexico |
| Marca | Aeromexico |
| Data di Prima Diffusione/Publicazione | 2019 / 1 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Filosofia | To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Director | Rafa Martinez |
| Casa di Produzione | Toy and butterfly |
| Casa di Produzione | Danny Holguin |
| Chief Creative Officer | John Raúl Forero |
| CCO | John Raúl Forero |
| CCO | Cesar Agost Carreno |
| CCO | Verónica Hernández |
| CCO | Mauricio Barriga |
| VP Creative | John Raúl Forero |
| VP Creative | Juan Pablo Alvarez |
| Executive Creative Director | Mauricio Guerrero |
| VP Creative | Luciano D’Amelio |
| VP Creative | Jessica Apellaniz |
| Creative Director | Hugo García |
| Creative Director | Micho Sanchez |
| Art Director | Alejandra Rozo |
| Editor | Luisa Consuegra |
| Editor | Julián Triana |
| VP Planning | Álvaro Meléndez |
| Head of Planning | Ana Villalta |
| Planner | María Figueroa |
| Production Company | Direktor Films |
| Executive Producer | Lali Giraldo |
| Director | Rafael Martinez |
| Post Produzione | David Studio |
| TV & Radio Producer | David Pita |
10. Aeromexico / A world without borders
| Titolo | A world without borders |
| Agenzia | Ogilvy Colombia |
| Campagna | A world without borders |
| Cliente | Aeromexico |
| Marca | Aeromexico |
| Data di Prima Diffusione/Publicazione | 2019 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Production | Direktor films |
11. Argent / Coal Drops Yard
| Titolo | Coal Drops Yard |
| Agenzia | Droga5 |
| Campagna | Coal Drops Yard |
| Cliente | Argent |
| Marca | Argent |
| Posted | Aprile 2019 |
| Settore | Turismo/Viaggi e Trasporto |
| Tipo di Media | Web Film |
| Lunghezza | |
| Chief Creative Officer | David Kolbusz |
| Art Supervisor | Chris Chapman |
| Designer | Tom Mattison |
| Designer | Matteo Alabiso. |
| Account Director | Rebecca Lewis |
| Account Director | Ella Clay |
| Account Manager | Callum Raines |
| Production Company Producer | Goldie Robbens |
| Production Company Producer | Monika Andexlinger |
| Line Producer | Manon Rees. |
| Strategist | Searsha Sadek |
| Typeface | Colophon Foundry |
| Photographer | Rosie Matheson |
| Photographer | Flora Maclean |
| Photographer | Straton Heron |
| Photographer | Catherine Losing |
| Photographer | Aleksandra Kingo |
| Photographer | Maisie Cousins |
| Photographer | Martin Parr |
| Photographer | Iwona Pinkowicz |
| Photographer | John Sturrock |
| Illustrator | Jay Cover |
| Illustrator | Jack Sachs |
| Illustrator | Alva Skog |
| Illustrator | Nicolas Burrows |
| Illustrator | Kyle Platts |
| Illustrator | Lucy Kirk |
| Illustrator | Charlotte Trounce |
| Illustrator | Sophy Hollington |
| Illustrator | Zoë More O |
| Illustrator | William Luz |
| Illustrator | Dan Woodger |
| Visual Artist | ManvsMachine |
12. MGM Resorts / Universal Love
| Titolo | Universal Love |
| Agenzia | McCann New York |
| Campagna | Universal Love |
| Cliente | MGM Resorts International |
| Marca | MGM Resorts |
| Data di Prima Diffusione/Publicazione | 2018 / 4 |
| Settore | Strutture di soggiorno |
| Trama | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Director | Lagan Sebert |
| Executive Producer | Sandra Sampayo |
| Executive Producer | Brandon Bloch |
| Casting | Jenny O |
| Editing Company | Chris Franklin |
| Footage | Chris Ryan |
| Sound | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| Executive Producer | Aaron Mercer |
13. Berliner Verkehrsbetriebe (BVG) / Mind the gap
| Titolo | Mind the gap |
| Brief | In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!" |
| Agenzia | Serviceplan Group |
| Campagna | Mind the gap |
| Cliente | Berliner Verkehrsbetriebe (BVG) |
| Marca | Berliner Verkehrsbetriebe (BVG) |
| Data di Prima Diffusione/Publicazione | 2019 / 5 |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | To mark 'Equal Pay Day', the Berlin metro offers a 'Women's Ticket' at a reduced fare to highlight the pay differential between the genders. The 'Frauenticket' initiative is limited to March 18, and accompanied by the slogan: 'Mind the Pay Gap'. |
| Problema | vvvvvv |
| Tipo di Media | Case Study |
| Lunghezza | |
| Copywriter | Sebastian Bialon |
| Copywriter | Jan Roters |
| Art Director | Wenke Möller-Madhana |
| Art Director | Nils Frankenbach |
| Chief Creative Officer | Alex Schill |
| Creative Director | Myles Lord |
| Account Manager | Philipp Krause |
| Account | Sandra Bergström |
| General Manager | Patricia Nassauer |
| Production Company | Media Monks Amsterdam |
| Technical Director | Richard Heuser |
| Technical Director | Edwin Scholte |
| Producer | Chance Woodward |
| Copywriter | Sebastian Bialon |
| Senior Media Consultant | Jana Dreger |
| Media Agency | MEDIAPLUS |
| Director | EVA JULIA MANNEKE |
14. Uber / UberToys
| Titolo | UberToys |
| Brief | When Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream. |
| Agenzia | DDB Paris |
| Campagna | Ubertoys |
| Cliente | Uber |
| Marca | Uber |
| Posted | Novembre 2019 |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers. Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service. In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.That’s what’s UberToys did. Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.Every Uber customer could order an UberToy if the car was available.Our Target Audience was every Uber customer of Paris, Zurich and Vienna, and more globally French, Swiss and Austrian people who saw the campaign online thru UGC and the two films we made to promote UberToys. |
| Tipo di Media | Case Study |
| Executive Creative Director | Alexander Kalchev |
| Creative Team | Jean Weessa |
| Creative Team | Mélanie Pennec |
| Creative Team | Jeanne Taillard |
| Creative Team | Timothy Alexandre |
| Strategic Planner | Claude-Henri Galbois |
| TV Production | Fabien Donnay |
| Agency Manager | Paul Ducré |
| Agency Manager | Julie Haslé |
| Agency Manager | Noémie Pitois |
| Agency Manager | Lucas Lahore |
15. Faroe Islands / Closed for Maintenance
| Titolo | Closed for Maintenance |
| Agenzia | Mensch & Sansir |
| Campagna | Closed for Maintenance |
| Cliente | Visit Faroe Islands & Atlantic Airways |
| Marca | Faroe Islands |
| Posted | Settembre 2019 |
| Settore | Turismo/Viaggi e Trasporto |
| Trama | The Faroe Islands is a tiny archipelago in the North Atlantic with a population of 50,000. Tourism had boomed, but this was a problem in a place where the infrastructure could not handle any more tourists. So the islands took a bold move. On February 20 2019, the Faroese Prime Minister announced that on the last weekend of April, the Faroe Islands would be "Closed for maintenance", but open to voluntourists. Major tourist sites were shut, but volunteers arrived to help maintain the Islands. In return, they were given accommodation and food by the Faroese nation. |
| Tipo di Media | Eventi |
| Lunghezza | |
| Advertising Agency | Mensch |
| Design Agency | Mensch |
| Production Company | Sansir |
| Chief Creative Officer | Rune Hørslev |
| Account Executive | Tor Verland |
| Art Director | Bogi Henriksen |
| Copywriter | Flemming Boutrup |
| Chief Creative Officer | Frederik Preisler |
| Project Manager | Isabella Sofie Nielsen |
| Account Executive | Rasmus Mikkelsen |
| Project Manager | Anna Taussi |
| Art Director | Poul Clements |
16. Velocity Frequent Flyer / The Earnbassadors
| Titolo | The Earnbassadors |
| Agenzia | CHEP Network |
| Campagna | The Earnbassadors |
| Cliente | Virgin Blue International Airlines Pty Ltd |
| Marca | Velocity Frequent Flyer |
| Posted | Luglio 2019 |
| Settore | Trasporto Aereo, Ferroviario, Automobilistico, Marittimo. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Art Director | Nico Smith |
| Copywriter | Zac Pritchard |
| Chief Creative Officer | Ant White |
| Creative Director | Ashley Wilding |
| Creative Director | Daniel Davison |
| Designer | Trent Michael |
| Designer | Vanessa Saporito |
| Designer | Phil Tibballs |
| Director | Toby Pike |
| Director | Mike Tosetto |
| Producer | Kyla Bridge |
| Producer | Katena Valastro |
| Producer | Natalie Hort |
| Producer | Marge McInnes |
| Executive Producer | Holly Alexander |
| Executive Producer | Rob Galluzzo |
| Executive Producer | Corey Esse |
| Casa di Produzione | FINCH |
| Casa di Produzione | ARC Edit |
| Account Management Team | Renee Hyde |
| Account Management Team | Sam Mcgown |
| Account Management Team | George Robertson |
| Account Management Team | Caitlin Adler |
| Creative technologist | Matthew Rose |
| Data Scientist | James Greaney |
| Direttore della fotografia | Dan Freene |
| Editor | King Yong |
| Group Creative Director | Brian Jefferson |
| Product Manager | Anthony Harca |
| Strategist | David Halter |
| Strategist | Calvin Cain |
| Strategist | Lucy Bowers |
| Strategist | Hannah Garcia |
| Strategist | Will McClure |
| Creative Team | Peta Einberg |
