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The week's Top5 marketing campaigns : Jun 27, 2022
1
adidas - Liquid Billboard
Havas Worldwide Middle East
Havas' Liquid Billboard Beyond the Surface campaign for adidas has won a stunning 67 awards so far this season, including a coveted Cannes Grand Prix! Well-deserved recognition for such an important social statement and innovative activation.
| Titolo | Liquid Billboard |
| Brief | 32% of women in the world don’t feel comfortable swimming in public.In the Middle East, that number rises to 88%.The world’s first swimmable billboard. Made to encourage every woman in Dubai to become ambassadors of adidas’ new inclusive swimwear collection, irrespective of their shapes, ethnicities, abilities or religion.By physically diving in, each woman became part of the global conversation.The 5-meter high and 3-meter deep that doubles as a fully usable swimming pool capable of holding 11500 gallons of water, was built in less than three weeks.The structure was fitted with special underwater cameras that transformed every woman’s experience into personalized adidas posters, and live-streamed every dive on the city’s largest digital display at Dubai Mall.Women who’ve only seen athletes and models on billboards, saw themselves celebrated the same way. Breaking down personal and societal barriers to finding their confidence in water. |
| Agenzia | Havas Worldwide Middle East |
| Campagna | Beyond the Surface |
| Cliente | adidas |
| Marca | adidas |
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| Posted | Novembre 2021 |
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| Tipo di Media | Case Study |
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| Director of Brand Communications & Sports Marketing | P..l O'....or Solo abbonati |
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2
The Kiyan Prince Foundation - Long Live the Prince
Cannes Titanium Grand Prix winner from Engine for the Kiyan Prince Foundation in the UK. The foundation was created to combat violence affecting young people, following Kiyan's tragic death. Click to view this amazing campaign.
| Titolo | Long Live the Prince |
| Agenzia | Engine UK |
| Campagna | Long Live the Prince |
| Cliente | The Kiyan Prince Foundation |
| Marca | The Kiyan Prince Foundation |
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| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Post Produzione | Framestore |
| Sound Design Company | String and Tins |
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3
Penny - The Wish (228s)
Good to see recognition for creative excellence coming out of Germany with this Cannes Grand Prix winner for Film Craft, from Serviceplan, for retailer Penny. Check out our beachside interview with the client at Penny and the Serviceplan team! https://www.adforum.com/liveincannes/mylions-2022-4
| Titolo | The Wish (228s) |
| Agenzia | Serviceplan Campaign |
| Campagna | The Wish |
| Cliente | PENNY |
| Marca | Penny |
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4
Suncorp - One House to save many
22 Awards so far including the Cannes Grand Prix for Product Innovation, this work for insurer Suncorp in Australia features a house designed to mitigate weather-related issues. Creative from Leo Burnett in Sydney.
| Titolo | One House to save many |
| Agenzia | Leo Burnett |
| Campagna | One House to save many |
| Cliente | Suncorp Metway |
| Marca | Suncorp |
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5
Sheba - Hope Reef (Case Film)
2x Cannes Grand Prix winner for Ambient and Outdoor Typography, Sheba creates the Hope Reef, raising funds to restore coral reefs globally and positively impact fish habits and marine life. Creative from AMV BBDO in the UK.
| Titolo | Hope Reef (Case Film) |
| Agenzia | AMV BBDO |
| Campagna | Hope Grows |
| Cliente | Mars, Inc. |
| Marca | Sheba |
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EDITOR'S PICK
+1
Tough Turban - Tough Turban
Our +1 is PHNX Awards Grand Prix for Design, Tough Turban, created by Canadian agency ZAK. The turban is a new product to protect motorbike riders who cannot wear a standard helmet.
| Titolo | Tough Turban |
| Brief | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
| Agenzia | Zulu Alpha Kilo |
| Campagna | Tough Turban |
| Cliente | Pfaff Harley-Davidson |
| Marca | Tough Turban |
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| Agency | Zulu Alpha Kilo |
| Chief Creative Officer | ..k M...eh Solo abbonati |
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