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Best travel ads
The best tourism and travel advertisements and campaigns from all over the world.

Best Travel and Tourism Ads of the Month : Apr 12, 2024

1

Vienna Tourist Board - Microdose Vienna

This Innovative new campaign out of Jung von Matt / Donau, in promotion of Vienna Tourist Board, urges viewers to 'Microdose Vienna' by taking a little dose of some of the many sights the city has to offer.

TitoloMicrodose Vienna
Agenzia
Campagna Take A Trip To Vienna
Cliente Vienna Tourist Board
Marca Vienna Tourist Board
Data di Prima Diffusione/Publicazione 2024 / 4
Settore Turismo
Trama Vienna. Known for its opulent architecture, artistic and musical excellence, its illustrious history, outstanding culinary creations and remarkable thinkers, the city of Vienna is so abundant that for some, it can almost feel overwhelming. That is why the Vienna Tourist Board has created a novel way to prepare yourself for the full experience: microdose vienna. A profoundly introspective product innovation playing on the fashionable practice of microdosing, giving you the chance to take a ‘trip’ to Vienna.
In close collaboration with Vienna’s renowned pharmacy Saint Charles Apothecary, six unique Viennese experiences were condensed into six digestible micro-doses. Each micro-dose containing an ingredient directly sourced from a prestigious Viennese institution reaching from Gustav Klimt’s iconic art, the city’s best vineyards, the esteemed Wiener Symphoniker, the Giant Ferris Wheel – the oldest of its kind – to Sigmund Freud and the regal Spanish Riding School.
List of all Viennese micro-doses:
· Klimt’s Reflection: a pill that contains dust particles from Gustav Klimt’s Portrait of Emilie Flöge, extracted during the cleaning process.
· Lifting Spirit: a capsule that contains genuine tartaric acid crystals, a byproduct of the winemaking process, from Viennese field blend Wiener Gemischter Satz.
· Spinning the Wheel: a pill that contains pieces of a steel cable from Vienna’s iconic Giant Ferris wheel placed in ink, delicately applied.
· Viennese Vibrations: a capsule that contains captured pulses from a timpani played in an orchestral setting by the Wiener Symphoniker.
· Tune into Freud: a capsule that contains the abstract essence of Freud’s wisdom, absorbed during the time it spent in storage in Freud’s personal safe.
· Regal Strength: a capsule that contains the essence of Lipizzaner stallions’ sweat harvested after a training session at the Spanische Hofreitschule in Vienna.
Created in a limited edition of 380 sets, "microdose vienna” has been sent to selected media representatives and content creators from the USA and UK along with an invitation to finally take a trip to Vienna. The target audience in the USA and UK can also win sets through the official landing page 
Norbert Kettner, CEO of the Vienna Tourist Board comments: “We are thrilled to launch 'microdose vienna,' a unique campaign that embodies Vienna's innovative spirit and cultural richness. Through this initiative, we invite the global community to sample a taste of our city's essence, aiming to create a meaningful connection with Vienna. We want to share a piece of our city's soul in a novel way, proving that even a small dose of Vienna can be profoundly captivating. We look forward to welcoming visitors to explore the full beauty and depth of our city." Before taking "microdose vienna" it is important to notice that this product should preferably be consumed during introspective moments, at one’s own risk and by taking into account that it could stir one possible side-effect: A subtle longing for truly exceptional experiences only a real trip to Vienna could satisfy.
Tipo di Media Web Film
Lunghezza
Market Stati Uniti, Regno Unito
Più informazioni https://www.wien.info/en/microdose
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Art Director
Copywriter
Account Manager
Account Manager
Casa di Produzione
Director of Brand Management
Brand Communications Director
Campaign Management
Campaign Management
2

Black & Abroad - See You There

With the help of McCann Canada, Black & Abroad tackles racial prejudice seen in AI, asserting that they see you abroad even if AI doesn't.

TitoloSee You There
Agenzia
Campagna See You There
Cliente Black & Abroad
Marca Black & Abroad

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PostedMarzo 2024
SettoreSolo abbonati
Tipo di Media Case Study
Lunghezza
Chief Creative Officer ..n Ma.....ie Solo abbonati
Creative Director P...o I..o Solo abbonati
Art Director S...ey G....ns Solo abbonati
Copywriter ..o D..g Solo abbonati
Group Director A...ud I...d Solo abbonati
3

WellingtonNZ - You Would In Wellington

Wellington NZ and Clemenger BBDO know that there a lot of things that you've thought about doing and you've never done before, but you would in Wellington

TitoloYou Would In Wellington
Agenzia
Campagna You Would In Wellington
Cliente WellingtonNZ
Marca WellingtonNZ

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Casa di Produzione Ho.....on F...s Solo abbonati
Director L...s Su.....and Solo abbonati
Producer B...gh Su.....and Solo abbonati
Chief Creative Officer B...id A...ma Solo abbonati
Advertising Manager T..d Ba....el Solo abbonati
4

JSX - This Is How I Fly
PMG

In their latest installment, JSX shows you all the ways that they allow you to fly with their stellar air carrier quality.

TitoloThis Is How I Fly
Agenzia
Campagna This Is How I Fly
Cliente JSX
Marca JSX

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
TramaSolo abbonati
Tipo di Media Interattivo
Lunghezza
MarketSolo abbonati
Più informazioniSolo abbonati
Executive Creative Director A...ew H...er Solo abbonati
Executive Creative Director K..e K...ey Solo abbonati
Copywriter B...y J...g Solo abbonati
President ..n D...is Solo abbonati
Art Director K...n Yu.....ich Solo abbonati
Designer H...ah H...ar Solo abbonati
Account Director M...ca Abb.......ento Solo abbonati
Account Supervisor M...n O...ch Solo abbonati
Agency Producer B....et Fo....ot Solo abbonati
Agency Executive Producer A...da H...se Solo abbonati
Strategy Director St.....ie D...ak Solo abbonati
Strategy Director S....na T..i Solo abbonati
Brand Strategy Manager Y..h S..h Solo abbonati
Casa di Produzione ..e Re....ic .o Solo abbonati
Managing Director C...ie Ca....ay Solo abbonati
Executive Producer B...n H...g Solo abbonati
Director A...ew R..n Sh....rd Solo abbonati
Editor D..n P...on Solo abbonati
Footage B...n B...ey Solo abbonati
Special Effects / VFX B....tt L...s Solo abbonati
Sound G..g C....on Solo abbonati
Chief Executive Officer (CEO) A..x W...ox Solo abbonati
Marketing Communications ..n K....an Solo abbonati
Senior Brand Manager A...na D..z Solo abbonati
5

Tourism Tasmania - Become a Winter Person
BMF

It may be the off season, but you can still come down to Tasmania for air, and who knows; You might just become a winter person.

TitoloBecome a Winter Person
Agenzia
Campagna The Off Season
Cliente Tourism Tasmania
Marca Tourism Tasmania

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Data di Prima Diffusione/Publicazione Solo abbonati
SettoreSolo abbonati
Tipo di Media Televisione
Lunghezza
Agency
Casa di Produzione
Media Agency S....om M...a ..y L... Solo abbonati
Director K..a B....ey Solo abbonati
Casa di Produzione AR......ACK Solo abbonati
Direttore della fotografia J..k B....es Solo abbonati
Photographer .o D..k Solo abbonati
PR Agency Re.....as Solo abbonati
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