The week's Top5 marketing campaigns : Jun 20, 2022

Major new fully-integrated campaign and positioning from United Airlines, that puts the brand firmly on the side of sustainability. 'Good Leads the Way' is activated across TV, print and OOH installations, touching on multiple responsible themes, from pollution to DEI. Creative and strategy from 72&Sunny.

A second execution in United's 'Good Leads the Way' repositioning focuses on the airlines' commitment to sustainable fuel.

Co-Op food stores have been around in the UK for a long time, with roots in the community as the local food shop. This campaign, through Lucky Generals, communicates that your food purchases benefit your community through scenes of social gatherings.

Actor LeVar Burton joins Osmo to promote early childhood literacy. Osmo sells educational learning toys and we liked that this ad has a serious, eloquent conversation with adults about the benefits of early-age learning. A standout campaign in the category. Creative from B-Reel.

Eye-catching and unusual print ad for McDonald's from TBWA\Paris, that is better categorized as art work! The 'reconciliation' is between the diver and the squid.

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

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• Marca: McDonald's
• Paese: Francia

• Cliente: McDonald's

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Titolo	Reconciliation
Agenzia	TBWA\PARIS
Campagna	Reconciliation
Cliente	McDonald's
Marca	McDonald's
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Posted	Giugno 2022
Settore	Solo abbonati
Tipo di Media	Stampa e stampati
Illustrator	L...s Wa.....su Solo abbonati
Chief Creative Officer	Be....in M....al Solo abbonati
Chief Creative Officer	F....in Cl....ie Solo abbonati
Art Director	A...ey L...t Solo abbonati
Art Buyer	Is....le J....RT Solo abbonati
Senior Vice President	X...er R...ux Solo abbonati
Brand Marketing Director	J..é J....to Solo abbonati
Senior Marketing Manager	B...it K..b Solo abbonati
Managing Director	Jo....an S...g Solo abbonati
Account Director	J...e Mo....né Solo abbonati
Account Manager	Ma....eu C....es Solo abbonati
Account Executive	K...a Mi....ca Solo abbonati

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To mark Juneteenth and the emancipation of the last African American slaves in the US in 1865, our +1 spot this week is dedicated to work from the kids at Create Not Hate. The initiative was set up by Trevor Robinson and his agency Quiet Storm in the UK, to fight racism through creativity.

Quiet Storm

Quiet Storm London, Regno Unito

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• Marca: Create Not Hate
• Paese: Regno Unito

• Cliente: Create Not Hate

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Titolo	Racist Dog 3
Agenzia	Quiet Storm
Campagna	Racism is Ridiculous
Cliente	Create Not Hate
Marca	Create Not Hate
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Posted	Giugno 2022
Settore	Solo abbonati
Tipo di Media	Stampa e stampati
Agency	Q...t S...m Solo abbonati
Media Agency	T...l M...a Solo abbonati
Agency Contribution	E...ne .K Solo abbonati
PR Agency	pe.....ion com.......ion Solo abbonati
Creative Agency	R...ey S...t As.....tes Solo abbonati
Agency	C...te ..t H..e Solo abbonati
Agency Contribution	L..e .r F..r Solo abbonati
Youth outreach	M...on C....il Solo abbonati
Mentor	D..e ..e Solo abbonati
Creative Team	L..e S...t Solo abbonati
Creative Director	M..t D...s Solo abbonati
Creative Team	..i H...ng Solo abbonati
Creative Lead	T...or Ro....on Solo abbonati
Mentor	P..l J...an Solo abbonati
Creative Team	G..g ..y Solo abbonati
Creative Team	J..k B....ey Solo abbonati
Post Produzione	K..k F..g ..m Solo abbonati
Creative Lead	R...a Ro....on Solo abbonati
Mentor	D..g R....rn Solo abbonati
Mentor	..b J...us Solo abbonati
Creative Team	H...y I...n Solo abbonati
Creative Team	..d S...h Solo abbonati
Creative Team	C...e H...ag Solo abbonati
Media Placement	..z K....ff Solo abbonati
Concept	..t H...is Solo abbonati
Concept	Le.....ughn S...h Solo abbonati
Post Produzione	M....ew S....es Solo abbonati
Project Manager	S...er Ro.....oek Solo abbonati
Project Manager	C...s Muir.........andez Solo abbonati
Youth Outreach	M....sa S....rt Solo abbonati
Youth Outreach	E...ne S...h Solo abbonati
Mentor	M...ey Mu....ad Solo abbonati
Mentor	C...s M....rd Solo abbonati
Mentor	M....el A...ey Solo abbonati
Mentor	B...el La....ui Solo abbonati
Mentor	C....ie H...am Solo abbonati
Media Placement	M...r Ha.....hah Solo abbonati
Media Placement	K...if D...i Solo abbonati
Idea Creation	F...on H...t Solo abbonati
Idea Creation	M....na Go....ez Solo abbonati
Casa di Produzione	..e ..d B...k R..d Solo abbonati
Casa di Produzione	..e M..l L...on Solo abbonati
Post Produzione	..e M..l L...on Solo abbonati

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