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The week's Top5 marketing campaigns : Jun 13, 2022
1
Burger King - Burger Glitch
Super-clever work from Ogilvy and DAVID for Burger King that connects with gamers. This in-game, glitchy campaign delivered 11% growth with young adults, 60k sales and praise from the discerning gamer community!
| Titolo | Burger Glitch |
| Agenzia | David The Agency |
| Campagna | Burger Glitch |
| Cliente | Burger King |
| Marca | Burger King |
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| Posted | Giugno 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Global CCO | Pancho Cassis |
| Global COO | Sylvia Panico |
| Global PR Director | Sandra Azedo |
| ECD | Edgard Gianesi, Renata Leão |
| Creative Director | Fabrício Pretto, Rogério Chaves |
| Creative | Renato Simon, André Mezzomo |
| Account | Carolina Vieira, Cacá Franklin, Larissa Zanardi, Carol Cury |
| Producer | Fernanda Peixoto, Tuna Canepari, Ana Beatriz Duarte |
| Planning | Luciana Mendes, Carolina Silva, Angel Pinheiro |
| Media | Marcia Mendonça, Thomaz Chamiso, Leonardo Berenguer, Pedro Graça, Victor Fortes, Guilherme Garcia |
| Innovation and Tech | Toni Ferreira, Gustavo Nanes, Arthur Gregolini |
| Social Media | Maike Maio, Marcelo Reis |
| Content | Bruno Gonçalves, Bruno Portela, Fernanda Angelo, Gabriella Machado, Ully Correa, Natália Ferrini, Maiara Amaral, João Capusso |
| Data Intelligence | Mailson Dutra, Ana Veiga |
| Client Approval | Ariel Grunkraut, Juliana Cury, Daniel Packness, Thata Martins, Jade Solano |
| Producer Company | Vetor Zero |
| Director | Gabriel Nóbrega, Alberto Lopes, Sergio Salles |
| Sound Producer | Hefty |
2
thesun.co.uk - Laundrette
One in a series of shorts for the UK's The Sun newspaper, promoting great content on The Sun's website. Creative from The&Partnership in the UK.
| Titolo | Laundrette |
| Agenzia | T&Pm |
| Campagna | Laundrette |
| Cliente | News UK |
| Marca | thesun.co.uk |
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| Posted | Giugno 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
3
Jeep - Nature is in Our Nature
Jeep affirms its status as synonymous with outdoor adventure by transforming its iconic grille into scenes from nature. Creative from Publicis, initially running in UAE and planned for global roll-out this year.
| Titolo | Nature is in Our Nature |
| Agenzia | Publicis Middle East |
| Campagna | Nature is in Our Nature |
| Cliente | Stellantis |
| Marca | Jeep |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Più informazioni | Solo abbonati |
| Executive Creative Director | T..i G....si Solo abbonati |
| Creative Director | A...n M...is Solo abbonati |
| Copywriter / Art Director | J...n W...en Solo abbonati |
| Junior Art Director | E..b S...an Solo abbonati |
| Integration Director | ..y S...an Solo abbonati |
| Chief Creative Officer | R...el A....to Solo abbonati |
| Creative Director | M....ed B....HE Solo abbonati |
| Associate Creative Director | D...o Wo....nn Solo abbonati |
| Associate Creative Director | E...k M...ró Solo abbonati |
| Senior Art Director | P...o Ot.....ni Solo abbonati |
| Art Director | R...y B...on Solo abbonati |
| Business Lead | J..n Tr.....si Solo abbonati |
| Senior Account Manager | M...ne M...em Solo abbonati |
| Chief Marketing Officer (CMO) | M...em N..m Solo abbonati |
| Head of Marcom | Cr....na G...a .a L...ta Solo abbonati |
| Brand Marketing | L..a C....go Solo abbonati |
4
Rémy Martin - Sidecar Magic Hour
Super-stylish work from Fred & Farid in NY for Remy Martin, with distinctly French flair in its art direction and production values.
| Titolo | Sidecar Magic Hour |
| Agenzia | FRED & FARID New York |
| Campagna | Sidecar Magic Hour |
| Cliente | Rémy Martin |
| Marca | Rémy Martin |
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| Posted | Giugno 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | R...y S..z Solo abbonati |
5
Inkbox - Big Ink Energy
Bic's Inkbox semi-permanent tattoos lean into Gen Z culture, putting the product central to self-expression and individuality - unapologetically. Video creation from Forsman & Bodenfors in NYC.
| Titolo | Big Ink Energy |
| Agenzia | Forsman & Bodenfors New York |
| Campagna | Big Ink Energy |
| Cliente | Bic |
| Marca | Inkbox |
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| Posted | Giugno 2022 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Web Film |
| Lunghezza | |
| Advertising Manager | T...r H....ey Solo abbonati |
| Chief Marketing Officer (CMO) | W...ae ..m Solo abbonati |
| Advertising Manager | B...n S...ey Solo abbonati |
| Content Producer | R....em Car.......ner Solo abbonati |
| Social Media Producer | ..x Do....ly Solo abbonati |
| Associate Art Director | S...h H...ey Solo abbonati |
| Director of Business Development | Kr....ne Ga....do Solo abbonati |
| Creative Team | S...h Ra....tz Solo abbonati |
| Creative Team | C...r Pa.....on Solo abbonati |
| Creative Team | J..e D...Alta Solo abbonati |
| Creative Team | B...t B..o Solo abbonati |
| Creative Team | E..a Er....on Solo abbonati |
| Production | L...a P....ro Solo abbonati |
| Production | ..m J..e Solo abbonati |
| Business Partnership | L....ey C...na Solo abbonati |
| Business Partnership | P...r W...en Solo abbonati |
| Business Partnership | K....en A...hi Solo abbonati |
| Strategist | S...e G...ki Solo abbonati |
| Strategist | Ma....na M...os Solo abbonati |
| Casa di Produzione | ..e M...a Cr....ve Solo abbonati |
| Executive Producer | .u Al.....ri Solo abbonati |
| Director | ..n S...h Solo abbonati |
| Director | L...y L...h Solo abbonati |
| Producer | H..e K...ne Solo abbonati |
| Assistant Director | N..o Um.....ez Solo abbonati |
| Direttore della fotografia | C...es .. G..í Solo abbonati |
| Production Designer | M...o S....no Solo abbonati |
| Wardrobe / Stylist | I...el Do....ech Solo abbonati |
| Choreography | M....na B....ge Solo abbonati |
| Photographer | C...na M....ns Solo abbonati |
| Lead Compositor | M...y S...h Solo abbonati |
| Compositor | ..e St.....kov Solo abbonati |
| Motion Graphics Designer | G....el T...as Solo abbonati |
| Story Development | A...ie B...l Solo abbonati |
| Editing Company | ..e M...a Cr....ve Solo abbonati |
| Colorist | A...i A...ey Solo abbonati |
| Footage | N....ic Solo abbonati |
| Sound Designer | ..x R....am Solo abbonati |
| Sound Designer | ..n R....am Solo abbonati |
| Production Service Company | Va....nd F...s Solo abbonati |
| Production Service Executive Producer | Fe....do B...ll Solo abbonati |
| Production Service Executive Producer | G....el C....tu Solo abbonati |
EDITOR'S PICK
+1
iPhone 13 - Detectives
Our +1 this week won a gold pencil at The One Club for Creativity, so although the ad ran in the US some time ago, it's worthy of a revisit! Very entertaining video featuring two detectives on a stake-out, for iPhone 13. Enjoy!
| Titolo | Detectives |
| Agenzia | O Positive |
| Campagna | Detectives |
| Cliente | Apple |
| Marca | iPhone 13 |
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| Posted | Giugno 2022 |
| Settore | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | O Positive |
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