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Best of marketing innovation : Nov 12, 2020
1
Ural Music Night Festival - ANTYfest
New kind of experience.
| Titolo | ANTYfest |
| Brief | The pandemic forced all music events around the world to be cancelled or postponed indefinitely. At the same time, the industry of music festivals has suffered immensely because of the social distancing regulations. Ural Music Night has united 10 festivals all around the world and made them happen through ANTYfest. The idea was to recreate the spirit of the crowd with those who don’t have to follow the lockdown rules — with actual ants. The project pre-launched with a broadcast of a 5-hour concert. 20 international music bands were performing live to 8000 actual farm-grown ants. 11 micro-scale replica sets of the 11 participating festivals were hand-made to host actual ants. Then the website was launched. It is a kind of an “ant-nest” where you can “travel” around the map of festivals, buy their merch and donate money to them. |
| Agenzia | Voskhod |
| Campagna | ANTYfest |
| Cliente | Ural Music Night Festival |
| Marca | Ural Music Night Festival |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Entrant Company | V....od Solo abbonati |
| Creative director | A...ei Gu......lin Solo abbonati |
| Creative director | A...n R...in Solo abbonati |
| Copywriter | I...m Gu....ov Solo abbonati |
| Copywriter | An.....iya Ma....va Solo abbonati |
2
Stirio Miele - Laundry Records
Serviceplan
Everyone needs to hear about silence.
| Titolo | Laundry Records |
| Agenzia | Serviceplan |
| Campagna | Laundry Records |
| Cliente | Miele |
| Marca | Stirio Miele |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Filosofia | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Televisione |
| Lunghezza | |
| Marketing Director | Ve....ka Sh....na Solo abbonati |
| Lead Marketing Communications | S...in Is.....va Solo abbonati |
| Marketing Manager | Sv....na Ch.....ova Solo abbonati |
| Advertising Manager | S...ey Ka.....hi Solo abbonati |
| Advertising Manager | N....ia G...va Solo abbonati |
| Worldwide Executive Creative Director | J...n R....ko Solo abbonati |
| Account Director | R...an G...ev Solo abbonati |
| Chief Executive Officer (CEO) | O..a St......nko Solo abbonati |
| Executive Creative Director | E....ia Ar....na Solo abbonati |
| Strategic Planning Director | An.....ia B....va Solo abbonati |
| Account Manager | S...ei S..n Solo abbonati |
| Copywriter | A...ey Ar.....in Solo abbonati |
| Art Director | K...ia Go....na Solo abbonati |
| Art Director | A..a Ku....va Solo abbonati |
| Art Director | An.....ia Kh.....ts Solo abbonati |
| Interactive Designer | M...m Ka.....ev Solo abbonati |
| Interactive Designer | D...d Kh.....ov Solo abbonati |
| MUSIC Artist | D...ry M....ov Solo abbonati |
| Casa di Produzione | an.....ma s...io Solo abbonati |
| Director / DOP | A...r Sh....ov Solo abbonati |
| Set Designer | Al.....dra Sm....va Solo abbonati |
| Editor | D...il D....ov Solo abbonati |
| Colorist | A...ey Bo....ov Solo abbonati |
| CG Supervisor | I..a Pe.....in Solo abbonati |
| Creative Producer | I..n Og....ov Solo abbonati |
| Executive Producer | M...a Ga.....an Solo abbonati |
| Producer | V....ya Y...na Solo abbonati |
| Production Manager | G....iy Z..n Solo abbonati |
| Production Assistant | D...ry T...in Solo abbonati |
3
Movistar Chile - Unforgettable Lights
Once a month remember to take care of yourself.
| Titolo | Unforgettable Lights |
| Agenzia | VML Chile |
| Campagna | Unforgettable Lights |
| Cliente | Movistar |
| Marca | Movistar Chile |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Filosofia | Solo abbonati |
| Tipo di Media | Esterna |
| Lunghezza | |
| Executive Creative Director | Ra....do Un.....ga Solo abbonati |
| Creative Director | J...nn H..z Solo abbonati |
| Creative Director | R...el P...�n Solo abbonati |
| Copywriter | E....do M...oz Solo abbonati |
| Art Director | K...y He.....dez Solo abbonati |
| Account Director | O...l A...la Solo abbonati |
| Casa di Produzione | .a F...za Solo abbonati |
| Executive Producer | J..e B...ke Solo abbonati |
| Advertising Manager | P...a Ca....as Solo abbonati |
| Advertising Manager | I..a R...r P..s Solo abbonati |
| Advertising Manager | C...en G...ia V...as Solo abbonati |
| Advertising Manager | E...k J..a Solo abbonati |
4
Fifth Third Bank - BuyNow Blocker
Saving money is tough.
| Titolo | BuyNow Blocker |
| Agenzia | Pereira O'Dell |
| Campagna | BuyNow Blocker |
| Cliente | Fifth Third Bank |
| Marca | Fifth Third Bank |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
5
El Miracle - Make it happen
Kids
Think about that special person or moment.
| Titolo | Make it happen |
| Agenzia | Kids |
| Campagna | Make it happen |
| Cliente | El Miracle |
| Marca | El Miracle |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Interattivo |
| Lunghezza | |
EDITOR'S PICK
+1
Xfinity - The Fabric Of America
A flag made from the voices of people who are moving the world forward.
| Titolo | The Fabric Of America |
| Agenzia | Grupo Gallegos |
| Campagna | The Fabric Of America |
| Cliente | Xfinity |
| Marca | Xfinity |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
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| Tipo di Media | Interattivo |
| Lunghezza | |
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