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Best of marketing innovation : Nov 27, 2019
1
Committee Against Torture - Russian Yoga School
Zebra Hero
1 in 10 Russians has faced violence or torture from police or prison officers.
| Titolo | Russian Yoga School |
| Agenzia | Zebra Hero |
| Campagna | Russian Yoga School |
| Cliente | Committee Against Torture |
| Marca | Committee Against Torture |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
2
Clothing & textiles - Zeeman sneaker
It can be simple.
| Titolo | Zeeman sneaker |
| Brief | Why are some sneakers so expensive? To find out, Zeeman developed two designs.The first: the sleek Hybrid Z. Limited edition, exclusive packaging, marketing via social media and influencers. Available exclusively via an auction and in two pop-up stores in Amsterdam and Antwerp. The price: €200. The second: the Basic Z. Made the Zeeman way: a basic design, large production volume, no expensive packaging, for sale in Zeeman stores and the webshop. The price: €12.99. The website explains the difference. Contemporary clothing doesn't have to cost a fortune. Zeeman: it can be that simple. |
| Agenzia | Persuade |
| Campagna | Zeeman sneaker |
| Cliente | Zeeman |
| Marca | Clothing & textiles |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Case Study |
| Web designer | DEPT® |
| Strategy Director | M....el Ri.....wer Solo abbonati |
| Art Director | S...an Ke.....ar Solo abbonati |
| Copywriter | W...er Kra......ger Solo abbonati |
| Designer | Y..i ..n P...el Solo abbonati |
| Shoe design | L..e G..l Solo abbonati |
| Project Manager | L...a ..n ..r V...en Solo abbonati |
| Social Media Manager | N...ke V....nt Solo abbonati |
| Online Production | S...ia Te.....en Solo abbonati |
| Media Strategist | F..i H....en Solo abbonati |
| Photographer | H..s Pi....se Solo abbonati |
| Animator - Animation | S...io M...k Solo abbonati |
| PR Agency | W..h l..e N..s Solo abbonati |
| PR Agency | Ga....oo Solo abbonati |
| Pop up store | C...T Solo abbonati |
3
American Friends of Georgia Shelter for the homeless - Dze_Georgian Project
The more second hand clothes look, the more expensive they are.
| Titolo | Dze_Georgian Project |
| Brief | At Dzegvi shelter for homeless, its inhabitants often wear "vintage" clothes that could be considered trendy today. So the agency created a fake fashion brand called the Dze_Georgian Project. The models were Dzegvi shelter inhabitants in their own outfits. Thanks to outdoor and social media visuals, people were soon trying to figure out who was behind the brand. The truth was revealed during the Mercedes Fashion Week, the most anticipated fashion event in Georgia. The trendiest fashion bloggers and celebrities started to discuss the importance of charity. |
| Agenzia | Windfor's |
| Campagna | Dze_Georgian Project |
| Cliente | American Friends of Georgia |
| Marca | American Friends of Georgia Shelter for the homeless |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Case Study |
| Creative Chief | V..o Ka.....dze Solo abbonati |
| Executive Creative Director | N..o Go.....dze Solo abbonati |
| Executive Creative Director | B..a Mep......ili Solo abbonati |
| Creative Director | B..i As....ni Solo abbonati |
| Senior Art Director | M..i Su......ili Solo abbonati |
| Senior Copywriter | I...a Sak......dze Solo abbonati |
| Art Director | T...a S....KI S...ia Solo abbonati |
| Client Service Director | T...r Ts.....dze Solo abbonati |
| Senior Account Manager | I..a Sv....ze Solo abbonati |
| Junior Account Manager | T..a K....va Solo abbonati |
| Graphic Designer | M...o Nar......ili Solo abbonati |
| Graphic Designer | M..o Ch....ze Solo abbonati |
4
Puma - #eKingPelé
Let's help the King experience another historic moment.
| Titolo | #eKingPelé |
| Agenzia | BETC HAVAS |
| Campagna | #eKingPelé |
| Cliente | Puma |
| Marca | Puma |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | ..h ..y Solo abbonati |
| Executive Creative Director | A...ea Si....ra Solo abbonati |
| Creative Director | G....el S...ro Solo abbonati |
| Creative Director | M...lo M..o Solo abbonati |
| Creative Team | V...or C....lo Solo abbonati |
| Creative Team | L....ro Ol....ra Solo abbonati |
| Creative Team | V...r C...as Solo abbonati |
| Creative Team | R..l L..a Solo abbonati |
| Media Director | Ca....ha Ga.....di Solo abbonati |
| Media Director | Fa....io D...te Solo abbonati |
| Media Director | St.....ie S...or Solo abbonati |
| Account Manager | G....na D...n Solo abbonati |
| Strategist | A...ha ..m Solo abbonati |
| Strategist | M....la Na.....nto Solo abbonati |
| Integrated Production Director | A..a L...a F...az Solo abbonati |
| Casa di Produzione | Mo.....sta Cr....ve Pr.....rs Solo abbonati |
| Executive Producer | M....lo Mo....ro Solo abbonati |
| Director | Al.....re L...s Solo abbonati |
| Director | A...é I...cio Solo abbonati |
| Photographer | T...o C....ro Solo abbonati |
| Photographer | N...or G..n Solo abbonati |
| Production Coordinator | J..n A....to A...so Solo abbonati |
| Editing Company | ..e ..d Solo abbonati |
| 3D Modeler | P...o F...pe S...a Solo abbonati |
| Sound Design Company | Sa....te A...o Solo abbonati |
| Music Director | R....to C...ho Solo abbonati |
| Music Director | K..o Si....ra Solo abbonati |
| Music Director | H...o A....fi Solo abbonati |
| Music Director | D...el I....ck Solo abbonati |
| Music Producer | R....to C...ho Solo abbonati |
| Music Production | K..o Si....ra Solo abbonati |
| Music Production | H...o A....fi Solo abbonati |
| Music Production | D...el I....ck Solo abbonati |
| Music Production | M..e V...k Solo abbonati |
| Music Production | T...go C...i Solo abbonati |
| Music Production | C...ly C....es Solo abbonati |
| Music Production | H...on Ol....ra Solo abbonati |
| Music Production | ..n S...ra Solo abbonati |
| Finishing | R....do B....an Solo abbonati |
| Finishing | C...o M....ti Solo abbonati |
| Finishing | C...a C...nea Solo abbonati |
| Finishing | ..n S...ra Solo abbonati |
| Finishing | I....ra P...a Solo abbonati |
| Production Coordination | ..a Co....ro Solo abbonati |
| Production Coordination | M....na Ta....li Solo abbonati |
| Production Coordination | R..a Ol....ra Solo abbonati |
5
Volkswagen California - California Stays
This is what freedom looks like.
| Titolo | California Stays |
| Brief | The VW camper van encapsulated the spirit of the 60s: road trips with only freedom on the horizon. With hotter, longer summers, there's never been a better time to get on the road again with the Volkswagen California. But in Denmark, not using an official camp site is punishable by a fine, seriously undermining the sense of liberty symbolised by the vehicle. So VW partnered with landowners across the country to launch California Stays – overnight spots in Denmark’s most remote and breathtaking locations, bookable for free on AirBnB and Booking.com. |
| Agenzia | Belong Agency |
| Campagna | California Stays |
| Cliente | Volkswagen |
| Marca | Volkswagen California |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Problema | Solo abbonati |
| Tipo di Media | Case Study |
| Chief Creative Officer | T...as B...g Solo abbonati |
| Executive Creative Director | F...h ..b Solo abbonati |
| Associate Creative Director | L..e J....en Solo abbonati |
| Director | S...e Bj....of Solo abbonati |
| Strategy Director | L...se B...dt Solo abbonati |
| Strategic Planner | J...b S....er Solo abbonati |
| Designer | M...in M....ke Solo abbonati |
| Designer | L...a ..y Li.....dt Solo abbonati |
| Production Company Producer | J...e Wi.....es Fr....en Solo abbonati |
| Digital Campaign Manager | M...e Ti....nd Solo abbonati |
| Project Manager | L..e Sk.....æk L...en Solo abbonati |
| Chief Executive Officer (CEO) | D...ev Ahle.........rvig Solo abbonati |
| Associate Project Manager | L...e B...n M...ler Ha.....en Solo abbonati |
| Assistant Editor | T...as M...n Solo abbonati |
| Editor | J...er L..d Solo abbonati |
EDITOR'S PICK
+1
Snickers - Snickers Suit Swag
How do you stand out from the crowd?
| Titolo | Snickers Suit Swag |
| Brief | In Canada alone, the NBA is sponsored by no less than 32 brands. There’s hardly anywhere you can look without seeing a logo. So when Snickers wanted to stand out from the crowd, it went somewhere no brand had gone before – the tunnel walk; the place where players show off their fashion savvy. After Toronto Raptor Delon Wright appeared in an outrageously oversized suit, the story was picked up by every major Canadian sports media outlet. But Delon's fashion faux pas was not entirely his fault. As Snickers knows, you're not you when you're hungry. |
| Agenzia | BBDO Canada |
| Campagna | Snickers Suit Swag |
| Cliente | MARS |
| Marca | Snickers |
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| Posted | Novembre 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Chief Creative Officer | D...se Ro....to Solo abbonati |
| Chief Creative Officer | T..d M...ie Solo abbonati |
| Associate Creative Director | D...k B...s Solo abbonati |
| Associate Creative Director | R..a Ch.....jee Solo abbonati |
| Associate Creative Director | J..f C...ng Solo abbonati |
| Copywriter | L...on C..i Solo abbonati |
| Group Account Director | St.....ie P..e Solo abbonati |
| Account Director | St.....ie M....ns Solo abbonati |
| Account Supervisor | S...ey S...ke Solo abbonati |
| Vice President (VP) | ..m K...y Solo abbonati |
| Account Planner | ..m K...y Solo abbonati |
| Digital Strategist | Co....ey D...ne Solo abbonati |
| Editor | J...my S...e Solo abbonati |
| Music | M..e R....ck Solo abbonati |
| Sound | M..e R....ck Solo abbonati |
| Casa di Produzione | F...e B..O Solo abbonati |
| Executive Producer | D..e L...ke Solo abbonati |
| Production Company Producer | P..l F..r Solo abbonati |
| Direttore della fotografia | .J D...y Solo abbonati |
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