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Best of marketing innovation : Oct 23, 2019
1
Shell / Prati Donaduzzi - Transplanted Cars
More than 33,000 people are waiting for a transplant in Brazil.
| Titolo | Transplanted Cars |
| Agenzia | Capim.AG |
| Campagna | Transplanted Cars |
| Cliente | Prati Donaduzzi / Shell |
| Marca | Shell / Prati Donaduzzi |
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| Data di Prima Diffusione/Publicazione | Solo abbonati |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Creative Director | G....vo .u F....as Solo abbonati |
| Creative Director | M....lo Sa.....nto Solo abbonati |
| Copywriter | G....vo .u F....as Solo abbonati |
| Art Director | M....lo Sa.....nto Solo abbonati |
| Account Planner | Vi....us V...ro P....ra Solo abbonati |
| Public Relations | T...o Me....ça Solo abbonati |
| Public Relations | Ra....la Ma.....li Solo abbonati |
| Public Relations | L..s F....ri Solo abbonati |
| Advertising Manager | L...s A...es Solo abbonati |
| Advertising Manager | V....te S...r Solo abbonati |
2
Prostate Cancer Awareness - Famous Fingers
Guys like to talk about a lot of things.
| Titolo | Famous Fingers |
| Brief | Even though prostate cancer kills 4,000 Canadian men every year, guys don’t like to talk about prostate exams. But they do like to talk about sports, music and movies. So we combined the thing they don’t like to talk about with the things they do because making it easier to talk about prostate cancer just might save their lives. |
| Agenzia | McCann Montreal |
| Campagna | Famous Fingers |
| Cliente | Prostate Cancer Canada |
| Marca | Prostate Cancer Awareness |
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| Posted | Gennaio 2019 |
| Settore | Solo abbonati |
| Trama | Solo abbonati |
| Tipo di Media | Case Study |
| Post Production | Alter Ego |
| Chief Creative Officer | D...en C...ke Solo abbonati |
| Executive Creative Director | J..h S...n Solo abbonati |
| Associate Creative Director | T...or Mc....hy Solo abbonati |
| Associate Creative Director | C...s Pa....ny Solo abbonati |
| Senior Producer | Ja.....ine Be....re Solo abbonati |
| Account Director | S...h Lo.....co Solo abbonati |
| Chief Strategy Officer | D...in R....ut Solo abbonati |
| Digital Retoucher | Je......rre G...et Solo abbonati |
| Casa di Produzione | Pa....rs F..m Solo abbonati |
| Director | ..n H...t Solo abbonati |
| Director | D..e T...as Solo abbonati |
| Executive Producer | G..i R....ni Solo abbonati |
| Project Manager | C...ne C..n Solo abbonati |
| Quality Assurance Manager | ..f Th.....yer Solo abbonati |
| Developer | E...rd Ga....as Solo abbonati |
| Developer | M....el H...ey Solo abbonati |
| Photographer | A...an Ar.....ng Solo abbonati |
| Executive Producer | D....la F...t Solo abbonati |
| Direttore della fotografia | M....il Pe....ko Solo abbonati |
| Casting | M..n C....ng Solo abbonati |
| Editorial house | S...ts Ed.....al Solo abbonati |
| Editor | G...f He.....on Solo abbonati |
| Line Producer | A...e Fi.....os Solo abbonati |
| Assistant Editor | M...an Ca....ll Solo abbonati |
| Executive Producer | Mi....le R..h Solo abbonati |
| Colorist | C....on H...th Solo abbonati |
| Color Assist | E..k B...ey Solo abbonati |
| VFX Artist | D...d Wh....on Solo abbonati |
| VFX Assistant | Se.....an B...s Solo abbonati |
| Producer | K...e M...ot Solo abbonati |
| Executive Producer | H...a P....ra Solo abbonati |
| Audio Studio | G....on Ma....ws Solo abbonati |
| Casting | B....ox S...d Solo abbonati |
| Voice Director | ..m W...in Solo abbonati |
| Producer | K...y Mc.....ey Solo abbonati |
| VP Media Director | T...ra D...on Solo abbonati |
| Engineer | B...n B....rd Solo abbonati |
| Engineer | C...s M...on Solo abbonati |
| Media Strategist | C....ll ..s Solo abbonati |
3
The Crew 2 - Face Your Ride
Where sensations are key.
| Titolo | Face Your Ride |
| Agenzia | BBDO Paris |
| Campagna | Face Your Ride |
| Cliente | Ubisoft |
| Marca | The Crew 2 |
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| Posted | Ottobre 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
4
POWER PLANT Cinema - Lending Voice To The Silenced
VMLY&R
Once you start to listen to the world, the world will start ringing.
| Titolo | Lending Voice To The Silenced |
| Agenzia | VMLY&R |
| Campagna | Lending Voice To The Silenced |
| Cliente | POWER PLANT Cinema |
| Marca | POWER PLANT Cinema |
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| Posted | Ottobre 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
| Casa di Produzione | l....ox S....os Solo abbonati |
| Casa di Produzione | M...NA Pr......ons Solo abbonati |
| Chief Creative Officer | ..y T...po Solo abbonati |
| Executive Creative Director | J...y N...ng Solo abbonati |
| Creative Director | ..a B...sa Solo abbonati |
| Art Director | C....es ..u Solo abbonati |
| Copywriter | T..a ..y Ba....as Solo abbonati |
| General Manager | N...ng A...o Solo abbonati |
| Audio Engineer | N...i A...no Solo abbonati |
| Head of Post | M...el L....da Solo abbonati |
| Director | P...o R..z Solo abbonati |
| Cameraman | R...el R..z Solo abbonati |
| Cameraman | Ri....nd Ca....an Solo abbonati |
| Cameraman | F....is Gu.....mo Solo abbonati |
| Editor | ..t L...z Solo abbonati |
5
HOK-Elanto - Alepa Block Wish
SOK Media
Customers were able to request the products they want through the Facebook messenger.
| Titolo | Alepa Block Wish |
| Agenzia | SOK Media |
| Campagna | Alepa Block Wish |
| Cliente | HOK-Elanto |
| Marca | HOK-Elanto |
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| Posted | Ottobre 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
EDITOR'S PICK
+1
GSK Consumer Health - Theraflu Flu Tracker based on Big Data analysis
Theraflu created an accurate AI forecast map predicting the progress of flu viruses through Russia.
| Titolo | Theraflu Flu Tracker based on Big Data analysis |
| Agenzia | MediaCom Moscow |
| Campagna | Theraflu Flu Tracker based on Big Data analysis |
| Cliente | GlaxoSmithKline |
| Marca | GSK Consumer Health |
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| Posted | Ottobre 2019 |
| Settore | Solo abbonati |
| Tipo di Media | Case Study |
| Lunghezza | |
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