Titolo | Cheap Flesh |
Agenzia | Publicis Shanghai |
Campagna | Prostitution of Children |
Cliente | Taipei Women's Rescue Foundation |
Marca | Taipei Women's Rescue Foundation |
Posted | Novembre 2013 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | With China's rapid economic development, "prostitution" is also booming. More and more Chinese girls become prostitutes because of poverty or fraud and other reasons. We launched the "Rescue child prostitute" series. The core idea is to depict the booming prostitution industry - through the "black innuendo". Both text and images are trying to show the industry's "advantage": low cost, low unemployment and early retirement. Economic reports with innuendo and intense photography style are used to reveal the contents of the industry that is hidden in the prosperous economic. The aim is to appeal to people to face the issue and rescue these underage girls. |
Tipo di Media | Stampa e stampati |
Chief Creative Officer | Sheena Jeng |
Executive Creative Director | Akae Wang |
Copywriter | Akae Wang |
Copywriter | Kevin Yuan |
Copywriter | Ray Chan |
Art Director | Hsieh Chun-Te |
Photographer | Hsieh Chun-Te |
Typographer | Brian Chiang |
Typographer | Jincheng Li |
Art Buyer | Terri Yuan |
Account Supervisor | Chenghua Yang |
Account Manager | Carrie Tu |
Account Planner | Sheena Jeng |