TENCENT YOUTH SCIENCE FESTIVAL - "POSTER-POSTCARD-POST IT"

Tencent Shenzhen, Cina

Premi

669

Marca: TENCENT YOUTH SCIENCE FESTIVAL
Paese: Cina

Cliente: Tencent

Titolo	POSTER-POSTCARD-POST IT
Agenzia	Tencent
Campagna	POSTER-POSTCARD-POST IT
Cliente	Tencent
Marca	TENCENT YOUTH SCIENCE FESTIVAL
Data di Prima Diffusione/Publicazione	2021 / 5
Settore	Fiere, Eventi, Festivals
Trama	Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn’t enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun. Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, “Becoming Scientist”. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We’ve spent $5,000 on print & publishing and accumulated 5.2 million e-book downloads.
Filosofia	Tencent Youth Science needed a way to connect deeper with its audience than just reached out to children through conferences. This time we’ve transformed the experience by designing an interactive ‘poster-card’ which could also turn into Sci-Fi toys. Scan the QR Code on poster and you will receive an e-book, “Becoming Scientist”. The poster created a fun puzzle for both children and their parents. Children mailed the post cards, shared it on SNS, inspired more to creatively participate and become advocate. We’ve spent $3,000 on print & publishing and accumulated 5.2 million e-book downloads.
Problema	Most of the conference promotional materials for kids are being destroyed then ended up in trash can. But which kid doesn’t enjoy the destruction? We value this destruction as the beginning of the creation. That being the case, why not create a set of posters that supposed to be destroyed. We make science as a game, and we want the children to have fun.
Risultato	Designed a set of posters, conveys event information, scientific knowledge. Socializing and playful. It can be assembled in many shapes at will, also can be expanded into 12 postcards. By scanning the QR code of the poster, you can also get an e-book "Becoming a Scientist". According to the DIY guide, you can assemble various toys. Finally share and discuss with everyone on the social network. 1. Posted at key Beijing middle schools, Tsinghua University. 2. Distribute as a gift at Tencent Science Conference. 3. Published in post office and school, with PR activities reach out to more audience.
Tipo di Media	Freecard/Postcard
Lunghezza	105 seconds
Market	Cina
Più informazioni	https://www.youtube.com/watch?v=NKznYDg5FtU
General Manager	Vincent Li
Assistant General Manager	Xiao Lan Liu
Executive Creative Director	Akae Wang
Copywriter	Ken Lin
Copywriter	Yuanmeng Liu
Illustration	Raintree Chan
Project Manager	Nina Lin