Tencent / Yue Wen Literature Platform - "Legends Lives Forever"

Tencent Shenzhen, Cina

Premi

1240

Marca: Tencent / Yue Wen Literature Platform
Paese: Cina

Cliente: Tencent

Titolo	Legends Lives Forever
Agenzia	Tencent
Campagna	Legends Lives Forever
Cliente	Tencent
Marca	Tencent / Yue Wen Literature Platform
Posted	Settembre 2022
Settore	Varie
Filosofia	What happened if stories don’t get told anymore… they disappear… this is why it’s important even in our more globalized society to share the stories that has been told from generations to generations. They are a big part of every nation identity, without the legendary stories being told we miss a part of our souls as a country. The rise of online culture has brought a wealth of information and entertainment. But it has also diluted interest and knowledge of some of the most important aspects of Chinese cultural, including arts and literature. Yue Wen — a platform dedicated to promoting classic literature—believes that ‘good stories never die.’ That’s especially true for the classic tales that have carried on China’s cultural values for over five thousand years and served as a beacon for those seeking a cultural compass. That’s why Yue Wen breathed new life into 7 classic legends from the ancient text, ‘Classic of Mountains and Seas’ turning traditional myths into modern works. Combining the DNA of classic Chinese art aesthetics with modern art styles, we demonstrated the endless possibilities for classic literature to be transformed into contemporary works. Reviving Classic of Mountains and Seas in a unique animation style, we brought classic Chinese literature to a new audience, and brought more readers to important classic works. Best of all, we inspired readers to create their own reimagined and newly expressed classic tales. In the process, we created an opportunity to attract more people to discover and interact with Chinese tradition, helped build a stronger national identity, and allowed the power of words to enter a new cycle of dissemination.
Tipo di Media	Interattivo
Lunghezza	109 seconds
General Manager	Vincent Li
Executive Creative Director	Akae Wang
Copywriter	Akae Wang
Copywriter	Yuanmeng Liu
Copywriter	Kurt Yang
Art Director	Ken Lin
Art Director	Dong Xia
Art Director	Sonja Xu
Creative Studio	Stink Studios
Managing Director	Ramzi Chaabane
Producer	Lili Xiong
Creative Director	Addie Hao
Copywriter	Mark-Louis Brenndorfer
Production Partner	FINAL FRONTIER
Animation Studio	Nerdo
Creative Director	Alessandro Durando
Production	Letizia Saponaro
Storyboard & Design	Giacomo D’Ancona
Designer	Dalila Rovazzani
Animator - Animation	Dalila Rovazzani
Animator - Animation	Giulia Manna
Animator - Animation	Francesca De Toni
Animator - Animation	Giacomo D’Ancona
Animator - Animation	Simone Di Rocco
Animator - Animation	Alessandro Durando
2D Animation FX	Andrea Asperges
Compositing	Alessandro Durando
Direction	Orion
Production	Daniela Arango
Art Director	Edu Escalante
Designer	Edu Escalante
Designer	Vero Escalante
Designer	Horacio Lorente
Animator - Animation	Edu Escalante
Animator - Animation	Rodrigo Moraes
Animator - Animation	Vicente Ziegler
Animator - Animation	Matías Escobar
Music & Sound Design	Facundo Capece