The animated short film "The Jujube" is based on the genre of Chinese bizarre literary and traditional clay sculpture drama. Tells about a pair of brothers who lost their family property, Accidentally obtained a treasure hunt map left by his father, Finally, it turns into a ghost story due to greed. In just six months since its public release, “The Jujube” won the best animated short film in 5 internationally renowned independent film festivals, including San Francisco Indie Short Festival, New Wave Short Film Festival, Animation Studio Festival, Chicago Indie Film Awards and Roma Short Film Festival. And was invited to participate in many well-known film festivals. The short film uses Sichuan " intangible cultural heritage " way to make clay puppets. The clothing and fine arts originated from the Ming Dynasty more than 600 years ago. The protagonist's movements and fights are integrated into the limbs of Chinese martial arts. The narrator uses the traditional crosstalk art, Invited the famous traditional folk art storyteller Mr. Qin Hao to tell the story, Add a sense of classical opera. This is Tencent Neo-Culture Creativity. A new attempt to promote classical Chinese literature.
Filosofia
Tencent and China Literature jointly launched the "Neo-Culture Creativity Project of Cultural Heritage". The plan will take the cultural heritage included by UNESCO as the prototype, call on Chinese online literary writers to deeply explore the connotation and stories of cultural heritage to create short literary works, and invite directors, screenwriters and short video creators in a new cultural creation model The literary works are further developed in various forms of digital content such as skits, animation, music, etc., to display the charm of the world cultural heritage in a three-dimensional manner.
Problema
As the first attempt of the "Neo-Culture Creativity Project of Cultural Heri", the writer "Cuttlefish that Loves Diving" created the short story "The Jujube" on the occasion of the 25th anniversary of the World Cultural Heritage Site Emei Mountain. The novel is adapted from the legend of Mount Emei, a magical treasure hunt that circulates endlessly because of greed, thus conveying the meaning of "the inner peace of the gods, the outer desires, and no greed". At the same time, a short animation of the same name was created based on the novel. The animation was performed by Qin Hao, a world heritage narrator, and Mr. Weng Jie from China Academy of Art was specially invited to produce a stop-motion animation short film using the “clay sculpture” method of Sichuan intangible cultural heritage.
Risultato
1. The animated short film "The Jujube" has been online on the online platform for a week, with a broadcast volume of 21.253 million; 2. 734 reports on the whole network; 3. The method of disseminating cultural heritage with new cultural innovations this time received a positive response from the Sichuan Provincial Department of Culture and Tourism, which caused 16 prefectural, city and county governments to actively disseminate; 4. Douban scores 7.0, which is much higher than that of short films of the same type; 5. “The Jujube” won the best animated short film in 5 internationally renowned independent film festivals, including San Francisco Indie Short Festival, New Wave Short Film Festival, Animation Studio Festival, Chicago Indie Film Awards and Roma Short Film Festival.