Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Emirati Arabi
| Titolo | Even Our Logo Needs Blood |
| Campagna | Even Our Logo Needs Blood |
| Cliente | Al-Futtaim Health |
| Marca | Al-Futtaim Health |
| Data di Prima Diffusione/Publicazione | 2023 / 1 |
| Settore | Ospedali e Cliniche private |
| Trama | On World Blood Donor Day, we literally put our brand into the centre of our core communication message to highlight a key insight: that a single pint of blood can save up to 3 lives. The very act of donating blood can help to help those affected by natural disasters or accidents, and in urgent need of it. To make this point through visual impact, we dramatically amplified our own logo: showing the top part of the HealthHub Clinic's colour wheel logo slowly filling up with drops of blood) to make the logo 'whole' and 'alive' again. Advertising Agency: Al-Futtaim Health (in-house) Content Specialist/ Senior Copywriter/ Conceptualiser: Cherry Koshy Art Director: Shamseer Kandy Client Servicing: Dennis Daniel, Mohammed Ragab |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Content Creative | Cherry Koshy |
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