Caitlin is Regional Creative Director, EMEA for Facebook and Instagram. Heading up a multi-award winning team of creative directors, planners, producers and technologists who partner with brands big and small to create ground breaking ideas across Facebook, Instagram, Oculus and Messenger platforms. Member of the senior leadership team for Facebook across the EMEA region, and the Global Creative Shop leadership team. Originally from Australia, she became ECD of Proximity BBDO in 2001. and in 2013 she joined ad agency Karmarama to become the Group Executive Creative Director, with the task of creating an integrated advertising community, capable of delivering media-neutral ideas. In 2016 she became the ECD of Cheil UK to head their integrated creative community with a focus on how brands utilise emerging technologies. Caitlin is passionate about doing the right thing by consumers and creating brand experiences that start with consumers' lives not a media channel.