Titolo | RAV 4. Fuelled by Fun. |
Agenzia | GMASCO |
Cliente | Al-Futtaim Motors |
Marca | Toyota RAV4 |
Data di Prima Diffusione/Publicazione | 2024 / 1 |
Trama | We repositioned the newly launched RAV 4 in 2014 in the UAE for Fun activities around town and for a younger TA. To simply move away from it being wrongly perceived at that time as a 'desert horse', which only its elder brother in lineage - the Land Cruiser could be strong enough for to fit that positioning. This was the main KV for a 360 degree campaign under the #FuelledByFun |
Tipo di Media | Integrated Media/360 Activation |
Associate Creative Director/Copywriter | Cherry Koshy |