Creative Director, Content Writer, Copywriter
at
Al-Futtaim Health
Dubai, Emirati Arabi
| Titolo | Blur |
| Campagna | Blur |
| Cliente | Al-Futtaim Health |
| Marca | Al-Futtaim Health |
| Data di Prima Diffusione/Publicazione | 2023 / 1 |
| Settore | Ospedali e Cliniche private |
| Trama | A global study revealed that nearly 600,000 people suffer from some form of visual impairment in the UAE. In fact, most people suffering from glaucoma or cataracts are not even aware they have it! On World Sight Day, we decided to bring this to the fore through stark, simple, visual storytelling across key social media platforms. In the process, we also highlighted a secondary subtle social undercurrent - the issue of road accidents which is also quite high in the UAE. |
| Tipo di Media | Stampa e stampati |
| Creative Content Head & Conceptualiser copywriter | Cherry Koshy |
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