Al-Futtaim Health - "Cervical Cancer Check-up"

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Titolo	Cervical Cancer Check-up
Campagna	Cervical Cancer Check-up
Cliente	Al-Futtaim Health
Marca	Al-Futtaim Health
Posted	Luglio 2022
Settore	Ospedali e Cliniche private
Trama	January is Cervical Cancer month across the UAE. It's also one of the second largest cancers in the country, which is why early detection of the cancer which is 100% treatable is a major communication point. Given the conservative nature of the subject, we created a simple action-driven message that called for a check-up through the clever visual symbol that said everything while communicating this rather sensitive subject to women, especially in the UAE. We backed it up with a free consultation at HealthHub Clinics to encourage footfall. Released on Jan 2022, there was a huge shift in positive responses and leads through social media where the ad was run with a full campaign of email shots and posts (covering causes, symptoms and issues), plus outdoor pushing the campaign forward, despite the Covid pandemic taking centerstage.
Tipo di Media	Stampa e stampati
Creative Director/ Content Head	Cherry Koshy
Art Director	Wael Khammash
Senior Copywriter	Cherry Koshy
Marketing Director	Bassel Bakkar
Illustrator	Wael Khammash