| Titolo | Smile-Soap |
| Brief | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| Agenzia |
TBWA\Switzerland AG
|
| Campagna |
Smile-Soap
|
| Cliente |
SBB AG
|
| Marca |
SBB
|
| Posted | Novembre 2021 |
| Settore | Comunicazione Istituzionale
|
| Trama | To motivate children to follow the governmental advice to wash the hands even more regularly than before, we've put a toy-train into a soapbar. And gave them away as an incentive on Social Media. The more often the kids then washed their hands the faster they get to the toy. |
| Problema | The purpose of SwissPass Smile, the digital Platform for Youth and Families of the Swiss Federal Railways is, to enhance the travel experience. During the pandemic, using public transport became more risky. With our idea we wanted to tackle this issue and motivate kids to wash their hands more often. |
| Tipo di Media |
Case Study
|
| Executive Creative Director |
Manuel Wenzel
|
| Account Director |
Nadja Stickl
|
| Creative Director |
Angelo Sciullo
|
| Art Director |
Isabelle Benz
|
| Copywriter |
Lisa Bolte
|
