| Titolo | Cutcakes – Birthday |
| Agenzia | TBWA\Switzerland AG |
| Campagna | Cutcakes |
| Cliente | Terre des femmes |
| Marca | Terre des femmes |
| Data di Prima Diffusione/Publicazione | 2023 / 5 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | Often FGM is being seen as an integral part of the festivities around a girl becoming a woman. In middle Europe, parties usually feature a cake that makes the event a festivity. Victims of FGM have no reason to celebrate. And not every ritual is a celebration. To raise awareness for the cause, we launched a campaign for social media and print on the international day of genital autonomy: CUTCAKES. It features flashy imagery of vulva cupcakes, visualizing data around FGM.The almost happy campaign imagery paired with devastating messages and data visualization polarized amongst the audience and by doing so, educated them. |
| Tipo di Media | Stampa e stampati |
| Chief Creative Officer | Manuel Wenzel |
| Creative Director | Angelo Sciullo |
| Art Director | Katharina Binder |
| Producer | Fabrice Studer |
| Public Relations | Lisa Kaiser |
| Copywriter | Sarah Rüegger |
| Group Account Director | Jasmine Pierce |
| Photographer | Sven Germann |
| Digital Retoucher | Noemi Rubera |
More Work
SEE ALLCutcakes
- MARCA:
- Terre des femmes
- AGENZIA:
- TBWA\Switzerland AG
Cutcakes (Film)
- MARCA:
- Terre des femmes
- AGENZIA:
- TBWA\Switzerland AG
Cutcakes – Generations
- MARCA:
- Terre des femmes
- AGENZIA:
- TBWA\Switzerland AG
Cutcakes – Deaths
- MARCA:
- Terre des femmes
- AGENZIA:
- TBWA\Switzerland AG
Porsche Taycan - Tesla Targeting
- MARCA:
- Porsche
- AGENZIA:
- TBWA\Switzerland AG
Smile-Soap
- MARCA:
- SBB
- AGENZIA:
- TBWA\Switzerland AG
Born Equal – The X Chromosome
- MARCA:
- Terre des femmes 40 Years Campaign
- AGENZIA:
- TBWA\Switzerland AG
Porsche Taycan – Tesla Targeting
- MARCA:
- Porsche Taycan Launch
- AGENZIA:
- TBWA\Switzerland AG