| Titolo | Born Equal – The X Chromosome |
| Agenzia | TBWA\Switzerland AG |
| Campagna | Born Equal – The X Chromosome |
| Cliente | Terre des femmes |
| Marca | Terre des femmes 40 Years Campaign |
| Posted | Novembre 2021 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Trama | It's a microscopic chromosome that decides the sex of a child months before birth. And thus, absurdly, also how much it will earn and how high it's chances are of ending up in a violent partnership, being married underage or being raped. In occation to their 40th anniversary, the women's rights organization TERRE DES FEMMES Germany is drawing attention to this frightening fact in a nationwide awareness campaign under the hashtag #bornequal. |
| Problema | Terre des Femmes is celebrating its 40th anniversary in 2021. |
| Tipo di Media | Televisione e Cinema |
| Executive Creative Director | Manuel Wenzel |
| Account Director | Nadja Stickl |
| Creative Director | Angelo Sciullo |
| Art Director | Isabelle Benz |
| Art Director | Junior Art Director |
| Copywriter | Lisa Bolte |
| Casa di Produzione | Artbox Amsterdam |
| Director | Jurg Neve |
| Executive Producer | Geert Jansen |
| Design | Jurg Neve |
| Design | Marcus Driessen |
| Image Design | Jurg Neve |
| Image Design | Kees Sparnaaij |
| Music | MOKOH Music GmbH |
| Audio Production | MOKOH Music GmbH |
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