Fred Saldanha

Global Chief Creative Officer, Colgate-Palmolive at VMLY&R

New York, Stati Uniti

My Latest Work

SEE ALL WORK

The Boxer

Dani

My Smile is My Superpower

A Million Logos (Board)

Riassunto

With a 30-year career in advertising, what Fred always feared was to settle into a comfort zone.

Throughout these years he has worked in distinct markets such as Lisbon, London, São Paulo, New York and Boston. From a copywriter to a creative leader, from a marketing manager to a co-founder of a startup, he has always sought a place where he could work with brands he loves, and with people he admires.

He has collected more than 40 Cannes Lions for brands like Coca-Cola, Sprite, Unicef, Motorola, Forbes, Hellman's and Fiat, among other awards like D&AD, Webbys, LIA, One Show and Clio.

He has been a jury in the most recognized advertising festivals, such as Cannes, One Show, D&AD and, in 2015, he was named one of the '30 most creative people in advertising by Business Insider.

Sector Experience

Premi

People I worked with

Anselmo Ramos

Chief Creative Officer, Founder

GUT

Vitor Menezes

Creative Director EMEA

VMLY&R Paris

Claudio Lima

Chief Executive Officer (CEO)

Druid Creative Gaming

Global Chief Creative Officer

AKQA, São Paulo

My Work

SEE ALL WORK

Smiles Everywhere

MARCA:

Colgate

AGENZIA:

VML Brazil

The Man Who Lost His Smile

MARCA:

Colgate

AGENZIA:

VML

Poochini: A Love Story

MARCA:

Hill's Pet

AGENZIA:

Red Fuse Communications

Vietnam

MARCA:

Brazilian Red Cross

AGENZIA:

Arnold

Old Couple

MARCA:

Colgate

AGENZIA:

Red Fuse VMLY&R

Women

MARCA:

Colgate

AGENZIA:

Red Fuse VMLY&R

Nurses

MARCA:

Colgate

AGENZIA:

Red Fuse VMLY&R

Children

MARCA:

Colgate

AGENZIA:

Red Fuse VMLY&R

Marriage

MARCA:

Colgate

AGENZIA:

Red Fuse VMLY&R

Positions

Global Chief Creative Officer, Colgate-Palmolive

VML

New York, Stati Uniti

September 2019 - Present (4 anni 7 mesi)

Chief Creative Officer

Isobar

São Paulo, Brasile

2012 - Present (12 anni 3 mesi)

Descrizione

Clients: Samsung, SKY, Fiat, Jeep, Nivea, Banco do Brasil, Sadia, Comfort.

Executive Creative Director

Arnold

Boston, Stati Uniti

March 2018 - September 2019 (1 anno 6 mesi)

Clients: Barclays, PUR, Carl's Jr., Purdue Global, Hilton

Save the Pangolins

MARCA:

WWF

AGENZIA:

Arnold

Ban 3D Printed Guns

MARCA:

Stop Handgun Violence

AGENZIA:

Arnold

Executive Creative Director

Huge

Brooklyn, Stati Uniti

2016 - 2018 (2 anni)

Descrizione

Clients: Google, Anheuser-Busch Inbev, Nokia, NBC, Fiat Chrysler Automobiles.

Chief Creative Officer Americas

Isobar

New York, Stati Uniti

2015 - 2016 (1 anno)

Descrizione

Clients: NBC, Royal Caribbean.

Executive Creative Director

São Paulo, Brasile

2008 - 2013 (5 anni)

Executive Creative Director (Sep 2010 – Aug 2013)
Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.

Creative Director (Mar 2008 – Sep 2010)
Clients: Motorola, Unilever, Dove, Intimus, Huggies.