Global Head of Retail Strategy / Head of Effectiveness
at
McCann Worldgroup UK
London, Regno Unito
| Titolo | Ebanana Scrooge (Teaser) |
| Agenzia | McCann London |
| Campagna | Ebanana Scrooge |
| Cliente | Aldi |
| Marca | Aldi |
| Data di Prima Diffusione/Publicazione | 2021 / 11 |
| Settore | Grande Distribuzione alimentare |
| Filosofia | Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns. Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve. A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’ Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale. The full ad will be revealed across national TV and online on Thursday 11th November. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Editing Company | Marshall Street Editors |
| Audio | Wave Studios |
| Marketing Director | Sean McGinty |
| Marketing Director | Adam Zavalis |
| Marketing Manager | Jennifer Thomas |
| Chief Creative Officer | Dave Price |
| Creative Lead | Andy Fenton |
| Creative Lead | Clive Davis |
| Managing Partner | Laura Mckinlay |
| Business Director | Jane Colbeck |
| Senior Social Media Director | Calum Macdonald-Ball |
| Senior Account Manager | Cara Harcombe |
| Head of TV | Lucy Moore |
| Head of Effectiveness | Jamie Peate |
| Group Strategy Director | Darren Hawkins |
| Casa di Produzione | Psyop |
| Director | Todd Mueller |
| Director | Kylie Matulick |
| Director | Kyle Cassidy |
| Chief Executive Producer | Justin Booth-Clibborn |
| Executive Producer - Live Action | Noah Goldsmith |
| Executive Producer | Joe Maggiore |
| Casa di Produzione | Riff Raff Films |
| Executive Producer | Tracey Cooper |
| Producer | Paz Parasmand |
| Production Manager | Charlotte Jones |
| Direttore della fotografia | Matt Fox |
| Editor | John Mayes |
| Sound Engineer | Parv Thind |
More Work
SEE ALLEbanana Scrooge
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Kevin the Carrot #SaveKevin
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Conclusion ft. Kevin The Carrot 2017
- MARCA:
- ALDI UK
- AGENZIA:
- McCann Manchester