Global Head of Retail Strategy / Head of Effectiveness
at
McCann Worldgroup UK
London, Regno Unito
| Titolo | Christmas Launch Advert |
| Agenzia | McCann UK |
| Campagna | #WhereIsKevin |
| Cliente | Aldi |
| Marca | Aldi |
| Data di Prima Diffusione/Publicazione | 2020 / 11 |
| Settore | Grande Distribuzione alimentare |
| Trama | The advert begins with a scene reminiscent of 80s cult classic movie, Top Gun, with our central character seen cruising at altitude in a fighter jet, accompanied by wingman Lieutenant Turkey. Kevin appears at ease at the controls, showing off with some fancy flying and even inverting the aircraft as he and Turkey encounter Father Christmas high above a snowy mountain range. But then disaster strikes, when Kevin is accidentally ejected from the plane mid-flight. The clip ends with Kevin spiralling down to earth, his parachute in flames and his whereabouts totally unknown - leaving the nation wondering Where is Kevin? |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Stink Films |
| Audio Post Production | Wave Studios |
| Marketing Director | Sean McGinty |
| Marketing Manager | Ian Lewis |
| Chief Creative Officer | Dave Price |
| Creative Director | Neil Lancaster |
| Creative Team | Clive Davis |
| Creative Team | Andy Fenton |
| Account Planner | Jamie Peate |
| Managing Director | Simon Buchanan |
| Managing Partner | Laura Mckinlay |
| Agency Producer | Lucy Moore |
| Agency Producer | Melissa Bennett |
| Agency Producer | Amy Mayers |
| Post Produzione | Psyop |
| Director | Todd Mueller |
| Director | Kylie Matulick |
| Editor | John Mayes |
| Editing Company | Marshall Street Editors |
| Audio Post Production | Parv Thind |
| Music | SixtyFour Music |
More Work
SEE ALLEbanana Scrooge
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Ebanana Scrooge (Teaser)
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Kevin the Carrot #SaveKevin
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Conclusion ft. Kevin The Carrot 2017
- MARCA:
- ALDI UK
- AGENZIA:
- McCann Manchester