Global Head of Retail Strategy / Head of Effectiveness
at
McCann Worldgroup UK
London, Regno Unito
| Titolo | Conclusion ft. Kevin The Carrot 2017 |
| Agenzia | McCann Manchester |
| Campagna | Kevin and Katie |
| Cliente | Aldi |
| Marca | ALDI UK |
| Data di Prima Diffusione/Publicazione | 2017 / 11 |
| Settore | Grande Distribuzione alimentare |
| Trama | When Aldi UK’s Christmas ad dropped last month, we witnessed love at first sight between two carrots, Kevin and Katie. Created by McCann UK, the campaign has since unfolded and the supermarket chain has just launched a follow-up spot in which Kevin and Katie have given birth to three baby carrots. Adam Zavalis, Marketing Director at Aldi UK, said: “We’re thrilled to see how customers have followed Kevin and Katie’s journey with such anticipation and have taken both characters into their hearts and homes. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Stink Films |
| Advertising Agency | McCann UK |
| Creative Director | Clive Davis |
| Creative Director | Andy Fenton |
| Agency Producer | Lucy Moore |
| Account Director | Laura Mckinlay |
| Strategic Planning Director | Jamie Peate |
| Media Agency | UM Manchester |
| Director | Psyop |
More Work
SEE ALLEbanana Scrooge
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Ebanana Scrooge (Teaser)
- MARCA:
- Aldi
- AGENZIA:
- McCann London
Kevin the Carrot #SaveKevin
- MARCA:
- Aldi
- AGENZIA:
- McCann London