Project Alert Violence Against Women - "DOLL"

UP IN THE SKY LIMITED

UP IN THE SKY LIMITED Ikeja, Nigeria

14878

Questo spot fa parte della collezione ACT Responsible

Marca: Project Alert Violence Against Women
Paese: Nigeria

Cliente: Project Alert Violence Against Women

Titolo	DOLL
Brief	Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agenzia	UP IN THE SKY LIMITED
Campagna	#BreakTheCycle Campaign
Cliente	Project Alert Violence Against Women
Marca	Project Alert Violence Against Women
Data di Prima Diffusione/Publicazione	2018 / 6
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan	Break The Cycle
Trama	CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM.
Filosofia	A rag doll is colored with red bruises and sits broken and damaged. The copy brought the image to fore as the calm acceptance of a child to domestic violence. Something that should not be
Problema	The impact of domestic violence on children is not well recorded in Nigeria. the campaign sought to make this a topical issue for discuss
Risultato	The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization – press results
Tipo di Media	Stampa e stampati
Più informazioni	http://www.projectalertnig.org/
Creative Director	Omaga Idirigbe
Copywriter	Oje Ojeaga
Copywriter	JESSICA IWAYEMI
Agency Producer	Bolanle Akintomide
Brand Manager	Olawale Mada
Director	Tolulope Ajayi
Brand Strategy Director	Idiareno Atimomo