| Titolo | BABY MOBILE |
| Brief | Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse. |
| Agenzia |
UP IN THE SKY LIMITED
|
| Campagna |
#BreakTheCycle Campaign
|
| Cliente |
Project Alert Violence Against Women
|
| Marca |
Project Alert Violence Against Women
|
| Data di Prima Diffusione/Publicazione |
2018 / 7
|
| Settore | Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
|
| Slogan | Break The Cycle |
| Trama | CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM |
| Filosofia | Using a babys cradle as metaphor, we placed the images of domestic violence as part of the danglers a child plays with and learns from...as well as the safe letters of the alphabet |
| Problema | The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss and to show how the roots of future abuse is learned |
| Risultato | The ad has been well received and shared across social media and whatsapp chat groups for awareness and sensitization |
| Tipo di Media |
Stampa e stampati
|
| Più informazioni | http://www.projectalertnig.org/ |
| Creative Director |
Omaga Idirigbe
|
| Copywriter |
Oje Ojeaga
|
| Copywriter |
JESSICA IWAYEMI
|
| Agency Producer |
Bolanle Akintomide
|
| Brand Manager |
Olawale Mada
|
| Director |
Tolulope Ajayi
|
| Brand Strategy Director |
Idiareno Atimomo
|
