Bolanle Akintomide
Head, Production at Up In The Sky NG
Nigeria, Nigeria
TitoloDoll Family
BriefWomen with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The video spots, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse.
Agenzia
Campagna #BreakTheCycle Campaign
Cliente Project Alert Violence Against Women
Marca Project Alert Violence Against Women
Data di Prima Diffusione/Publicazione 2018 / 6
Settore Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Slogan BreakTheCycle
Trama CHILDREN IN ABUSIVE HOMES ARE EXPOSED TO A CYCLE OF VIOLENCE THAT CAN CHANGE THE WAY THE SEE THEMSELVES AND THE WORLD AROUND THEM
Filosofia Creating a view into the world of a child that has been scarred from observing Domestic Violence at close range. We used the dolls as metaphor to shocking effect
Problema The impact of domestic violence on children is not well recorded in nigeria. the campaign sought to make this a topical issue for discuss
Risultato The video has been shared over 200 times on Instagram, yielding comments and discussions on the issue. Volunteer recruitment for Project Alert has grown 250% as a result of this campaign
Tipo di Media Televisione
Lunghezza
Più informazioni http://www.projectalertnig.org/
Copywriter
Agency Producer
Director
Brand Strategy Director
Brand Manager
Copywriter
Creative Director

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