INEOS - "Go Humans"

T&Pm

T&Pm Global

7886

Marca: INEOS
Paese: Regno Unito

Cliente: INEOS

Titolo	Go Humans
Agenzia	T&Pm
Campagna	Go Humans
Cliente	INEOS
Marca	INEOS
Data di Prima Diffusione/Publicazione	2023 / 10
Settore	Detergenti superfici, saponi
Trama	INEOS are launching a new campaign for the arrival of their brand new Next Gen cleaning products. The campaign, developed by The&Partnership, will go live on BVOD and Cinema from 6th October with a 30” spot introducing their whole range, including surface sprays and wipes, laundry detergent and washing up liquid for dishes + hands. These will be followed later in the year by individual product films. The advert celebrates everyday human performance, and the ways INEOS products can help you while you perform at your best. Using stories of people pushing themselves - a runner, a weightlifter, and hot sauce sidehustler - it brings to life INEOS’ unique belief in the power of ‘Science + Performance’, communicated through the line ‘You push yourself. We push the science.’ This spot is part of INEOS’ wider brand platform - GO HUMANS, which looks to empower humans to be everything they can be - embracing their full potential with the help of INEOS hygienic products. The newly launched campaign was creatively conceived and executed by The&Partnership, with Wavemaker responsible for all media, planning and buying. It was created in collaboration with director Maria Sosa Betacor (who had directed the initial launch campaign ‘You Can Handle Anything’), Biscuit Filmworks and No.8. The campaign aims to carve out a unique space for INEOS in the cleaning category, as a brand that relentlessly optimises every element of its products through science to deliver next generation performance. The stories were chosen to break with the category conventions and avoid the ‘mum and kids’ cliches so often seen in cleaning content. Each story shows someone pushing themselves, with an INEOS product on hand to clean up the resulting mess. Product-led 15” edits focus on each story individually while landing key product benefits.
Tipo di Media	Televisione
Lunghezza	30 seconds
Casa di Produzione	Biscuit Filmworks LA
Agency	THE
Agency	Danny Hunt (The Partnership)
Chief Creative Officer	Micky Tudor
Creative Director	Sam Willard
Creative Team	Osagie Samuel
Chief Strategy Officer	Rebecca Munds
Strategy Director	Katherine O
Business Director	Nathan Brocklesby
Head of Integrated Production	Charles Crisp
Senior Producer	Sam Ramsey
Head of Design	Dan Howarth
Design Director	Will Rees
Executive Producer	Sam Chitty
Producer	Tom Birmingham
Post Production	No. 8
Executive Post-Producer	Glen Percival
Colorist	Alex Gregory
Special Effects / VFX	Rob Peacock
Sound Engineer	James Everett
Music Supervision	SixtyFour Music
Media Agency	Wavemaker
Head of Marketing	Caroline Reynolds
Digital Lead	Ciana Moulton
President/CEO	Sarah Golding
Agency Account Manager	Amy Brett
Assistant Producer	Isiuwa Ero
MOTION DESIGN	Julien Lasson
MOTION DESIGN	Gil Peres
Director	Maria Sosa Betancor
Direttore della fotografia	adri del val
Editor	Charlie Von Rotberg
Voice Talent	Laya Lewis
Written	Kimberley Anne Sutherland
Written	Laura Bettinson
Music Supervision	Anne Booty
Managing Partner	Isobel Mooney
Strategy Director	Andy Collins
Planning Director	Iona Shankland
Planning Manager	Kate Piercey
Media Director	Daniel Trout
Account Director	Ollie Hogarth