Dan Howarth
Head of Design at The&Partnership
Regno Unito
TitoloHome Renovation
Agenzia
Campagna Home Renovation
Cliente British Gas
Marca British Gas
Data di Prima Diffusione/Publicazione 2022 / 5
Settore Autorita' per l'Energia e per le Acque (utilities)
Filosofia British Gas this week launches a new campaign that positions boilers at the heart of home improvement. Even amidst the cost-of-living crisis, investing in home improvement remains important for many households. Yet, despite adding significant value to your home, reducing your energy bills and lowering your carbon emissions, adding a new boiler is often not considered.

In the work developed by nucleus, the integrated agency group responsible for all British Gas communications, the impact of an old boiler is comedically brought to life with a bang, as we see it crash into a beautifully designed family home with the ensuing oily horror.

Executed across TV, VOD, online video and social, the work delivers against a strategy to target home renovators and show that a new boiler goes hand-in-hand with home upgrades. The campaign repositions boilers away from a distress purchase towards something that’s as valued as the more visual elements of home improvement and even more impactful on everyday life.
The initial kitchen edit will be followed up by a second execution set in the bathroom and campaign spikes are planned for each variant in all channels around key bank holidays throughout the summer, tapping into key DIY moments for the British public.
Tipo di Media Televisione
Lunghezza
Editing Company
Marketing Director
Senior Marketing Manager
Marketing Manager
Performance Marketing Manager
Executive Creative Director
Creative Team
Creative Team
Business Lead
Strategy Lead
Senior Strategist
Account Director
Account Manager
Head of Integrated Production
Senior Producer
Creative Producer
Production Assistant
Head of Design
Designer
Animator
PR Lead
PR Associate Director
PR Associate Director
PR Account Director
PR Account Director
PR Senior Account Manager
PR Account Manager
PR Account Executive
PR Account Executive
Business Director, Media
Senior Associate Director
Media Digital Director
Digital Partner
Media Account Director
Digital Account Director
Media Social Account manager
Senior Search Associate Director
Paid Search Account Manager
Casa di Produzione
Director
Assistant Director
Direttore della fotografia
Senior Producer
Offline Editor
Head of Production
Post Produzione
Flame Artist
Color Grade Company
Colorist
Color Producer
Sound Design Company
Sound Design and Mix
Audio Producer

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