Melanie Arrow
Head of Strategy at BMB
London, Regno Unito
TitoloPride 2019
Agenzia
Campagna Pride 2019
Cliente Pernod-Ricard
Marca Absolut Vodka
Data di Prima Diffusione/Publicazione 2019
Settore Whisky, Gin, Vodka
Filosofia Pride has become a significant event in the advertising calendar, but while many brands have jumped on the rainbow bandwagon, Absolut’s been there from the very start. So, for the 50th anniversary of Pride, BBH showed the 50 years it took us to get here – bringing together LGBTQ activists and legends from every decade, set on San Fran’s sacred Castro street and shot by LGBTQ icon David LaChapelle. The campaign showed the history of the moment while telling individual stories from the community in one groundbreaking piece of art.
Tipo di Media Stampa e stampati
Creative Director
Creative Director
Creative Team
Business Leader
Account Director
Account Manager
Strategic Director
Producer
Producer
Assistant Producer
Casa di Produzione
Photographer
Photographer
Executive Producer
Post Produzione

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