Melanie Arrow
Head of Strategy at BMB
London, Regno Unito
TitoloCelery
Agenzia
Campagna The best one of your five-a-day
Cliente Innocent
Marca Innocent
Data di Prima Diffusione/Publicazione 2021 / 10
Settore Succhi e bevande alla frutta
Trama The campaign jokingly lays into less appetising fruit and veg that people might turn to in a bid to achieve their 5-a-day. Each video in the six-part series focuses on the downsides of some of the nation’s most hated fruit & veg, from the impracticality of a marrow, to the dullness of celery to the furry suspiciousness of a gooseberry.
Tipo di Media Web Film
Lunghezza
Chief Creative Officer
Head of Strategy
Business Director
Account Manager
Creative Team
Creative Team
Creative Director
Creative Director
Producer
Voice

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4256 Marrow

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MARCA:
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AGENZIA:
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1367 Physalis

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2152 Aubergine

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1174 Cauliflower

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AGENZIA:
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1364 Gooseberry

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BMB
1217 Wine

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2164 Sasha

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AGENZIA:
BMB
2864 Confidence

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