Las Rosas Foundation - "The 88-years-old news anchor"

McCann Santiago de Chile

McCann Santiago de Chile Santiago, Cile

3718

Titolo	The 88-years-old news anchor
Titolo (Lingua Originale)	The 88 year old Anchor - El presentador de noticias de 88 años
Agenzia	McCann Santiago de Chile
Campagna	The 88-years-old news anchor
Cliente	Fundación Las Rosas
Marca	Las Rosas Foundation
Data di Prima Diffusione/Publicazione	2019 / 3
Settore	Enti/Istituzioni/Organizzazioni no-profit
Filosofia	While great part of society connects elderly with the idea of decline and disgrace, Las Rosas Foundation performed an action with Chilevisión, one of the main TV channel in Chile, to bring back Javier Miranda, the iconic and legendary Chilean anchor to the prime News show. On the National Day of the elderly, in a touching transmission of the most important news, the famous anchor demonstrated that the elderly could remain active contributing to the life and economy of the society. The campaign had great impact in local media and public opinion, in social platforms, networks and with a PR campaign, managed to be trending topic #1 in Chile and #7 globally. The fundraising campaign collected around US$ 2.600.000 with new members and more than 2,200 old people have a place to call home, medicine and good nutrition.
Tipo di Media	Relazioni Pubbliche
Lunghezza	121 seconds
Chief Creative Director	José Ignacio Solari
Creative Team	Ricardo Corsaro
Creative Team	Jaime Cornejo
Creative Team	Ítalo Fierro
Account Team	Alvaro Cuneo
Account Team	Lilian Hennigs
Client Approval	Claudia Castañeda
Client Approval	Marcela Bravo