Chevrolet - "Cueca"

Commonwealth//McCann Santiago, Cile

7133

Titolo	Cueca
Agenzia	Commonwealth//McCann
Campagna	Cueca
Cliente	General Motors Corp.
Marca	Chevrolet
Data di Prima Diffusione/Publicazione	2021 / 9
Settore	Auto Nuove
Slogan	Find New Roads. Happy Independence Day, Chile
Filosofia	The National Holidays of Chile are one of the main dates of the year in the country. And to celebrate them on 18th and 19th Sept, and pay a particular tribute to their national dance, Chevrolet and Commonwealth // McCann Santiago created an audiovisual piece starring Silverado trucks. Thanks to the driving of the pilots Milenka Cvitanovic, Latin American champion of speed motorcycling 2017, and Rodrigo Pino, Precision Pilot for Running Shots, the brand recorded a “Cueca” starring by two iconic pick-ups. Piece that will be on the air these days while the local festival lasts and that will also serve as the basis for a series of tutorials on how to perform the choreography well.
Tipo di Media	Televisione
Lunghezza	80 seconds
Vice President (VP)	Samuel Estrada
Chief Creative Officer	José Ignacio Solari
Chief Creative Officer	Alejandro Bermudez
Creative Director	César Aburto
Creative Director	Rolando Tessini
Copywriter	Gabriel Lara
Copywriter	Eduardo Chamorro
Art Director	Leandro "Jason" Dessoy
Art Director	Milivoy Yutronic
Account Director	Cristián Dittborn
Casa di Produzione	Primo-
Director	Manu Miggone
Audio Studio	Miranda y Tobar
Advertising Manager	Macarena Bravo