| Titolo | We-commerce |
| Agenzia | McCann Santiago de Chile |
| Campagna | We-commerce |
| Cliente | Entel Chile |
| Marca | Entel |
| Data di Prima Diffusione/Publicazione | 2020 |
| Settore | Servizi per la telecomunicazione |
| Filosofia | McCann Santiago and Entel, the main local telco, carried out an initiative called “We-commerce” for their Business division with the aim that the flow of customers at their sales rooms came to the rescue of the entrepreneurs and micro-entrepreneurs affected. How? Using the screens of the cell phones on display, which made possible to have 3 thousand promotional platforms where e-commerce catalogs or forms of contact with the stores near the branches and that needed demand were implemented. |
| Tipo di Media | Case Study |
| Lunghezza | |
| Chief Creative Officer | José Ignacio Solari |
| Creative Director | Aldo Pennacchiotti |
| Art Director | Dante Bravo |
| Copywriter | Rodrigo Perez |
| Copywriter | Daniela Cabezas |
| Art Director | Joel Pinda |
| Account Supervisor | Rosalín Torres |
| Director | Manu Migone |
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