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Eric Schoeffler
Eric Schoeffler
ECD Europe / CCO Germany at Havas Europe
Düsseldorf, Germania
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TitoloJosé's WiFi Dogs
Agenzia
Campagna Travel & Surf
Cliente Deutsche Telekom AG
Marca Deutsche Telekom
Data di Prima Diffusione/Publicazione 2014 / 6
Settore Servizi per la telecomunicazione
Trama SUMMARY :  
 
Deutsche Telekom changed roaming behaviour and grew their user base with their humorous mockumentary “Wi-Fi Dogs”. Delivering the message of “Look for the fun. Not for the Wi-Fi”, Deutsche Telekom relaxed phone users who live in fear of a big bill when travelling. Deutsche Telekom grew its own first time data roaming pass users by 22%. It also grew twice as fast as the market putting it in a leading position as the roaming market opens up in 2016
Tipo di Media Web Film
Lunghezza
Market Germania
Più informazioni http://www.jose-dogs-the-best-for-to-find-wifi.net
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