My Latest Work
SEE ALL WORKAn Independent Station for Electro-Dependent Children
The Vitals: True Nurse Stories
Cover
Real Nurses Stories
Riassunto
Trying to classify Eric is pretty tough. He’s built a reputation as a transformational creative leader in both the general market and health and wellness space. Eric believes in advertising ideas at the intersection of art and science and connecting brands with culture using a blend of content, technology, and media. He was named to the “Digital Top 40 over 40” by Campaign and one of the “Most Creative People in Mobile Advertising” by Business Insider.
Eric has guided his teams to win over 100 international creative awards from Cannes, The One Show, Clios, The Webby’s, Effies, and many others. Eric’s work can be found in the Smithsonian permanent collection, college textbooks, and celebrated by global news organizations including CNN, NBC, BCC, The New York Times, Fast Company, and more.
The impact of Eric’s work in health includes reducing the stigma of mental illness by using social media; diagnosing diabetic nerve pain within Black communities with the help of Spike Lee; a patent-pending algorithm for predicting the flu, and developing the most-downloaded Marvel Comic of 2020, honoring the heroism of nurses fighting COVID-19.
Skills
- Creative Strategy
- Interactive Advertising
- Creative Direction
- Integrated Marketing
- Advertising
- Brand Development
- Concept Development
- Digital Strategy
- Digital Marketing
- Interactive Marketing
- Outdoor Advertising
- Copywriting
- Digital Media
- Social Media Marketing
- Brand Architecture
- Online Advertising
- Corporate Identity
- Adobe Creative Suite
- Logo Design
- New Media
- Mobile Marketing
- Social Media
- Television
Sector Experience
My Work
SEE ALL WORKReverse Care Package from Boot Camp
- MARCA:
- Minute Maid
- AGENZIA:
- Doner
The Journey Begins
- MARCA:
- Wild Turkey
- AGENZIA:
- J. Walter Thompson New York
10 Day TRYIT
- MARCA:
- Lean Cuisine
- AGENZIA:
- J. Walter Thompson New York
Diet Reality Check
- MARCA:
- Lean Cuisine
- AGENZIA:
- J. Walter Thompson New York
Mike
- MARCA:
- NAMI
- AGENZIA:
- J. Walter Thompson New York
Barbara
- MARCA:
- NAMI
- AGENZIA:
- J. Walter Thompson New York
Positions
Global Chief Creative Officer
-Significant new business wins, including fairlife milk, McDonald's regional co-op marketing, Netflix, MedStar Health, Potbelly Sandwich Shop; DelMonte Foods; Penn Gaming, GUM (oral care), Nathan's Famous, Huawei, among others.
- Launched The Experience Kitchen, a new group and new operating system for lightweight and middleweight social/digital content and brand experiences.
- Expanded in-house production capabilities to include 2 on-staff directors, a line producer, 25 edit suites, 5 sound rooms, a still and live-action food studio, green screen room and a mobile grip truck
Cover
- MARCA:
- Allegheny Health Network
- AGENZIA:
- Doner
Real Nurses Stories
- MARCA:
- Allegheny Health Network
- AGENZIA:
- Doner
Global Executive Creative Director
– Established the first fully integrated creative group at JWT. This 50-person+ team seamlessly works on "traditional", digital and CRM.
– Lead significant new business wins (organic and non-organic) that has doubled the revenue of the group
– Responsible for the largest account at JWT New York – Johnson & Johnson
– Founded 2 Hour Tuesdays. A creative hothouse for developing IP for the agency, out-of-scope revenue opportunities and non-profit philanthropy
– On the global leadership team for Junk Waste Trash, a global initiative to lower JWT’s carbon footprint by 20%
