fiftyfifty - "Dog"

Havas Germany

Havas Germany Düsseldorf, Germania

1080

Titolo	Dog
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agenzia	Havas Germany
Campagna	Winter in Germany
Cliente	fiftyfifty
Marca	fiftyfifty
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth.
Tipo di Media	Billboard
Chief Creative Officer	Eric Schoeffler
Art Director	Alexander Schon
Art Director	Joane Calvano
International Client Service Director	Harald Jäger
Account Director	Anna Berg
Account Manager	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Production	Leonard Krähahn
Production	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau