fiftyfifty - "City"

Havas Germany

Havas Germany Düsseldorf, Germania

Premi

1221

Questo spot fa parte della collezione ACT Responsible

Marca: fiftyfifty
Paese: Germania

Cliente: fiftyfifty

Titolo	City
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agenzia	Havas Germany
Campagna	Winter in Germany
Cliente	fiftyfifty
Marca	fiftyfifty
Data di Prima Diffusione/Publicazione	2023 / 1
Settore	Enti/Istituzioni/Organizzazioni no-profit
Trama	In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing.
Filosofia	"FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold.
Tipo di Media	Billboard
Chief Creative Officer	Eric Schoeffler
Art Director	Alexander Schon
Art Director	Joane Calvano
International Client Service Director	Harald Jäger
Account Director	Anna Berg
Account Manager	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Production	Leonard Krähahn
Production	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau