| Titolo | Shark Dive |
| Agenzia |
FCB Lisbon
|
| Campagna |
Don't text and drive
|
| Cliente |
ACAM Drivers Safety Association
|
| Marca |
ACAM Drivers Safety Association
|
| Data di Prima Diffusione/Publicazione |
2016 / 2
|
| Settore | Servizi Professionali per il consumatore
|
| Slogan | Don't text and Shark Dive. Don't text and drive. |
| Trama | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
| Filosofia | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
| Problema | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
| Risultato | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
| Tipo di Media |
Poster
|
| Art Director |
Ian Guimarães
|
| Copywriter |
Viton Araùjo
|
| Chief Creative Officer |
edson athayde
|
| Chairman |
Luis Silva Dias
|
| Illustrator |
Ian Guimarães
|
